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30 Brilliant Bloggers Talk About Bounce Rate


Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Bounce Rate

Bounce rate is that pesky statistic that tells you how many people click through to other pages on your blog after reading whatever page they landed on in the first place. Earlier this month, I wrote a bit about why bounce rate is important. Today, I wanted to take a moment to link to tons of other bloggers talking about the same topic, including many with tips on how to improve your bounce rate.

Advice from Brilliant Bloggers:

How to Reduce Your Website’s Bounce Rate by Matt Quinn

If you’ve interested in keeping people on your site longer, this post by Matt at Inc.com is a great place to start. Matt gives quite a few tips in this post, from Caleb Whitmore, CEO of Analytics Pros, but the best part of this post is that each tip ends with a “dig deeper” link – another post on the site where you can find more about making the specific tip work for you, whether you’re changing your design or improving load times.

From the post:

A site’s bounce rate is easy to track with tools like Google Analytics. Such tools can show you the bounce rates on different pages of your website, how the user came to your site (organic search, paid search, banner ad, etc.), how the bounce rate has changed over time, and other data so you can really dig into where you might have a leak.

As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you’re in excess of 80 percent, you’ve got a major problem.

After checking out the entire post, you can find Matt on Twitter @mattquinn16, and he also is a contributor to Wall Street Journal’s corporate finance blog.

The Bounce Rate Myth by Rick Allen

Most bloggers I’ve linked to in this post agree that bounce rate is important, but I think that Rick makes from really good points in this post. When it comes to metrics, nothing is truly black and white, so it’s important to understand your bounce rate and why it might be high (or low). In this post, Rick talks about how you can examine your stats more closely to really understand what’s happening on your site. This is a must-read post – don’t just blindly start to make changes on your site because another blogger says it’s a good idea! Writes Rick,

Analysts typically use bounce rate as a measure of poor quality content — or as an expression of dissatisfaction with your site. But bounce rate has a lot more to say than simply “your website stinks.” In fact, it might even say something good!

As with all web metrics, we need context to provide meaningful insights. Maybe one bounce means a visitor left because she immediately found what she was looking for or bookmarked the page to view it later. Every web metric has more than one angle.

After checking out Rick’s entire post, you can find him on Twitter @epublishmedia.

Bounce Rate: Sexiest Web Metric Ever? by Avinash Kaushik

This post is great because it gives you a really in-depth explanation of how you can track and understand your bounce rate. More importantly, with each step you take to examine your bounce rate, Avinash gives you an “action” – basically, what you can do to make your bounce rate better after looking at your stats. You can examine your site’s numbers as much as you want, but until you actually take action, nothing will change! Writes Avinash,

Start by measuring the bounce rate for your entire website. Any decent web analytics tool will give you this as soon as you log into it. You’ll understand better why your conversion rate is so low, if you have made changes over the last x amount of time then watching a trend of bounce rate is a sure way to know if the changes you are making are for the better.

Now you are ready to dive deeper.

After reading Avinash’s entire post (and hopefully taking some of the steps he recommends to improve your bounce rate), you can find him on Twitter @avinash. He is also the author of Web Analytics: An Hour A Day and blogs at Occam’s Razor.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about Bounce Rate? Unintentional! Help me out by leaving a comment below with the link

Next Week’s Topic: Managing Forums

I’d love to include a link to your post next week – and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Measure Your Traffic From Twitter with their New Web Analytics Tool


Have you ever wondered just how much traffic  Twitter actually sends your way? I have. You want to know that the areas you are spending your time at are bringing you results. Sure, Twitter is more than just bringing numbers to your blog, but that is an important aspect of it and it’s been hard to measure it accurately until now.

Today, Twitter announced their new web analytics tool. It will allow website owners to know how much traffic they are receiving from the social networking site, as well as the effectiveness of it integrated with their site.

Here are three key benefits of the web analytics tool they listed:

  • Understand how much your website content is being shared across the Twitter network
  • See the amount of traffic Twitter sends to your site
  • Measure the effectiveness of your Tweet Button integration

As always, the new tool won’t be released to the masses, but instead to a “small pilot group of partners” and in the coming weeks, to all website owners.

What do you think? Does this sound like a useful tool to you?

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