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How I Successfully Make Money Building and Selling Blogs


I’ve been creating content online since 2006. I started out building a camping website with my husband, which we would work on in the evenings after the kids went to bed. We came up with the topic through keyword research and looking at the stats. It was purely about the stats, because let me tell you, I hate camping. A true vacation to me includes a hotel room, a pool and maid service.

Needless to say, we weren’t successful and we ended up losing money. But I had been bitten by the online bug and knew this was where I belonged.

Start with a Topic You Know and Love

Fast forward a few months, when we decided to create another website. It was on a topic I could sink my teeth into, write hundreds of articles off the top of my head and just enjoy. My husband did the keyword research and I wrote the articles. We started making money within a few months and I knew we had something legitimate on our hands.

After working on the site for about 8 months and increasing the income to just under $1,000 a month on average, we decided to sell. I was bored. I felt like I really had nothing left to give to the site and I was ready to move on to something else. We listed the site on a popular online website marketplace and within a few days sold the site for a high four-figure sum.

Show Me the Money

This site had around 25 pages of content, so let’s do the math here: sold for $7,500, which was making $900 a month and we created around 3 pages per month. The first three months we made just about nothing. Then it went from $200, to $400 to $600 and stayed at $900 up until we sold. Let’s figure we made around $11,000 total from both the sale and the combined monthly income. That means we were paid around $440 per page we wrote. Not bad. The buyer was purchasing a website which was ranking really well for highly searched keywords in the search engines, plus a steady income we had built. It was a win-win.

I think this site sold for what it did for several reasons:

  • I was writing about something I was passionate about and had first-hand knowledge of and experience with
  • We did the research up front to make sure we had a reasonable shot at making the site quite profitable if we did the work required
  • We wrote the content with our readers in mind first of all, but using words that the search engines would like and would reward us for

And Then Blogging Entered My Life…

After building websites, I discovered the world of blogging. I have not looked back since. Not only have I built and run several successful blogs, but I have also sold several. Some I built with the intention of selling, while others I decided to sell after simply losing the desire to continue pouring myself into it. Chalk it up to a short attention span.

Let’s play with the numbers for a minute, shall we?

I sold one blog for $4,000 after building it for 6 months. How did I come up with the idea for the blog? I focused on both keyword research and knowledge about the topic. Do you see a pattern here?

The blog was making just over $500 a month and I was working on it for about an hour a day. It’s not an extreme amount of money by any means, but $500 a month can make or break the bank for some people.

The Moral of the Story

What’s the moral of the story here? There are several actually.

Each post you write has value. Whether you are writing the posts on your blog for your readers, for the search engines, or to appeal to a potential future buyer, each post you write has value. So treat it that way.

It is possible to make a decent income with your blogging efforts. I have people ask me all the time “Can I really make money from this?” Yes. But, it takes knowledge about your topic, passion and a willingness to consistently do the work required.

You don’t have to be an A-lister to make money. I am by no means an A-list blogger. Most people in the online world don’t even know I exist. I kind of like it that way. But I can tell you this; I make a full-time income from my blogs and am thankful every day for this opportunity that I have been given.

Do you have any secrets to your blogging success? Have you bought or sold a blog? Share a little of your blogging story in the comment section below.

Three Tips for Selling Your Blog


A non-traditional, yet excellent way to generate revenue online is through the buying and selling of web sites, and blogs are no exception. While some bloggers are passionate about their topic and could write about it forever without any intention to sell, others may find blogging tiresome after a while and want to move on. Or the idea to sell a blog might come when a blog receives rapid growth and the blogger wants to quickly flip it.

Either way, it’s important for you to know the steps to take before selling your blog so you can get top dollar. Here are three important tips to make sure you get the most revenue for your blog should you ever sell.

1.) Established Blog and Purpose

Many people are buying web sites and blogs, but the ones that grab the attention of buyers are ones that are established and have a true purpose. I’ve purchased a few blogs for over a thousand dollars that didn’t generate any revenue, yet they were heavily targeted. Finding a quality niche blog is what a lot of buyers are looking for. If you are going to sell your blog, make sure you and your audience know exactly what your blog is about.

2.) Full Stats and Information

Anyone can create content and slap up a wordpress blog, so there needs to be some real content and value to your site. Using services like Google Analytics, you can heavily increase the end purchase price for your blog sale. Analytics and visitor stats show where people are linking to your blog, how long readers stay on your site and where you are ranking in the search engines. All very important factors when a buyer is determining how much they are willing to pay for a web site or blog.

3.) Revenue Generating Blog

Lastly, we have revenue, the main driving factor behind any web site evaluation. Many web sites and blogs listed on domain and web site market places will go for 10 to 30 times monthly revenue earnings. Factor in the authority, age and niche of the web site and you can sway either way. A web site or blog that is proven month after month revenue generation will almost always sell for more than a site that is just loaded up with content and getting page views.

Using a combination of the three methods above, you can create a winning auction listing for your web site or blog. The last thing you want to do is post your site for sale and have little to no information and stats to back it up.

I’ve been successfully buying and sell web sites for many years and I hope these beginner tips have been useful for you. If you’d like to learn more about site flipping, take a look at my new 140+ page book titled “Flip This Web Site“.

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