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Chatter.com Pushes Private Social Networking to Super Bowl Audience


Chatter.com showcased two commercials last night during the Super Bowl … Commercials that left me confused and my husband asking “is this another Twitter?”


The commercials were tailored around the Black Eyed Peas halftime performance and didn’t showcase much of anything about the network. You got that it was some sort of social network (available as a mobile app), and that it seemed to be targeted to businesses, but that’s about it. Businessweek dittos my sentiment. “One of the many things the ad failed to do was determine who exactly Chatter was for. Was it for end users because if it was, I had no idea what Chatter was supposed to do after watching those ads. Heck I know what Chatter is and I didn’t get the message.

Upon visiting the Chatter.com site, you can see that it’s a private social network for businesses and you have to have a confirmed company email before joining a specific network.

And Salesforce seems to be dedicated to making this a pretty functional network. They recently acquired of Heroku (a cloud platform vendor), Etacts (a contact management platform), Dimdim (a collaboration platform), and Manymoon (a service that adds productivity and collaboration tools to Google Apps and LinkedIn)!

Articles have been saying since 2009 (when Salesforce revealed they were setting up Chatter) that competitor Yammer should be worried … Do you think they should be concerned and do you think Chatter is an effective tool for companies?

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