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Facebook Game “WeTopia” Links Fun and Philanthropy


What if you could play a Facebook game for fun and do good at the same time? I know. It sounds too good to be true.

Sojo Studios announced the preview launch of WeTopia, a community-building game where players can develop a better world for children on both Facebook and in real life.

Ellen DeGeneres and The Ellen DeGeneres Show are the first partners for the game. If you watch Ellen, you know how much she is personally involved in Social Good, so this partnership just makes sense.

“I am so proud to be involved with WeTopia,” said DeGeneres.  “You know when you hear about an idea and you instantly fall in love with it?  That’s how I felt when I heard about WeTopia spreading joy to people around the world.  It’s kinda the same way I felt about Pajama Jeans, only more so.”

Here’s more information about WeTopia from their official announcement:

As players build and grow their WeTopia villages and help their neighbors, they earn currency called “Joy” which they can apply toward real-world projects: whether food, healthcare, education or other programs assisting children, both in the U.S. and other nations.  Players can choose specific beneficiaries to receive their Joy and track their contributions through pictures, videos and in-game messages.  WeTopia is free to play – players can also buy Facebook credits to spend in-game – but everyone can have a real-world impact simply by earning and spending Joy through game play.

Money on the game will be made through advertising, with 50% of the net profits going to charity.

Here’s a video introduction to WeTopia.

What are your thoughts on combining social good with Facebook gaming?

Social Networking Site Zooppa Crowdsources Creativity to Make a Difference


Social networking sites can be more than just reconnecting with old friends, sharing photos and what you’re up to at the moment. In fact, they can make a difference. A huge difference and that’s exactly what Zooppa is doing.

Zooppa is a social networking site of more than 120,000 creatives and they are sponsoring a contest for MatchingDonors.com.  New Line Media, 20th Century Fox and National Lampoon execs are also lending a hand after the MatchingDonors website helped change a life of someone close to them.

National Lampoon producer Alan Donnes owes his life to MatchingDonors.com. He received a kidney from a donor which he found using the website and now he is giving back to the organization by participating on a panel of judges for the MatchingDonors.com “Everybody Can Save A Life!” video contest.

The top three videos will be recognized at the Hollywood Awards Gala at the end of October. Not only that, but the video creators will earn film or assistant production credits on a project with one of the judges and win cash. Submissions can be uploaded at Zooppa through October 1.

Here’s a video clip about the contest.

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