30 Days to a Better Blog: Write Effective Headings
Do you write posts with effective headings? I’m not talking about your post title. I’m talking about segmenting your post into different sections or paragraphs and labeling them for easy scanning by your reader. As an example, take a look at Alli’s A Beginners Guide to Twitter Basics – or – Chris Brogan’s How to Write Effective Blog Posts. See how they contain bolded headings that break up the content?
Headings are key for busy readers, who want to scan and quickly absorb as much as they can. If they see a headline that doesn’t apply to them, there’s a good chance they’re going to skip it! And if they scan a page without any headings, or ineffective headings, they may bounce out of the post altogether.
An effective heading will:
- Relate to your title. Headings can help you stay on topic!
- Summarize your content.Each heading should give the reader some indication as to the content that’s going to follow.
- Get a reader interested. You can use the same tips for writing an effective blog post titles to write your headings. Ask questions, write a list, or use humor. Just get your reader to read!
- Break up the page into easily digestible sections. You want your reader to quickly find the information they need before they get bored and leave.
- Be written in your voice. Dry headlines can signify dry content. Keep your headlines interesting and in the same style that you write the rest of your post.
How do you write your headings?
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