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Nielsen Releases Their “State of the Media: The Social Media Report”


Yesterday (September 11th) Nielsen released their “State of the Media: The Social Media Report” which “looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior”.

Here are a few of the highlights from the report:

  • Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
  • At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
  • Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
  • Nearly 40 percent of social media users access social media content from their mobile phone
  • Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
  • 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
  • Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users

It’s no surprise that Americans spend more time on Facebook than any other website. From my FB friends who say they’re addicted to it and take frequent Facebook fasts, to the amount of people (is it 750 million now?) who are on the social networking site.

It’s also no surprise that nearly 40% of social media users are accessing the content from their phone. Especially after the article I posted today of the prediction about where PCs will be by 2015.

You can read the full report here. From the highlights I posted, are than any statistics and trends that surprised you?

Social Media Usage Statistics


A guest post by Dan Zarrella on NowSourcing provides some fascinating information into how savvy social media users share and spread content around the web.  Dan is a social media scientist who says:

“The research I did on viral content sharing shows that frequent users of social web technologies like Twitter, blogs, and social news and networking sites tend to share online content with more people, more often than those that do not. This means that for marketers these users can be a powerful vector for making content go viral.”

Among one of the many interesting findings from Dan’s study is that when users want to share content on a one-to-one basis, blogs appear to be the preferred method of information distribution.  I find it interesting that blogs are so popular in one-to-one sharing relationships, I would have thought that blogs would have been more widely used for broadcast messages that are designed to reach a large group of people.

If you want more information from the report you can get it by visiting this link.  You may have to register to view the full report or you can visit the above link from Nowsourcing to get a brief snippet.  I do not have information as to how the data was obtained or what sources data was obtained from, this is something you get once you register with Dan.

did you check out the post on Nowsourcing, where you surprised by any of the results?

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