
Jane Boursaw
- Be reliable. As with any type of writing, make sure you know what you’re talking about. If you’re blogging about a breaking news story, make sure you’ve got the facts right. Link back to the original story, so that people know you’re not making it up as you go along. On the flip side, don’t be afraid to ask a few questions, to give the readers something to comment on and talk about.
- Write lists. There’s something about lists that readers and other bloggers love. They contain a lot of information, they’re neatly ordered, easy for readers to skim through, and easy for other bloggers to link to. While you don’t want to overdo it on the lists, adding them into the mix now and then is a great idea. You could even create a brand, like the TV Squad Ten and Film Gecko Five.
- End your post with a question. That’s a call for immediate action, and when a reader sees it, they automatically start thinking of an answer and are more inclined to leave a comment. It can be as simple as asking readers for their own ‘Fringe’ theories or asking what TV guys have the best girly scream.
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