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NMX Hanging Out & Discussing Podcasting with Rich Brooks, John Lee Dumas & Chris Christensen

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Rich Brooks giving podcasting tips on a Google Hangout

Our first ‘official’ Google Hangout On Air was streamed live on November 21st , 2013. NMX’s own Coach Deb Cole had a lively and fun interaction with Rich Brooks, John Lee Dumas and Chris Christensen in which the audience received an abundance of podcasting tips from these pro’s. There was a vibrant sharing atmosphere within which host Coach Deb, Rich, John & Chris clearly broke down and explained their creative approaches to the adventure of podcasting.

Podcasting Pro’s

Rich Brooks hosts the Agent Of Change (AOC) in Maine, which is a growing event for digital marketers creating buzz reverberating far from the North East coast. Rich has the legendary status of attending every single NMX / Blog World and has a long standing professional relationship with us all.

John Lee Dumas is the recognizable voice behind Entrepreneur On Fire, where he interviews a different business owner every single day.

Chris Christensen of AmateurTraveler has received a million travel podcasts downloads per year. Impressive!

Coach Deb and her Hangout buddies started out discussing how Rich landed his college course teaching gig, and how this led to other opportunities. Chris also teaches at his local community college, a role he got after successfully pitching the idea to them. The conversation was geared to inspiring listeners to pursue similar teaching positions if qualified.

John Lee expressed excitement to be speaking at NMX in Vegas about acquiring a massive podcasting following. Chris is looking forward to spending time with peers sharing ideas and new information, and he also stressed the importance of tapping into the community to get a feel for what content they seek. Rich’s NMX presentation will revolve around using social media to generate leads and make money for your business – be driving traffic and then converting them to customers.

Monetizing Blogging & Podcasts

Questions came in from the viewing audience asking if the panel felt it OK to make money as a blogger. John explained how the blogger passion carries over through every step of the process including building the audience and then monetizing that through multiple streams – connecting content with the best following to benefit everyone.

Rich added how much he loves running a small business and interacting with his clients in the rural setting of beautiful coastal Maine. He monetizes in different ways, by bringing in leads effectively, and can do this from the small area he chooses to live.

Chris told a story demonstrating that in 2005 bloggers & podcasters were very turned off by the premise of making money from their passion. For him, it is still a labor of love, and his income comes from other internet activities that offshoot from his podcasting.

NMX & The Media Revolution

The podcasting participants then looked into the future, discussing how new car technology will bring easy dashboard access to content, and how that will change the entire landscape of podcasts, and possibly make them the ‘go to’ car trip activity!

The Media Revolution is on – said Coach Deb, and this informative and spirited Google Hangout On Air opens the door for the viewers to see through the eyes of these inspirational content creators and digital marketers.

Rich, John, and Chris are all speaking at NMX in January. If you haven’t reserved your seat yet, make sure to do so now! Use the code LOYAL20 for 20% off y our ticket.

Rich Brooks Shows You How to Sell Your Product on the Internet

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Session: Hey Bloggers! How to Package, Promote and Profit from Your Expertise
Speaker: Rich Brooks

Rich Brooks will be talking about how bloggers can package and monetize their expertise, especially targeted for people who are not web-marketers by trade.

Rich has never missed a BlogWorld and is very excited to go – says there is great networking and great learning.

Hear what else Rich has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

SEO Blog Tips: Turn Emails into Search Engine Visibility

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Speakers: Rich Brooks
Session: How to Dominate Google & Bing with Your Blog
Date: Wednesday, May 25
Time: 9:00AM
Location: Jacob Javits Center 1A07

“I don’t know what to blog about” and “how can I blog for SEO?” are two blogging concerns that I hear all the time from people. Luckily, there’s a simple trick I use that can help address both issues.

First thing to keep in mind: you are an expert at what you do. You have forgotten more than most people will ever know about growing plants or raising kids or building a business.

Chances are that when you’re in front of a customer or prospect, they are asking some of the same questions time and again. Even more may be emailing you those questions.

Well, if you’re fielding all those questions, how many more people are asking the same questions at Google?

  • How do I tie a Windsor knot?
  • What are some simple stir fry recipes?
  • How do I survive a zombie apocalypse?

When you receive the next email asking for advice or help, don’t respond. Not immediately, at least.

Copy the question and paste it into your blog. You may need to broaden the question to make it more helpful to more people and remove any reference to whomever sent you the email in the first place. (They may not be completely comfortable that you put their name at the bottom of a question about how to buy a toupee.)

Once you’ve got the question, go ahead and answer it in the most helpful, non-salesy way possible. As appropriate you can create keyword-rich links to a page on your website that offers a solution to the person’s need. Answering a question on reducing turnover? Link to the page on employee recognition gifts.

When you’re all done, create a keyword-rich title for your post. There are a few ways to do this:

  • Create a shortened version of the question: What are good fruits for making baby food?
  • Phrase it as a how-to: How to Take Better iPhone Photos
  • Frame it as a tips post: Fashion Tips for the Color Blind

After you publish it, go back to the person who first emailed you and tell them that it was such a great question you turned it into a blog post. I’ve never had anyone get upset with this, and almost everyone has been psyched to see their question get posted to my blog, even if I renamed them “Puzzled in Portland.”

In conclusion:

  • Use emailed questions as blog fodder for “long-tail” searches.
  • Increase your visibility by using appropriate keywords in your titles and posts.
  • Rinse and repeat.

Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and web marketing blog focus on search engine optimization, blogs, social media, email marketing, and building websites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com.

He is a co-founder of Social Media FTW, an organization putting on conferences and events to educate small businesses and non-profits about the power of social media marketing.

He is a nationally recognized speaker on blogging, internet marketing and social media. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches Web marketing and social media courses for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.

Blogworld Expo Speaker Interview: Rich Brooks

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Another of our speaker profiles for the upcoming Blogworld Expo. It’s not too late to join us in Las Vegas and hear amazing speakers like Rich Brooks!

Q: In two sentences, highlight your background and professional experience to date. One bonus sentence: how’d you get started blogging?

I started building Web sites back in 1997 because I didn’t want to work for the man any longer. As time went on I got more involved with Web marketing to help grow clients’ businesses: search engines, then email newsletters, and finally blogging.

I had a client enamored of Howard Dean and his Web marketing savvy; he asked me to start a blog for him, so I tried it out as well. Never looked back.

Rich Brooks, Flyte New Media

Rich Brooks, Flyte New Media

Q: How often do you blog?  What platform do you use?  Why?

I blog three to four times a week in four primary blogs. Most of my posts are at the flyte blog, but I also write a more basic Internet Marketing 101 blog for the local newspaper, which helps me reach a different, more localized market.

In addition, I started an SEO blog with our new search engine marketer at flyte, and we have an internal, not-quite-ready-for-prime-time, NSFW flyte crew blog as well.

The flyte blog is on TypePad, which I still feel is a great blog for business people who don’t have a coder on site and just want to blog. The Maine Business blog is on a platform they coded themselves. The Maine SEO blog and our flyte crew blog are both on WordPress.

I’ve always recommended TypePad or WordPress, but until recently I found TypePad’s UI to be better for the average user; cleaner, easier-to-use. However, the last few iterations of WordPress have made it a favorite of mine.

The bottom line is I can strongly recommend both TypePad and WordPress; both have nice features, both are great for business blogs, and neither will prevent you from succeeding on your blogging career.

Q: Point us to one or two recent postings on your blog that you think were superb, and tell us a bit about your writing process. How long did it take for you to come up with the topic?  How long to write?

Geez, superb? Now you’re making me self-conscious. How about just solid?

I wrote about Technorati Tags here: Do Technorati Tags Matter Anymore?

I liked this post b/c for years I’ve been promoting the benefits of tagging along with a great anecdote. However, as I looked at my own stats, I realized I got very little traffic from tagging. So, very publicly, I questioned myself and what I had been telling people.

That goes towards my “warts and all” belief of blogging honestly, plus I hope it will help a number of small business owners with their own blogs.

Q: How often do you leave comments on other people’s blogs?  How do you find their entries in the first place?

A few times a month, not nearly as much as when I started. I find it’s a great way to generate more traffic to your blog, and it shows an interest in the networking aspect of blogging. However, it’s tough to find the time to publish my own material, run a company, be a dad and find time to respond to other people’s posts. These days my commenting is more organic; I comment if I feel an urge to voice an opinion, and less as a marketing exploit.

Q: Tell us a bit about your talk at Blogworld Expo. Topic, key points you’ll cover, etc?

I’m looking forward to both panels. The first I’ll be moderating on How to Plan, Build and Promote a Business Blog. I’ve got three great panelists with me, John T. Unger, Des Walsh and Denise Wakeman. We all have experience working with businesses on a consulting level on building a more effective blog. We’ll be talking strategy and answering questions on how blogging fits into a broader marketing campaign.

The other panel is about getting buy-in from decision makers. I think this will be helpful to internal marketers who realize the values of blogs, but need ammunition to convince their company’s decision makers.

Q: How do you recommend new folk best experience a major conference and expo like Blogworld Expo?

Get off your track. Experience at least one seminar that you would never think of going to. Business bloggers should check out a milblog seminar; Godbloggers should go to a monetization seminar. Plan to have your eyes opened and your mind expanded.

Q: Easy ones: Mac or PC?  Ipod or Zune?  Iphone or Blackberry?

Mac, iPod, and iPhone. Are they still making the Zune? Didn’t it turn out that it led to tumors?

I don’t know about that tumor part, Rich, but thanks for sharing with us!

Interview by Blogworld Expo co-host Dave Taylor, who is also going to be giving the opening keynote speech, a talk on blogging and SEO, and popping up elsewhere during the show. Dave is a prolific blogger and writes about tech support and business blogging, among other topics.

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