Scott Stratten

Announcing the NMX14 Sunday Keynote: “QR Codes Kill Kittens” with Scott Stratten (Plus a Free Book)

We’re proud to announce that the NMX Sunday morning keynote will feature one of our favorite speakers: Scott Stratten. As an added bonus, if you attend “QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground” you’ll receive a free copy of his new book of the same name.

Make his triumphant, angry return to the NMX keynote stage, Scott will rant about technology, social media, and practically all “new media” has hurt business, and what to do about it. From the lunacy of logos, to the kitten killing QR codes, this will be a ride that will equip you with the tools to make sure you do the most important thing in business: stay out of Scott’s next book.

The first 500 people will receive a copy of Scott’s new book, and you’ll even have the chance to get it signed afterward. This is a keynote you definitely don’t want to miss.

Mark your calendars and be in the audience at 9 AM on Sunday, January 5. Don’t have your ticket to the show yet? Grab one here now! LOYAL20 is good for 20% off your ticket to see Scott and all of our other amazing speakers.

Pinspiration Saturday: Representing Your Brand with Scott Stratten

Author: elkecarvosso6

We’re back for another Pinspiration Saturday, our weekly series where we highlight a quote from one of our amazing speakers every week. If that quote resonates with you, we hope you’ll take a minute to share the “pinspiration” with your followers on Pinterest by pinning it! And as always, you can also share via Facebook, Google+, Twitter, or any of your favorite social networks.

There is a now-infamous picture of Scott Stratten pole-dancing in Las Vegas. It was during an event after-party to celebrate his latest book, and after a few drinks, he hopped on stage for some silliness. Luckily, being a little silly fits in well with Scott’s personal brand, because in about a millisecond, everyone at the party had pulled out a camera phone to take pictures. Those pictures were on the Internet before Scott even got off stage.

Now imaging if Scott worked for a brand like Disney. Pictures of him on a stripper pole at a company after-party wouldn’t be funny anymore. It would be face-palm-inducing.

[youtube]https://www.youtube.com/watch?v=m5-CkO6e7IM[/youtube]

In this episode of TheVegas30 Podcast (embedded above or click to watch), Scott talks about how important it is to realize that you’re always representing your employer. Says Scott, “Your brand is what you do after two drinks.” And he’s right. If you can’t control yourself and act professionally at conferences and other work-sponsored events, don’t have that second drink.

That’s not to say you can’t have fun! At NMX, we have a ton of fun, and there’s always plenty of alcohol to go around at our networking parties. If you’re there to make connections and grow your business, though, keep in mind that a first impression is lasting. Have a good time, but make sure you keep your professional goals in mind when you’re tempted to do shots at the bar or jump on stage to dance.

Scott also give a shout-out to NMX CEO Rick Calvert and talks about what it takes to put together a conference, in this episode, so this is definitely a podcast you don’t want to miss. Check it out, and don’t forget to follow Scott on Twitter at @unmarketing and give a listen to his other podcast, the UnPodcast. He’s going to be keynoting in January, so if you don’t have your ticket to NMX yet, get it now!

“Own the Good You Do”: Scott Stratten’s Advice for Businesses on Twitter

Author: elkecarvosso6

Every time a business joins Twitter, an angel gets its wings. It means they’re going to at least try the social media thing. Getting businesses to realize the power of social media is half the battle.

Whether or not they use this platform well is another story. Recently, I like the advice Scott Stratten wrote on his blog, UnMarketing, about the art of engaging with your fans, not just responding to customer complaints. Writes Scott,

“Own the good you do. Value the positive voice. It’s too easy only to focus on the negative. You need to make time to thank customers who love what you do. Be proud and say thank you. […]
Don’t leave all those high-fives hanging. Take time away from fighting fires, and seeking out new customers, to thank the ones you have. This is the where the opportunity for brand endearment begins. Don’t value your customers based only on purchases already made. A happy customer is your best marketer. Grow those relationships.”

There is absolutely positively no better marketing tool than word of mouth, and that’s not something you can buy. Think about it: when you’re going to make a large purchase, what’s more important: what the company says about themselves or what others are saying about the company? I will spend more money based on a friend’s recommendation, and I’m not alone. A 2010 study by Opinion Research Corp revealed that 59% of consumers consult friends and family members to get their opinions before making a purchase.

All it takes, sometimes, is a little recognition. A simple thank you on Twitter is the equivalent of a smile and a “come again” when someone is leaving your brick-and-mortar store.

Check out the rest of Scott’s post and his entire UnMarketing blog for more advice on using Twitter for your business.

Did you see our recent announcement?

We’re proud to announce that Scott is presenting a keynote at NMX 2014 in January. He’s always one of our highest-rated speakers, and we loved his keynote in 2010. See more information about Scott and the rest of our recently-announced keynoters here!

Want a free recording of one of Scott’s previous sessions? Check out this giveaway!

Celebrate Our Latest Keynote Announcement with Five Free Sessions

Author: elkecarvosso6

Today, we via announced our first five keynotes for NMX 2014 this January in Las Vegas. We’re honored to welcome to the stage Scott Stratten, Lynette Young, Lee Odden, Julien Smith, and Amy Porterfield, who will all be giving mini-keynote talks at NMX 2014. Trust me when I say that you don’t want to miss these speakers on stage. Register now!

Also, we’re giving away some free session recordings to celebrate (find out more here).

Here’s a little more about each of our five keynoters:

	Scott Stratten always brings lots of energy to our stage. People are still talking about his keynote in 2010, and we know he’s going to deliver something even better in 2014. If you don’t follow Scott on Twitter already, you can do so at @unmarketing (and we highly recommend it).Read Scott’s full bio >
	Lynette Young is known for being a strong female presence even on male-dominated social networks like Google+. What she has to say is relevant for both men and women. You definitely don’t want to miss her on the keynote stage in 2014.Read Lynette’s full bio >
	If you haven’t seen Lee speak before, you’re in for a treat. He’s the founder of TopRank Online Marketing, and frequently writes on the TopRank Blog, and his sessions at NMX are always among our most well-reviewed. We’re honored to have him coming to our keynote stage in 2014.Read Lee’s full bio >
	When talking about Julien Smith, it might be easier to tell you what this guy hasn’t done! He’s the CEO of Breather, the author of several books (including Trust Agents, which he wrote with Chris Brogan, a blogger, and more. We can’t wait to bring him to our 2014 keynote stage.Read Julien’s full bio >
	Last but certainly not least, we’re proud to announce that Amy Porterfield will be coming to the NMX 2014 keynote stage. There’s nothing this girl can’t do! She’s the co-author of Facebook Marketing All-In-One for Dummies, host of the top-rated Online Marketing Made Easy Podcast, a consultant for companies like Harley-Davidson, and more.Read Amy’s full bio >

Welcome to our first group of NMX 2014 keynote speakers!

Giveaway Alert!

As I mentioned above, we’re also giving away some free sessions to celebrate our first NMX 2014 keynote announcement. If you act now, you’ll get session recordings from Scott, Lynette, Lee, Julien, and Amy–completely free, no purchase necessary!

Get your free sessions here >

NMX 2014 Ticket Prices are Soon Going Up

Lastly, I did want to mention that this month, our ticket prices jump, so if you’re planning to come to NMX 2014, now is a great time to register. Take a moment to secure your seat at the show now so you don’t miss Scott, Lynette, Lee, Julien, and Amy and all of our awesome speakers live on the NMX stage.

Scott Stratten Doesn’t Know Who You Are

Author: elkecarvosso6

Scott Stratten was the keynote speaker at BlogWorld 2010, and getting to meet him was definitely a cool moment for me, since I respect his work. Recently, I had a conversation with a friend of mine, and it led me to realize something important that I wanted to share with you:

Scott Stratten doesn’t know who you are.

Furthermore, Darren Rowse doesn’t know who you are. Chris Garrett doesn’t know who you are. Brian Clark doesn’t know who you are.

And I would even go a step farther and say that none of these guys even cares who you are.

Chris and Darren don't know who I am because I am a supporter of theirs. They know who I am because I marched up, introduced myself, and *told* them I am a supporter.

Why? Simple:

You lurk on their sites or as a Twitter follower.
You comment sporadically or never really say much in a comment other than “I agree.”
You RT them, but never actually comment on their tweets.
You’ve never introduced yourself.
You’ve never approached them in any way other than with the question, “Can you help me?”
You’ve never linked them on your blog, or even referenced them.

Do you know every single person online? Of course not. Even if you’ve been online longer than Peanut Butter and Jelly Time, you can’t possibly know everyone in your niche, even. Do you even know all of your Twitter followers? Unless you only have a handful, probably not.

So you sit there and fume that Scott Stratten (or whoever) doesn’t engage. “His entire stance on social media is that you have to engage with people. What a poser – he never once said anything to me, and I’ve been a fan of his for years. Waaaaaaah.”

Ok, I hope you aren’t actually being that melodramatic. Still, I think we all find ourselves thinking these thoughts. We feel ignored by people who, frankly, have no idea they are ignoring us.

If you do actively try to engage with any of these people (or the people you look up to within your niche) and they outright ignore you time and time again, ok. I stand correctly and they’re assholes. But I’ve never once met someone in the social networking/Internet marketing/blogging world who is like that. In fact, I never once met anyone considered to be “kinda a big deal” in their industry who is like that. You don’t get to be a “big name” if you refuse to acknowledge people.

Have you ever just tried being a friend? Have you ever walked up to Scott or Darren or Chris or Brian or (insert your favorite blogger here) and just said hello? I have.* And guess what? They know who I am now. Are they going to be my new bff in real life or even on Twitter? No. That’s just silly. Building a relationship is a slow endeavor. Meeting me once at a conference does not mean that they are now going to recognize every single thing I do or say. “Oh my god, I just tweeted that I’m going to bed. WHY HASN’T SCOTT SAID GOODNIGHT TO ME?!?!”

If you want someone to know who you are, 99 times out of 100 it is not their fault if they don’t. You want the relationship, so initiate it. These people all want to meet their fans…and more importantly, these people all consider you as a peer, not as someone on a lower level. They’re more than happy to get to know you if you actually take the time to get to know them, as a friend, not just as a follower. Say hello. Reply to their tweets. Comment on their blog posts in a way that adds to the conversation. Propose well-written, interesting guest posts for their blog, if they accept them. Write a blog post that names them in the title? I don’t know – do something to show them that you support whatever they’re doing. Y’all are creative people. Be creative.

I would like to make one other point before I leave you with your thoughts for the night, and to be honest, this point deserves a blog post to itself, which I’ll probably end up doing in the near future:

If your mindset is “What can he do for me?”, Scott Stratten may come to know who you are, but he will never care who you are.

And that’s true of anyone. Even me.

*Well, I almost. I never actually found Brian Clark at BlogWorld to say hello…hopefully next year!

Scott Stratten at BlogWorld: People Spread Awesome

Author: elkecarvosso6

This year, BlogWorld’s opening keynote speaker was Scott Stratten, perhaps better known as the UnMarketing guy. It was one of the most entertaining keynotes I’ve ever seen, so I hope you got to check it out either in person or streaming live. If you didn’t, I’d like to share with you one of the most important take-away messages from Scott’s keynote:

“People don’t spread meh. People spread awesome…Blogging on a schedule makes me stabby.”

Bloggers are constantly told to blog often, and that keeping your blog consistently updated is the only way to connect with and keep readers. Hell, it’s advice that I’ve given people, and I do still think it holds true – your readers want to know what to expect from you.

At the same time, what Scott says makes sense. If you’re updating your blog with “meh” posts, who’s going to promote it? No one tweets out links that are mediocre. No one recommends blogs that are just ok. The Internet is filled with more crap than a single person can get through in ten lifetimes – they are only going to promote what they love.

And you lose them if you aren’t consistently writing passionate, amazing posts. Says Scott, “When you don’t blog awesome, you hurt your blog.” So what are you writing about on your blog? Do you update every day with “meh” posts? OR do you update less frequently with posts that you’re really proud to be publishing? Think about it – what really makes more sense? If you can write amazing posts daily, to do! But if you can’t…well, maybe it’s time to reevaluate your posting schedule.

“If your product sucks, social media makes it suck harder.”

What you see on social media sites is an amplification of your product (be it an actual product you’re selling or just you blog that you’re promoting). If your product sucks, people are likely going to complain. At the very least, people won’t promote you on social media, which is nearly as bad as negative feedback. Make a great product, and social media users will pick up on that and promote it. Again, people spread awesome.

Of course, there was way too much awesome-ness in Scott’s keynote to talk about it all here. If you missed it live, remember that you can get your virtual ticket to BlogWorld to see his keynote and all of the other awesome speakers lined up for the event.

Toonblog: Opening Keynote – Scott Stratten and Unmarketing

Author: kiarageils60827

If you mail one post in, you hurt your blog

It was a wildly energetic start to the morning from Scott Stratten, author of UnMarketing. He’s a terrifically visual speaker – which was mighty appreciated while I was drawing this!

(By the way, let me second Scott’s comment about the horrific roaming fees Canadians have to pay when they’re in the U.S. Never mind the casinos – I could lose our house just by switching my iPhone’s data roaming back on.)

BlogWorld Keynotes Announced: It’s Looking Good!

Author: Ghost89

Penn Jillette will be participating in the closing talk show at Blogworld.

Who are the BlogWorld keynoters this year? When are they happening and what will everyone be talking about? How will we ever top the rousing success of last year’s closing keynote talk show?

Relax. The answers to these questions and more are about to be revealed.

As previously announced, our opening keynote is the unMarketer himself, Scott Stratten. Scott’s opening the ‘Expo with his talk “Stand Up, Stand Out, Stand Together” where he’ll discusses blogging with passion and emotion, while not necessarily sticking to the rules regarding posting content. Scott’s keynote will take place on Thursday, October 14 at 8:30 a.m. I know it’s early and you’re in Vegas and all, but you’ll want to get out of bed for this one.

On Thursday afternoon at 2:45, drop by and spend time with “Engage” author, Brian Solis.

Our closing keynote for Thursday will feature founding member of the pioneering 360 Digital Influence team at Ogilvy and the bestselling author of “Personality Not Included,” Rohit Bhargava interviewiing LIVEstrong CEO, Doug Ulman. Stop by the keynote room on Thursday at 5:15 to sit in.

On 5:30 Friday, our keynote features a discussion of the future of web videos. In what promises to be a killer panel, CEO of Revision 3, Jim Louderback and Funny or Die‘s Dick Glover, will chat with Moderator Susan Bratton of Personal Life Media.

You’re in for a treat Saturday as members of the Third Tribe open the day with “7 Harsh Realities of Blogging.” ProBlogger Darren Rowse, and CopBlogger‘s Brian Clark and Sonia Simone discuss the pitfalls of making money with your blog and how to do it right. Join us Saturday morning at 9:30 a.m. for your reality check.

We set the bar high last year with our closing keynote talk show, and this year we’re raising that bar. Our host for the event is Rob Barnett, Founder and CEO of MyDamnChannel. It will be a packed house as Rob interviews Adam Carolla, host of the Adam Carolla Show (among others!), the talkative half of the comedy/magic team of Penn & Teller, Penn Jillette, “The Mirror Test” author and former Kodak CMO, Jeff Hayzlett, and web TV host, Cali Lewis. The show begins at 5:00, but get here early, you’ll want to land a seat for this one. I can’t promise that we’ll be passing around a bottle of wine this year, but I can guarantee a good time will be had by all.

Tickets are still available for BlogWorld ’10. If our published schedule hasn’t already convinced you to attend, hopefully our keynotes will seal the deal!

BlogWorld & New Media Expo 2010

Author: suckitharder

We just officially announced over the weekend at SXSW that our 2010 dates are October 14 – 16 and we are moving to Mandalay Bay Hotel & Convention Center!

I apologize for not getting the news out sooner but wanted to put up a quick post to let you know why it took so long, why we are moving and give you some other details.

First off this is a very big deal to move the show from the Las Vegas Convention Center to Mandalay Bay. I hope you can appreciate we had to keep this top secret until everything was finalized. Rumors suck and we didn’t want anyone to be confused about the dates or the location.

While we love the LVCC (our home for the last three years) we had outgrown the meeting space they had for us. Particularly for our keynotes and all of our community tracks (more on those in a bit). If you have been to the show before you know the LVCC is massive (the 3rd largest convention center in the United States), but we took up every single meeting room next to our exhibit hall and actually had to build out our keynote area on the tradeshow floor. Exhibit halls are not known for their acoustics so this caused some problems with the audio particularly as we grew and it cost us a fortune to put down carpet, AV and a massive 20 foot high drape to divide the keynote area from the exhibit hall.

One other major factor was the location. The LVCC is in a great location for huge events like CES, SEMA and MAGIC, but for us it was inconvenient for our attendees. We couldn’t everyone into the Renaissance hotel which is a 2 minute walk from the South Hall where our show was located. So most people stayed at the Las Vegas Hilton. While it is directly adjacent to the North Hall of the LVCC thats about a mile long walk to where BlogWorld was! Like I said its a big convention center. So our community was spread out and obviously the community feel of the event is a very important thing.

At Mandalay Bay those problems are solved. We have a huge ballroom for our keynotes located right next to the exhibit hall, and all of the other meeting rooms for our breakouts and community tracks surrounding. Of course the convention center is attached to the Mandalay Bay Hotel (my wife’s favorite hotel in Vegas). Mandalay Bay has over 3,300 rooms so everyone can stay there if they like and we were able to negotiate a killer deal for everyone. In large part because the management there sees the huge value of having 3,000 + bloggers, podcasters, and social media influencers staying there.

Whats the deal?

Rooms for $109 a night! That includes free WiFi in your room and of course free WiFi in the conference and exhibit area. Those rooms will go on sale through our site in the next couple of weeks so stay tuned for that announcement. These are very nice rooms!

If $109 a night isn’t cheap enough for you, we will be announcing even lower rates at Luxor and Excaliber soon. Both of these hotels are connected to Mandalay Bay via a free monorail. Oh and you high rollers can stay at the very quiet and very cool “The Hotel” which is directly connected to Mandalay Bay, or the even more posh Four Seasons; also directly connected.

A couple other quick items about the conference content. We will be hosting once again the Social Media Business Summit. This content is meant specifically for business owners and business executives to help them understand how to navigate the social media space, and how to use social media tools to build their business, communicate better with their customers and internally. Anyone who had been before knows we have a blockbuster line up of speakers who are offering real actionable business solutions.

We will have tracks on Monetization, Audio, Video, Advanced Podcasting, and New Media 101 for people just getting started with their blogs, podcasts, video and social networking.

Of course we will have community tracks, returning this year we have Sports, Travel, Health Care, Non-profit and Cause Marketing, Politics, Real Estate, Milblogging, Music & Entertainment.

And we have one new community track that everyone seems to be excited about; Food.

Oh and if you haven’t heard our opening Keynote will be Mr. Scott Stratten Author of the UnMarketing Blog, @Unmarketing on Twitter and author of the sure to be best selling upcoming book….. UnMarketing. Yes the man knows a thing or two about brand building =p.

We will be releasing lots more details over the next several weeks so check back at the blog, follow me on Twitter @blogworld or sign up for the newsletter here.

If you have any questions about the event feel free to leave a comment under this post message me on Twitter, or shoot me an email rick@blogworldexpo.com

Blog on!
Rick