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Chatter.com Pushes Private Social Networking to Super Bowl Audience


Chatter.com showcased two commercials last night during the Super Bowl … Commercials that left me confused and my husband asking “is this another Twitter?”


The commercials were tailored around the Black Eyed Peas halftime performance and didn’t showcase much of anything about the network. You got that it was some sort of social network (available as a mobile app), and that it seemed to be targeted to businesses, but that’s about it. Businessweek dittos my sentiment. “One of the many things the ad failed to do was determine who exactly Chatter was for. Was it for end users because if it was, I had no idea what Chatter was supposed to do after watching those ads. Heck I know what Chatter is and I didn’t get the message.

Upon visiting the Chatter.com site, you can see that it’s a private social network for businesses and you have to have a confirmed company email before joining a specific network.

And Salesforce seems to be dedicated to making this a pretty functional network. They recently acquired of Heroku (a cloud platform vendor), Etacts (a contact management platform), Dimdim (a collaboration platform), and Manymoon (a service that adds productivity and collaboration tools to Google Apps and LinkedIn)!

Articles have been saying since 2009 (when Salesforce revealed they were setting up Chatter) that competitor Yammer should be worried … Do you think they should be concerned and do you think Chatter is an effective tool for companies?

Yammer, Twitter for Companies?


According to Webware, Yammer is a new company that is being debuted at the TechCrunch 50 conference and is basically a copy of twitter but for corporations.  Instead of answering “what are you doing?” you are prompted to answer “what are you working on?.”  In order to log in you simply input your company email URL and once it’s confirmed you are then put into a group with other employees from your company.

The greatest thing about Yammer is that there is a business model (too bad we can’t say the same for our friend twitter).  Techcrunch reports that:

“It is free to use for employees, but if a company wants to claim their network and get administrative tools to remove messages and users, set password policies, or set IP ranges for who can use it.”

It is very unfortunate that twitter missed the boat on this one.  Twitter is a very well funded company but it seems that they are short of ideas and a business model.  Currently the only progress we have seen is better uptime, but aside from that nothing.  It makes you wonder where the over 20 million in funding is getting spent.  It will be interesting to see if Yammer is going to integrate a type of file sharing or project management feature that will extend past the usual “what are you working on” question that employees are asked to answer.  There is a lot of potential for an internal business communication tool but I think it needs to be a bit more robust before it becomes widely adopted.

Are you using yammer?  what do you think about it?

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