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Another TechCrunch Writer Leaves, But on Good Terms


TechCrunch writer MG Siegler announced early yesterday morning he’s leaving the tech blog as a full time writer. The timing may seem odd given the latest TechCrunch drama, but Siegler insists this latest move has been a long time in the making.

In a blog post titled “On the Next Venture”, Siegler says that yes, he is becoming a VC.

Enough with burying the lede: yes, I’m becoming a VC. I couldn’t be happier to announce that I’m joining CrunchFund as a general partner. It’s my honor to join Mike and Pat in that role. And I thank them for the opportunity.

Erick Schonfeld also announced Siegler’s leaving on the TechCrunch blog. He says that although Sielger is leaving TechCrunch as a full time writer, he will still write for them as an outside columnist, but on one very specific topic: Apple.

“While MG will only be working full time as a writer at TechCrunch for another month, I am pleased to announce that he will continue to write for us after that on a regular basis as an outside columnist. The scope of what he will write about will be very narrow: Apple. He won’t write about startups or venture capital. And just like he has always done, he will continue to follow our editorial standards, which require strict disclosures for any kind of conflict whatsoever—financial, business, or personal.”

Of course the web is covering this story with headlines such as “The Tech Blogger Bubble is Here” and “Tech blog writers hit the big time“. Some are skeptical about the announcement, while others are focusing on why hiring tech bloggers seems to be a popular thing to do right now.

What does Siegler have to say about this “tech bubble” and crazy valuations?

For all the talk of “bubbles” and crazy valuations, I think most overlook something very fundamental: technology continues to permeate all of our lives in ways we couldn’t imagine just yesterday. This will only continue to increase over time. Technology startups are at the forefront of this. What we’ve seen up until now is just a taste of what is to come.

We wish MG Siegler (read this if you are dying to know what MG stands for; not that it will answer the question for you) the best of luck in his new venture.

So tell us – what are your thoughts on all of the happenings within TechCrunch and the technology blogging realm as a whole?

Image: Twitter

How to Get Published on a Premium Tech Blog


The word “influence” has become one of the most popular buzzwords across the blogosphere and apparently there’s a right way to garner influence, and a wrong way.

For most tech bloggers, influence is about becoming a thought leader on a specific topic in order to reach a business or personal goal. So whether you’re the world’s foremost Android expert, a hardcore coder or a complete gadget nut, the reason to strive for influence is to establish credibility – and you can’t do that alone. Someone already influential needs to vouch for you.

Last March I wrote an article about CDBaby founder Derek Siver’s TED Talk. In the video, Sivers shows how an influencer/leader is nothing without an influential first follower. As far as I can tell, blogger credibility falls along similar lines with the basis of influence coming from:

  • Consistently adding value to readers’ lives; and,
  • Having that value publicly recognized by credible first followers.

When you write for an acclaimed web property, it’s as if the site’s editors are ushering your ideas in with their seal of authority. While they may not agree with everything you say, there’s the recognition that what you say matters to their audience – and in many cases, that audience is extremely powerful.

Why do you think I’m writing for BlogWorld? In addition to putting my name on a page next to industry heavy hitters, I also want to encourage more bloggers to contribute to the pool of good tech resources. Below are a few tips on how to pitch tech editors in the hopes that you’ll consider taking a stab at the tech blogging profession.

Prove Your Abilities: There’s always someone that thinks they can write a better post than the one that’s published in front of them. If you’re that person, then quit flapping your gums and prove it. Think about everything that’s missing from a story, list those points, and fire off an email to the editor establishing your expertise on the subject. If you write a tasteful pitch that focuses on how you can help (rather than criticizing someone else’s work) you’re proving both your subject knowledge as well as your ability to write a persuasive argument.

Prove Your Existing Credibility: If you’ve written past articles, uploaded relevant podcasts, spoken at subject-related events or worked at a well-known and relevant company, then those are all points that speak to your credibility. Other establishing bullets include testimonial from industry luminaries and quotes in established online publications.

Prove Your Reach:While this wasn’t always the case, more blogging sites are interested in bringing in writers that extend their reach to new communities. If you’ve got a huge Digg or Reddit following, you’re active on HackerNews and Wikipedia, or you’ve got more than 10,000 Twitter or YouTube followers, then an outlet might choose you over another less social writer. When you’re considered a leader in an online community, editors realize your posts are more likely to gain traction with those audiences.

Prove Your Integrity: Editors want you to write for them because of your expertise, not because of your business interests. You need to establish how you’re going to add value to readers before you can fulfill your own agenda. Outlets don’t want to read a repurposed press release about your company. They want candid news, reviews or tips. If you can cover one of those three bases, then it’s fine to highlight a company case study. You just need to disclose your financial interests openly.

Now that you know how you’re going to pitch your story, here are a few publications you can pitch to get started.

A number of technology blogs take pitches from guest writers:

Dana Oshiro is the Senior Analyst and Publishing Strategist at NetShelter Technology Media. In her spare time she continues to contribute to ReadWriteWeb’s startup channel as well as her personal site Villagers With Pitchforks. You can follow her on Twitter at @suzyperplexus or email her at dana.oshiro@netshelter.net.

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