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E-Reader Ownership Continues to Dominate Over Tablets

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According to a recent study by Pew Internet, adults in the United States are buying e-readers at a much faster rate than tablets. The number of adults who own an e-book reader doubled to 12%, compared to only 8% who own a tablet.

Both numbers have seen growth over the past six months, but the e-reader owners jumped by a much larger percentage. Adults owning an e-book reader were at 6% in November 2010 and tablet owners were at 5%.

E-Readers Over Tablets

Other interesting growth statistics from the last six months include:

  • E-reader ownership among parents has grown more rapidly than it has among-non-parents.
  • E-reader ownership grew at a faster pace among Hispanic adults over white or African-American adults.
  • Ownership among adults ages 18-49 grew more rapidly than any other age group.

The study also tracked how many people owned both an e-reader and a tablet. 5% say they own a tablet but not an e-reader. I’m assuming they mean a physical Kindle or Nook. But … why would they when they can just download the app for free?

There’s definitely still a debate brewing over whether to purchase an e-reader or a tablet. While I personally would rather own a tablet with the Kindle app, I think it ultimately depends on what you plan to use it for, what you’re looking for, and how much you’re willing to spend. CNET has a great article that discusses the pros and cons of both.

So, tell us – do you own an e-reader, a tablet, or both?

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