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6 Ways Stories Make Your Podcast Powerful


Stories make your podcast powerful The art of storytelling can be powerful. A story can pass life lessons from one generation to another. Tales can help people remember information. Stories bring words to life.

There have been thousands of great storytellers throughout time. You don’t need to be Chaucer or one of the Brothers Grimm to use stories to make your content come alive. Use stories wherever possible, and your information will become engaging and entertaining. It will also be memorable.

Here are six ways stories help the information in your podcast become powerful, engaging content:

A Land Far, Far Away

Stories help your listener escape his everyday life. A tale that is told well will transport your listener to another place and time through their imagination. You help them forget their problems.

When you tell stories in your podcast, you give your listener hope. Tales of success help your listener see what is possible. Tragic stories make him thankful for what he has. Stories that simply make your listener think help her better understand something.

Stories that contain wonderful, vivid words create fantastic pictures in the mind of your listener. When your listeners are intently focused on your story, they forgets they are listening to a podcast. They are so engrossed by your story, everything around them disappears. Your content becomes their sole focus.

Hey, I Know You

People trust people they know. If you’re selling a product or service, people buy from people they trust. If you hope to make that sale, you need to create strong, meaningful relationships with your audience. Stories will help you develop those powerful relationships.

When you tell stories about yourself and your experiences, you reveal things about yourself. Revelation is a natural part of storytelling. Self-revelation allows your listener to get to know you. Your listener spends time with you every week as you tell him more and more about yourself. Then, even if you have never met him, your listener feels like he has known you for years. You’re building a relationship without ever meeting. Stories of self-revelation help those friendships develop.


Stories can be compelling, humorous, tragic. A great narrative will make your audience marvel, laugh, or better understand something. These strong feelings make you human.

When you evoke emotions in your audience, your listeners feels like you are just like them. Your stories reveal real-life experiences. You are telling your audience that you’ve had similar things happen in your life. They can relate.

I Remember That

The Grimm Fairy Tales are so memorable, because they are lessons disguised as wonderful stories. Over 200 lessons were included in the books from the Brothers Grimm. Cinderella, Rapunzel, and Hansel and Gretel are all stories that are remembered well nearly 200 years after they were written. Stories link words to pictures in order to make the words memorable.

Great stories will make your information memorable as well. Use the tale of your latest saga to make your point. It will help your listener remember your content.

Live Vicariously

Your listeners can live vicariously through you when you tell them a great story. If you tell you listeners how you made a fortune with your information, they get to experience your joy almost as if they made the fortune right along with you. Your words help create the imagery in their minds.

Help people dream. Create fantastic stories that people can see in their own theater of the mind. Paint great pictures with your words. Your listeners will see your story in their heads.

Stories allow your listeners to feel they joy without experiencing the risk. Your audience can walk through your hardships and feel the elation as you survive without actually living the pain. Delightful stories entertain listeners, because they can experience so much in a short period of time through you.

Take a Car Ride

Your podcast is 30 minutes long (or maybe even longer). That’s quite a bit of time to spend with someone. Will your listener want to spend 30 minutes in a car with you each week? When you record a podcast, you are asking them to do just that.

Your listener will spend meaningful, personal time with you each week. You better do all you can to create a strong relationship with your audience. Get listeners to like you.

When you reveal things about yourself through your stories, people will decide if they like you or not. Be real. Don’t force your story or change the details simply to make people like you. Tell the truth. If you bend the truth this time, you may forget next time. The truth will always come out. When it does, your relationship will be tarnished for good.

Reveal the truth. People will see you as a real human being. They will get to like you for who you are, flaws and all. The friendship will develop. Next thing you know, you’ll be taking a 30-minute car ride with them every week. Stories can make that happen.

Stories are powerful tools. They help your audience escape their problems. Anecdotes help your listener get to know you. That’s where relationships begin. Your tales will show you are human. You are a real person with real flaws, just like your listener. Stories will make your information memorable, by drawing pictures in the mind of your listener. Your audience can live vicariously through you when you tell them about your experiences. When you create that friendship, your listener will be willing to take that 30-minute car ride with you every week.

Begin creating great stories today, and make your podcast powerful.

Overheard on #Blogchat: Your Story (@shanleyknox)


Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night (or Monday morning), I post about some of the most interesting #blogchat tweets. Join the conversation by commenting below.

(Still confused? Read more about #blogchat here.)

This week’s theme: creating a strategy for your blog

As bloggers, we spend a lot of time looking at ourselves. We want to connect with a community through telling our story. We want to learn new things to make our blogs successful. We want to share. It isn’t a malicious thing, but many bloggers, myself included, can be pretty egotistical, at least some of the time.

@shanleyknox: remembering that ur telling a story, but just right amount of personal so it stays focused on the story, not YOU.

This week, while talking about blog strategy, @shanleyknox made a really great point. Connecting with readers through telling your story is awesome…but don’t lose the lesson in talking about yourself.

Point in case: earlier this week, I gave you all a snippet of my childhood when writing a post called The Blog Sneetches. I rewrote that post four or five times before getting to the point where I felt comfortable posting it. Each one was missing something, but I couldn’t place my finger on that crucial missing element.

Finally, I figured it out. I was spending 75% of the post reminiscing about something from my childhood and only 25% of the post actually relating to the reader.

Now, sometimes, a long story can be a good thing, but if you spend most of your post talking about a personal story, you better have a really strong point at the end. When you do tell a story in your post, I recommend scrutinizing every single sentence. Is it necessary in making your overall point or are you just having fun talking about yourself? If it’s the former, edit it out. As @shanleyknox points out, you want to focus on the story, not on yourself.

If you can do that, your readers will get to know you as a blogger, but you also won’t drive off people by being too self-serving. It’s a fine line to walk and I certainly don’t always get it right!

I’d like to invite you all to share a post as a link in the comments before where you told a story about yourself to make a point to your readers, but in an edited way that was all about the reader’s needs, not about just liking to talk about yourself. If you don’t have a post like that on your blog, I hope you’ll take this opportunity to write one, and then come back here to share it with us all!

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