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Rohit Bhargava

Behind The Wristband with Doug Ulman and Rohit Bhargava


It was an emotional and fascinating hour, starting with Rohit Bhargava‘s call for everyone in the audience whose lives had been touched by cancer to stand. Livestrong CEO Doug Ulman touched on how Twitter can sometimes be less daunting than blogging, how transparency and authenticity are transforming non-profits, when a logo can take away from an organization’s efforts, and why Livestrong focuses more on supporting families living with cancer than on research.

And it ended with the announcement that PayPal and Swagg are sponsoring a 5-cent-per-tag bounty for every use of the hashtag #beatcancer – plus a $1 contribution for every pledge to download Swagg’s free iPhone app when it’s released. See BeatCancerEverywhere.com for details.

Cartoon images from Doug Ulman and Rohit Bhargava's keynote at BlogWorld

LIVESTRONG: “It’s About People”


Thursday’s closing keynote featured a topic that has affected nearly every single attendee (and all of you at home as well): Cancer. Rohit Bhargava sat down to chat with LIVESTRONG President and CEO and three-time cancer survivor Doug Ullman to learn more about the story behind the wristband – how this evolved from a cause to a movement.

Above all, one thing during the keynote stood out to me: “It’s about people.”

New media and blogging has become a way not only to promote LIVESTRONG and their message, but also a way for cancer survivors and family members affected by cancer to connect and tell their stories. At LIVESTRONG, they’ve used a new media to combine interaction and promotion with the personal side of this issue to create something much bigger than they thought it could ever be.

Something Doug said while talking about this really stuck with me:

“Where you’re an introvert or an extravert,  you can find your niche.”

It doesn’t matter if you’re blogging about cancer or blogging about a totally unrelated topic – this stands true. A lot of us, myself included, have felt like we didn’t have a voice. Especially for the introvert, it is hard to stand up and speak about something, even in a small group. At the same time, extraverts something have a hard time getting their message across to people who are not so outgoing. Online, with new media, you can find “your people” so to speak.

I hope you got to check out Doug and Rohit’s keynote, either live of streaming on Ustream. If not, consider picking up a virtual ticket to BlogWorld.

Oh, and if you’re at BlogWorld? Find @PRsarahevans today to do a #beatcancer video interview.

BlogWorld Keynotes Announced: It’s Looking Good!


Penn Jillette will be participating in the closing talk show at Blogworld.

Who are the BlogWorld keynoters this year? When are they happening and what will everyone be talking about? How will we ever top the rousing success of last year’s closing keynote talk show?

Relax. The answers to these questions and more are about to be revealed.

  • As previously announced, our opening keynote is the unMarketer himself, Scott Stratten.  Scott’s opening the ‘Expo with his talk “Stand Up, Stand Out, Stand Together” where he’ll discusses blogging with passion and emotion, while not necessarily sticking to the rules regarding posting content. Scott’s keynote will take place on Thursday, October 14 at 8:30 a.m. I know it’s early and you’re in Vegas and all, but you’ll want to get out of bed for this one.
  • On Thursday afternoon at 2:45, drop by and spend time with “Engage” author, Brian Solis.
  • Our closing keynote for Thursday will feature founding member of the pioneering 360 Digital Influence team at Ogilvy and the bestselling author of “Personality Not Included,” Rohit Bhargava interviewiing LIVEstrong CEO, Doug Ulman. Stop by the keynote room on Thursday at 5:15 to sit in.
  • On 5:30 Friday, our keynote features a discussion of the future of web videos. In what promises to be a killer panel, CEO of Revision 3,  Jim Louderback and Funny or Die‘s Dick Glover, will chat with Moderator Susan Bratton of Personal Life Media.
  • You’re in for a treat Saturday as members of the Third Tribe open the day with “7 Harsh Realities of Blogging.” ProBlogger Darren Rowse, and CopBlogger‘s Brian Clark and Sonia Simone discuss the pitfalls of making money with your blog and  how to do it right. Join us Saturday morning at 9:30 a.m. for your reality check.
  • We set the bar high last year with our closing keynote talk show, and this year we’re raising that bar. Our host for the event is Rob Barnett, Founder and CEO of MyDamnChannel. It will be a packed house as Rob interviews Adam Carolla, host of the Adam Carolla Show (among others!), the talkative half of the comedy/magic team of Penn & Teller, Penn Jillette, “The Mirror Test” author and former Kodak CMO, Jeff Hayzlett, and web TV host, Cali Lewis. The show begins at 5:00, but get here early, you’ll want to land a seat for this one. I can’t promise that we’ll be passing around a bottle of wine this year, but I can guarantee a good time will be had by all.

Tickets are still available for BlogWorld ’10. If our published schedule hasn’t already convinced you to attend, hopefully our keynotes will seal the deal!

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