Want to instantly make every blog post you write pinable? Of course you do! According to PR Daily, Pinterest accounts for 3.6 percent of referral traffic, which makes it just about neck and neck with Twitter. So, the more your posts get pinned, the more traffic you’ll get to your site – and that’s a good thing all around, right? Yay, traffic!
It should come as no surprise that the best way to instantly make your blog posts more pinable is to focus on your images. But what if you don’t work in a visual niche like travel or food? Not to worry; you can still create images that will make your blog posts extremely pinable.
The following is an edited excerpt from The Ultimate Guide to Marketing Your Blog, Podcast, and Videos with Pinterest, an ebook you can download for FREE right here on the NMX blog. In this excerpt, we’ll talk about how to create great images for Pinterest that make sense for you blog, no matter what your niche.
Images for Visual Niches
Start by analyzing your niche. Do images work hand-in-hand with your content? We’re not talking about your personal practices. A lot of people get a little lazy when it comes to adding pictures to blog posts. But what’s the standard in your niche? Do people generally use a lot of pictures? In any basic how-to niche (food, crafts, etc.), this is often the case. That’s why those topics are so widely spread on Pinterest.
If pictures are a huge part of your niche, half the battle is already done. The other half is making sure that your own content is up to snuff. Simply put, you need a money shot.
In film terms, the money shot is the scene that often takes a disproportionate amount of time and money to shoot, but is essential to the success of the film. It’s that moment in a film where viewers feel like the price of the ticket was justified. Money shots are those big movie moments that you remember forever, like the scene where Luke Skywalker loses his hand in Star Wars or Leonardo DiCaprio shouts “I’m the King of the World” in Titanic.
You need to use pictures that serve as money shots for your blog posts or other digital content in order to gain traction on Pinterest. You want readers to need to share because they’re so enticing. It’s that shot of freshly baked rolls with melting butter when you post a bread recipe. It’s that adorable shot of your daughter covered in finger paints on your parenting blog. It’s that shot of your finished product when you post a tutorial. Stock photography certainly doesn’t give you a money shot (in most cases).
And not every picture you take yourself is a money shot, either. These pictures have to be special; they have to make you want to click through to see the amazing website they came from. In other words, these pictures have to be evangelists for your content.
When the Money Shot isn’t Easy
The concept of a “money shot” picture is pretty easy to implement on sites that are already inherently visual. But on other sites, this is not as easy. For example, if you blog about social media and write a list of the “Top Ten Tips for Using Twitter,” there’s nothing physical to photograph, other than maybe a screen shot of you using Twitter. And that’s not exactly a money shot. Or if you’re a virtual assistant and sell services instead of products, there’s nothing to really photograph other than yourself.
That doesn’t mean you can’t be successful on Pinterest. On the contrary, if you work in one of these niches, you can be super successful because others aren’t using the network. Less competition means more opportunity for you! Creating a “money shot” picture that’s eagerly pinned is easier than you might think.
Step-by-Step Image Creation
The first step is to find a picture that makes sense for your post. It can be one of those dreaded stock photography images, as long as you’re making sure to use Creative Commons pictures that allow users to alter the image. Fair use photography can be found at a number of sites, include SXC.hu, Flickr, and Wikipedia. Again, make sure you check the licensing of any photo you want to use to ensure you’re giving attribution properly and to ensure that the owner allows people to create derivative works.
The second step? Add some text. In most cases, your headline works just fine, but remember, the focus here is on the picture. So if your headline is too long, alter it. You want the text you use to convey information and entice readers, which is why you should use your blog post/podcast/video title—you should already be creating headlines that attract clicks.
If you’ve never really thought of the power of headlines before, here are some great resources:
In addition, Brian Clark at Copyblogger has an 11-part series called How to Write Magnetic Headlines that you should check out.
The third step is to make the text look professional (and readable) by adding a drop shadow, highlights, and if necessary using photo-editing software like Photoshop. Looks matter. I know your content might be great, but that alone won’t help you get shares and clicks on Pinterest. You need to present a pretty package.
Even if you don’t have a photo editing program, you can quickly and easily add text to pictures with PicFont.com.
Examples of Great Images for Pinterest
These images can take on lots of different looks. Here are a few pins to check out to get some ideas for your own pictures:
We also have used images like this here on the NMX/BlogWorld blog. Here are some examples:
There are some challenges with creating these images. Sometimes, if you have a theme where the homepage pulls images of different sizes, it can be difficult to create images with text that work across the board. We have that challenge right now, so it’s one of the things we’re thinking about with future redesigns of this blog. If you aren’t a designer, placing the text on an image can also be challenging so that it looks good.
What’s important is that you’re trying, and that you’re making as many posts as possible pinable on Pinterest. This isn’t just about Pinterest. If you don’t like or don’t care about this platform, that’s your prerogative. What it’s about is realizing that a more visual, interactive web is where we’re going as an industry. If you aren’t making an effort, if you’re just using stock images and logos, you’re going to get left in the dust.
Want even more awesome Pinterest advice? Get the entire ebook for FREE here: The Ultimate Guide to Marketing Your Blog, Podcast, and Videos with Pinterest
Recently, we confirmed that Aaron Hockley and Darlene Hildebrandt will be leading a photography workshop, “Photography for your Website: from Camera to the Web” at NMX 2014, and now we have even better news for photographers: this dynamic duo will also be leading a photo walk at NMX 2014.
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