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One piece of advice? Do it live.

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When people who are starting out in podcasting ask me for one piece of advice, I don’t talk about equipment or applications, technology or social network marketing. I go for something that’s even simpler than that. Something that can not only get them started down one fruitful path of podcasting, but one that will continue to reward them outside of podcasting – no matter if it is their hobby, passion or profession.

Do it live.

By that I don’t mean go and set up a Ustream channel, and have everyone listening at the same time around the world (although that is an optional benefit), but gather everything you need around you, from a script and guests, to musical cues, audio stings, sponsor messages and the occasional special effect… I keep a kazoo next to my microphone, for no other reason than sometimes it can be funny to throw it into the mix of a chat show.

I’ll be the first to admit that if you’re starting on your podcasting journey it will add to the workload, but these are the formative days that are going to shape your brain, so start doing it the most productive way.

Yes, productive. You will always have the safety net of a post recording edit, but it’s far quicker to simply catch a stumble than it is to re-assemble twenty different readings like some demented wave-form of a jigsaw. That means less time in post-production, less time while recording (a thirty minute show will take… thirty minutes), and while you’ll initially need to spend more time in prep, that investment will pay off.

And long term you’ll find more benefits. Starting off with a more natural sounding show, you’ll also start to multi-task better, talking and reading at the same time, but you’ll also gain one of the most important things possible.

Confidence.

Initially you’ll just feel this behind the microphone of your own show, but as you spend more time podcasting, you’ll find that this is one of those acquired skills you can apply to many areas in your life. The obvious one is public speaking – you’ll need less of your brain to actually do the talking part, while the part normally juggling sound levels, jingles and other areas an now be spent focusing on the audience, thinking about other areas of the presentation, and making sure that you enjoy the talk!

One of the other areas that I found an improvement in was when I was being interviewed by other people. It was easier to try and keep the interview on the subject that I wanted to stay on, to get over my ideas, and to be able to think about the bigger picture while answering small details.

Finally, and one that now seems obvious, if you move on to other media, especially radio or video podcasting, you’ll find it much easier to feel comfortable and come over more relaxed – which is good as these areas are a lot more unforgiving of errors than pre-recorded audio.

To sum it up, I think that “going live” has a bundle of benefits that will become clear over time. That’s why it’s my big piece of advice to anyone who asks.

Is your Show Advertiser Ready?

Author:

Over the past 6 years of working in the new media space the one thing I get asked as great deal by content creators is the question “Is my show advertiser ready?” The answer to that question is really multi-part, and I want to take a few minutes and talk about how to make sure your show is advertiser ready. There are some tips in this video that will put you in the front of the pack when it comes to getting an ad deal with companies like mine, and other firms in the space that help new media creators make a living.

I base this commentary on having executed over 100 podcast advertising campaigns in the past 6 years, with 1000’s of podcasters on advertising buys. Having a show on the web today is a lot more then just strapping on a microphone or flipping a camera on. Yet the steps to set yourself up for success is not that difficult.

 

 

Why I Don’t Listen to Your Podcast

Author:

I’m not a big podcast person. Oh, I think they’re great for blogs to have and I’ve even done podcasts in the past. I just don’t listen to them often. Why? Well, I’m working much of the time and I don’t really like having any noise while I am. I listen to podcasts occasionally when traveling, but since I have no commute, it’s rare that I actually have car time that I need to fill.

Because my podcast time is limited, I only listen to the best of the best. If I listened to one bad episode, I probably won’t be back. It sounds harsh, but my time is limited and there are a lot of interesting podcasts out there.

So what makes me stop listening to yours?

  • Too much “intro” material

It’s okay to introduce yourself and talk a little about what you do, but if you spend tons of time talking about yourself rather than the topic at hand, I’m out. It just starts to get boring. Sure, your mom might be interested to hear about your day, but there’s a line you have to draw between personality and TMI. Make sure you stay relevant to the listener.

  • Too many ads

We all gotta pay the bills. I understand that, my friend, but do we really need a 10-minute commercial break? If you have to fill tons of time with ads, that might be an indication that you’re not charging enough for the slots. Increase your prices, have fewer ads, and stop driving your listeners away.

  • No structure

I’m not a fan of conversational podcasts that have absolutely no structure. I don’t think you need a rigid schedule to follow, but if you have no direction, there’s often a lot of boring crap that’s irrelevant to the listener. Before you start each episode, make sure that you and your fellow podcasters have a run-down of the information you want to cover on the show – and make sure that you (or a co-host) takes a leadership position to keep everyone on point.

  • A face for radio

People often joke around, saying that someone has a “face for radio” (i.e., they’re ugly), but sometimes I think that phrase is relevant when listening to someone. Although you might be looking at something on your computer, it’s not good to include anything visual, even if you do give your readers the link in a show note. If you do, make sure you describe what you’re seeing really, really well. Not everyone has the ability to click a link or type in a URL while listening, since people listen when driving, jogging, etc.

So, those are my biggest four podcast pet peeves – boring intro info, too many ads, lack of structure and relying on visuals during the show. What makes you groan most when you listen to a podcast? What are your favorite podcasts (other than your own)?

Expert Panel Critiques Podcasts at BlogWorld

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Did you ever ask people to rate or comment on your show and all you get in return is “Great job!”? I see that all the time and thought, wouldn’t it be nice to have someone like Simon Cowell to really tell you what is right or wrong with your show.

That is the idea behind the session “Critique a Podcast” at BlogWorld & New Media Expo. The best part – We can choose a group of four people that critique different areas of your show!

The Panel:

  • Steve Garfield – Steve has been videoblogging ever since videoblogging was a term. He has spoken about creating content to many panels and is also hosting the session: Video Podcasting 101.
  • Mignon Fogerty – Otherwise known as the “Grammar Girl”, Mignon created the Quick and Dirty Tips Network, which hosts multiple how-to shows including her own.
  • Rob Greenlee – Rob is a podcaster, but also has been working for Zune keeping the Zune media player up to date.
  • Mike Cioffi – Mike is the producer of the Adam Corolla podcast and the Digital Media Manager at Jimmy Kimmel Live. Mike also is a Podcaster at Low Budget FM.
  • MC: Jeffrey Powers – Jeffrey is a Podcaster and Videocaster in the Wisconsin area.

The Shows:

  • The iPad Show – a Weekly Podcast talking about the mobile device: iPad
  • Backroom Comics Podcast – The show talks comics. From a shop in Seattle, WA, the cast of 5 discuss what is going on in the comic book industry.
  • Beernauts – Are you a beerinado – then Beernauts might be for you. The cast of 3 checks out the latest beers out there.
  • Almost Friday Show – It’s a show about.. Geek. Well, being geek. A cast of 5 members talking everything from sci-fi and fantasy to tech reviews and news.

Can’t make it to BlogWorld? You can watch the discussion with a Virtual Ticket, and try this at home …

Here is a quick checklist to ask yourself about your show: 

  • How does your show sound?
  • How does your show look (for video)
  • Would you sit down and listen to (watch) your own show?
  • Is your intro too long (short)
  • Count the “UMMM” game (how many times you say Umm in the show)
  • Are you prepared for your show? 

    

Planning Your Podcast At Blog World Expo? We Just Made It Easy!

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Our new identity this year is to also be the trade show for not just the blogging world, but after our merger with the podcasting and video world of the New Media Expo in 2008, we want to include the podcasters as well.  palegroove_studios We have been trying to find ways to allow our podcasters that will be attending our event not to miss a beat and to be allowed to record their own podcasts on the show floor “live”.  We have accomplished that this year with the folks at Podcast Tuneup who are bringing some university students and with Kris Smith of Palegroove Studios. We are setting up 4 separate podcasting stations where you as a podcaster can set up a time to record your own session live from BlogWorld & New Media Expo in Las Vegas, Nevada.  You wont have to miss a beat and can do your own shows and get them up on your own site.

PCTU We are scheduling 30 minutes at a time and if you need more than 30 minutes just let us know so we can accommodate your schedule.  We will have staff and equipment ready for you to use beginning Friday morning when the show begins and ending on Saturday when the exhibit floor closes.  Set up your time to record live from the Exhibit Floor! You can sign up in the form provided, or you can contact Kris Smith at 646.657.8484, to schedule your time.  Kris is also available to handle you technical questions and any information you need to get your podcast recorded, uploaded and broadcast to your community!

If you want to tell all of your fans that you will be broadcasting live from BlogWorld & New Media Expo, now is your chance.  They can watch you conduct your show, participate as guests or how ever it makes sense for you!  It’s your show!

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