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What Arrested Development’s Return Means for the Web TV Community

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arrested development Recently, Arrested Development returned to the air after seven years of wearing the all-too-common “cult classic that was cancelled by Fox” badge. This riches-to-rags story follows the fictional Bluth family and the cast includes notables such as Michael Cera, Will Arnett, Jason Bateman, and Portia de Rossi.

What’s notable about this release, however, is not only did the show come back with its original cast after being cancelled, but also that it was relaunched on Netflix. The streaming and DVD rental service licensed the rights to a fourth season for Arrested Development as part of their new push to include original programming as part of their offerings.

Like other Netflix-only series that were recently released, Arrested Development was offered to views in its entirety when launched. Viewers can binge-watch the entire season in one sitting or choose to spread out the episodes over time based on their own schedule. So far, fans are underwhelmed. Netflix’s stock has dropped, and critics have given the season mixed reviews.

But perhaps more importantly than the success of this one series is the notion that Netflix is changing how consumers think about TV, which has a ripple effect across all forms of entertainment. Certainly, this has implications for the Web TV community.

Thinking About Entertainment Advertising Differently

The traditional way of monetizing entertainment (specially anything episodic) is to have commercials throughout. Yes, some shows also do product placement and other forms of monetization, but commercials are the bread and butter.

With a show like Arrested Development steaming on Netflix, however, you don’t have those traditional commercial breaks. Let’s be honest, ever since the introduction of DVRs, commercials haven’t been reaching as many people anyway. But Netflix’s original program forces advertisers to think outside the box.

This is great news for web series producers. Some shows have “commercial breaks,” but online, people aren’t as tolerant of any kind of disruption in entertainment. So, producers have had to be creative with monetization – and ad companies aren’t always ready for that kind of thinking.

If more big-name shows like Arrested Development force advertisers to think outside the box, they may also be open to creative deals with others in the web TV community.

I Want What I Want and I Want it Now

One of the major criticisms I’ve seen about what Netflix is doing is that it takes the conversation out of television when entire series are presented at once. And it is true that after each episode of a popular TV show, the web is buzzing with fans talking about it on Twitter, Facebook, and platforms like GetGlue. The next day, the same is true at the water cooler at work. People are talking about the latest episode and anticipating next week’s developments.

You just don’t get this with Netflix. Some rabid fans of a popular series will watch over the course of a day or two, depending on how many episode are in the series and how long each episode lasts. A good majority will finish in the first week or two, and even more in the first few months. But everyone is on their own schedule. Fans might even refrain from talking about the series at all due to worries about spoilers.

But on the other side, people have an increasing “I want what I want and I want it now” type of attitude about all things. Allowing the consumer to dictate the speed at which a show’s series is watched plays into this hand.

This also allows more people to become fans. I don’t know about you, but I often watch the first episode or two of a series, then forget it’s on. If my DVR is full, I might never watch it again, even though I liked what I saw originally. This kind of “all at once” presentation avoid the problem of people forgetting about a show between weeks, so more fans may develop over time.

Is it the right choice? I’m not sure. But if you’re a web series producer, it’s a question you should be considering. Arrested Development has such a big built-in fan base that it’s a great case study for presentation methods.

Bigger Deals for Smaller Shows?

As Netflix continues to experiment with presenting shows in a non-traditional way, you can bet that everyone will be watching. Could this be the start of a wave of bigger deals for smaller shows?

Or, will it mean that big-budgets shows will invade the web space?

Or maybe a combination of both?

If you produce web series, be part of the conversation instead of just allowing it to happen around you. The silver screen entertainment world is changing drastically, so now’s the time to try new techniques for presenting your content and thinking outside the box when trying to attract both viewers and advertisers.

What do you think launches like Arrested Development mean for the web TV world? Leave a comment below.

Image: Netflix.com

Comigo CEO Dov Moran Talks About the Future of Smart TV

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Do you think current smart TV allows easy integration between viewing programs and using the Internet? Comigo CEO Dov Moran (best known for developing the first flash drive, which sold to SanDisk for $1.6 Billion in 2006), thinks the current solutions don’t allow enough of an integrated experience. Check out what he has to say about the future of smart TVs:

Comigo is an interesting company in that they are B2B instead of B2C. Rather than having to purchase a Comigo box as a consumer, the company is approaching television providers with this solution, so you as the consumer would get Comigo the same way you get a cable/satellite box now. Dov went on to demo Comigo, and the features included:

  • Inviting friends to watch a show with you
  • Targeted polls and games based on the show you’re watching
  • The ability to chat with friends while watching a show together
  • Product pages with items for sale that directly relate to what you’re watching
  • The ability to pull up additional information about actors, players, etc. who are on screen
  • Connection with your smartphone or tablet to take your TV with you

It really is a very interesting smart TV solution, especially for those of you uploading web series, as it brings the Internet to the consumer via TV in a fully integrated way.

What do you think? Is Dov right, are current smart TVs not actually “smart” enough for consumer needs? Would you rather a smart TV solution like Comigo that you get from your TV provider, or do you want to be in control as the consumer and choose your own solution from the market?

What is a Milblog, and Why Should You Care?

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Aside from being asked what a blog is, the next question that comes up in talking with people — even other bloggers — is “What is a milblog?”  That’s a good question.

Milblogs are blogs about the military, or topics of interest to the military, by those associated with the military.  There are several “types” of milblog, most of which will be represented in the milblog track on Thursday at BWE.

Your classic milblog is one of two types.  The first is a blog by a serving member of the military who is deployed overseas.  Many of these were (or are) started by deployed troops to keep family and others updated on what they are doing, health, and other general information.  The second is a blog by former serving members, sharing news, information, and even discussion on events, policies, procedures, and more.  There is some interchangeability here, as deployed bloggers often morph into the second type of blog when they return home, and some who started as the latter morph into a deployed blog if they end up either going back onto active duty or otherwise find themselves overseas.

You also have Spouse Blogs, that is blogs written by the wives or husbands of those deployed.  As above, these can cover anything from what is happening on the homefront, so as to keep the deployed spouse up-to-date, or get into more discussion of policies, procedures, events and how they effect the family.  Some are not limited to that, but get into discussions of foreign policy, COIN, and other topics that are of interest to the people doing the milblog.

Finally, you have what can be described as support blogs.  These can be by individuals who support a particular unit; an individual who is doing something on a larger basis, such as teddy bears for the troops (real effort, BTW); non-profits who work to get mail or other support to the troops; or, efforts by companies and others to do things for the troops and their families.

Now comes the fun question:  Why should you care about milblogs?

If you truly want to know what is going on, both in a very localized sense or in broader terms in Iraq, Afghanistan, or elsewhere, your best source of information is the milblogs.  The number of reporters dedicated to covering operations overseas has dropped dramatically in the last few years, and was not high to start with.  Some of the coverage provided by stringers is, frankly, poor to fraudulent.  Some of the coverage provided by general assignment reporters, often the case as newspapers and other traditional outlets eliminate specialty reporters (science, medical, and others, not just military), suffers from a lack of knowledge about the subject area.  Imagine someone knowing nothing of sports having to cover local football…  Some milblogs not only compile stories/links from other milblogs, they also get reports from troops in the field and even send their own reporters to embed with operations in Iraq, Afghanistan, the Philippines, and elsewhere.

Secondly, the military is not a monolith.  It is composed of individuals who have differing ideas, thoughts, and even personal goals.  The milblogs host a variety of discussions on topics ranging from who makes the best guitar to matters of military policy, such as “Don’t Ask, Don’t Tell.”  These discussions are often freewheeling and almost always fun.

Third, when it comes to foreign policy and the conduct of the war, you will not find a better place for knowledgeable discussion of Counter-Insurgency (COIN), military operations, Rules of Engagement (ROE), and other topics crucial to both war and peace.

Fourth, if you want to know the real concerns of military families, of veterans, and others, then you need to check the milblogs.  Again, you will find a diversity of opinions, and ideas for fixing various problems, then you need to read the milblogs.  These are not academic discussions; rather, they are discussions by people living the issues and dealing with them 24/7.

Finally, if you truly do support the troops and want to help them out, the miblogs provide links to things that really do directly help the troops, their families, and our veterans.  From PTSD (and excellent discussions on same) to VA benefits, the milblogs provide a wealth of information, as well as opinion commentary on same.

This year, the milblog track will run all day Thursday 15 October.  We hope you will join us, and we may even have a surprise or two.  Keep in mind that the milbloggers are not all bloodthirsty savages what couldn’t get a real job for being so dumb (well, there is that Wolf character, but he’s the exception).  You might be surprised at what you find, from degrees to hobbies.  Be sure to check out the Army Milblog Lounge in the exhibit hall as well, where you can safely interact with milbloggers in a relaxed public setting if scared to talk with us in sessions.  🙂

Come meet us, and join in.  We even invite you to send in suggestions on what panels you might like to see at next year’s milblog track.

We look forward to meeting you.

Twitter Turning to Television: Reality TweeVee?

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failwhale I’m going to be straight up front and honest with this little gem of news:  I’m a bit terrified.  Rumors are surfacing that Twitter is in talks to develop a television series.  Yes, you heard me right, Twitter wants to be on TV.  In a word, wow.

If all goes according to their perceived plan, Twitter will be pairing up with Brillstein Entertainment and Reveille Entertainment to produce a new television show that, by the sounds of it, will combine their instant and real-time service with reality television.  According to reports:

“…the concept consists of “putting ordinary people on the trail of celebrities in a revolutionary competitive format.”

Again, Wow.  So we’re going to have yet another reality television show to keep track of, with yet another social networking method to keep track of it.  Before long we’ll see Survivor contestants tweeting, people on those Real World shows engaged in intense Twitter Battles and the Top Chef’s getting their challenges via Tweets.  Yikes.

What are your thoughts on this?  Is it a good thing that Twitter is going this mainstream, this involved and this “real.”  Will a television series based on this actually work?  I know it’s going to be completely dependent on what actually happens in the upcoming show, but for now it’s just a bit scary that it’s happening at all.  What’s next, “Facebook:  The Movie?”

Time will tell, and we’ll all be waiting to see what goes down.

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