I love guest posts. Although I haven’t had much time for guest posting lately, I think it’s fun to reach new readers, especially when you blog in a related niche that isn’t exactly the same as the niche you’re in. New eyeballs are always a plus, and even if you don’t drive a ton of traffic back to your own site, you can make some cool contacts that could come in handy later. It nothing else, you’ve connected with another blogger, which is rarely a bad thing. Guest posting is a form of social networking in some respects.
I’m saying all this because I don’t want to sound like I’m completely poo-pooing guest posts. Sometimes, guest posts can be great!
Other times, not so much. All the blogging experts out there tell you to post, post, post on others’ blogs to promote your own blog, but sometimes, frankly, that’s a really stupid idea.
The Time Factor
I already mentioned that I haven’t done much guest posting myself lately due to lack of time. I’m currently in the pre-launch period for a large product I’ll be selling later this month, I’m running After Graduation completely solo, and I’m blogging here, for JobMonkey, and for Binge Gamer. I also have a few writing clients who order work regularly, and I occasionally like to have a life. So right now, guest posts aren’t in the stars. Heck, right now, having a life isn’t even really in the stars!
Don’t get bogged down thinking that you have no time – but if your own blog has to take a backseat because you’re doing so many guest posts, you aren’t prioritizing your hours correctly. After all, the point of guest posting is to drive traffic back to your own blog, right? If your own blog is empty, readers aren’t going to stick. Your personal blog and your personal products need to come first. Only use left-over time for guest posting.
The Topic Problem
Ok, let’s say that you do have enough time for guest posting. That’s great! Time to email all the awesome bloggers you know, right? No! *Whap* That was me whapping you on the back of the head. Whap is a technical term. Trust me; I’m a professional.
Anyway, right now is not a good time to guest post because you haven’t really thought through your subject matter. Guest posts should add tons of value to the blog posting your content, but at the same time, they should benefit you as a blogger. What are you promoting on your blog? That message needs to carry over with your guest posts. Continue Reading