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Why I Don’t Listen to Your Podcast

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I’m not a big podcast person. Oh, I think they’re great for blogs to have and I’ve even done podcasts in the past. I just don’t listen to them often. Why? Well, I’m working much of the time and I don’t really like having any noise while I am. I listen to podcasts occasionally when traveling, but since I have no commute, it’s rare that I actually have car time that I need to fill.

Because my podcast time is limited, I only listen to the best of the best. If I listened to one bad episode, I probably won’t be back. It sounds harsh, but my time is limited and there are a lot of interesting podcasts out there.

So what makes me stop listening to yours?

  • Too much “intro” material

It’s okay to introduce yourself and talk a little about what you do, but if you spend tons of time talking about yourself rather than the topic at hand, I’m out. It just starts to get boring. Sure, your mom might be interested to hear about your day, but there’s a line you have to draw between personality and TMI. Make sure you stay relevant to the listener.

  • Too many ads

We all gotta pay the bills. I understand that, my friend, but do we really need a 10-minute commercial break? If you have to fill tons of time with ads, that might be an indication that you’re not charging enough for the slots. Increase your prices, have fewer ads, and stop driving your listeners away.

  • No structure

I’m not a fan of conversational podcasts that have absolutely no structure. I don’t think you need a rigid schedule to follow, but if you have no direction, there’s often a lot of boring crap that’s irrelevant to the listener. Before you start each episode, make sure that you and your fellow podcasters have a run-down of the information you want to cover on the show – and make sure that you (or a co-host) takes a leadership position to keep everyone on point.

  • A face for radio

People often joke around, saying that someone has a “face for radio” (i.e., they’re ugly), but sometimes I think that phrase is relevant when listening to someone. Although you might be looking at something on your computer, it’s not good to include anything visual, even if you do give your readers the link in a show note. If you do, make sure you describe what you’re seeing really, really well. Not everyone has the ability to click a link or type in a URL while listening, since people listen when driving, jogging, etc.

So, those are my biggest four podcast pet peeves – boring intro info, too many ads, lack of structure and relying on visuals during the show. What makes you groan most when you listen to a podcast? What are your favorite podcasts (other than your own)?

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