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Peter Shankman

The BlogWorld Daily Wrap-up for Wednesday, June 6th


Attending live events is kind of like attending a reunion every year. Each time you go, you get to see the people you’ve met in the past. But you also get to meet new people. Then the next year, you get to see all of those people again and meet a few MORE new people. Your networks and friendships grow like a snowball. I love it. There’s nothing like meeting folks from the virtual world in person.

So if you can go to live events like BlogWorld, you should go. But sometimes you can’t go to the actual live event, and that’s why BlogWorld has me working on their Virtual Ticket program, which brings the entirety of the conference’s content and a bunch of bonus footage to people who can’t be there in person.

So here I am, live from New York. Not on Saturday night, though.

Today, my Virtual Ticket partner Lisa and I caught up with a lot of cool folks. We hung out with Syed Balkhi, Jonathan Fields (who is trying to distract me from writing this post right now), Derek Halpern, Pat Flynn, and a ton of other folks. Oh, and I forgot to tell the world that yesterday, Jason Van Orden gave me his salad totally out of the blue. Thanks, Jason. I owe you a salad.

Here, as promised, are two more interviews we recorded for the Virtual Ticket, which we’re giving to you for free because we’re just that cool:

First, I talked to Syed Balkhi about growing your traffic. And yeah, I know… everyone talks about that and we all secretly think it’s impossible to actually do, right? But Syed had some actual, practical tips. Check out the audio file below:

NOTE: Last time I saw Syed in LA, he was wearing a necklace that said “AWESOME” on it. He wasn’t wearing it this time, but claims to still actually BE awesome. You be the judge. The audio is below:

Second, I talked to Mur Lafferty about distributing your books via free podcasts. I’m actually in the process of doing this myself for my book The Bialy Pimps, so this was an interview with a nefarious ulterior motive. But you’ll dig it anyway:

The only thing I’ll add as a P.S. is that today I talked to Peter Shankman about how he uses ADHD as an entrepreneurial superpower. And he mentioned that when he gets wound up, he’ll sometimes drop and do pushups to burn off steam — even if he’s on a plane. So I told him to drop and give me 10 and Peter and I did pushups in the conference hallway. Yes, we got it on video for the Virtual Ticket attendees.

Oh, yeah. I should mention that you can still get the Virtual Ticket if you haven’t already, or you can add the Virtual Ticket to your live conference registration by emailing us or stopping by the registration booth.

I’ll drop another wrap-up (and more interviews) tomorrow. Stay tuned!

Blogging, Business, and Life Tips from Peter Shankman


Weren’t able to join us for this year’s BWELA? You missed a great opening keynote from Peter Shankman! Here are some of the highlights:

  • “The Internet…has become the world’s largest etch-a-sketch.”

We’re all trying new techniques and tools. The Internet is still relatively new in the grand scheme of things, so you have to keep testing things to see what works – and everyone is doing it.

  • “Everyone tells your to have a back up plan when you fail…Have a back up plan for when you succeed.”

Peter told a great story about creating a video that made fun of Ironman racers. He got a few hundred views after sending it to his friends, but imagine his surprise to find out the next day that it had been retweeted six thousand times and views were going through the roof. Turns out, Lance Armstrong happened upon it and tweeted it. Peter was unprepared – didn’t have any contact info or anything associated with the video, so he missed out on tons of traffic to his site. Be prepared for your successes!



  • “Bad writing will kill your business faster than cancer.”

Invest in time to learn to write properly. Learn the difference between there, they’re, and their. Don’t write in abbreviations (leet speak). Be professional. This is your business, and intelligent writing is important.

  • “Become top of mind…Say hi. Start the conversation.”

Peter gave a great suggestion: Go to Facebook and find ten people you haven’t spoken with in the past six months. Then, do one of two things: start a conversation or delete them as a friend. Staying on the top of someone’s mind is the best way to get new business. You want your name to come to mind when a friend is looking for a recommendation, and if you haven’t spoken with them in six months, that’s not going to happen.

  • “Do something so great that people want to promote it for you.”

You can tell someone how great you are until you’re blue in the face, but it means little unless others are talking about you too. Do something awesome and you won’t have to promote it. (Liz Strauss said the same thing in her session, so it must be true!)

  • “If you don’t have haters, you’re not doing enough to change the status quo.”

When you’re success, there will always be people who dislike you. That’s how you’re doing something right! You can’t spend too much time worrying about the haters, so do what you do best and follow your passion.

  • “You will never be on your deathbed saying I wish I would have worked more.”

I personally think that Peter’s best advice was to get out there and live life. We tend to forget that as bloggers and business owners, but at the end of your life it’s not just about being successful; it’s also about loving what you’re doing. So spend some time with your family, have fun with friends, and enjoy the little things!

This isn’t even the tip of the iceberg, so consider checking out the virtual ticket to access the entire keynote and all of BlogWorld’s other 2011 West sessions! Also awesome: Peter is offering two free months of the premium addition of HARO (Help a Reporter Out), which is awesome for getting media mentions! Just use the code 2moadv56737 and tell all your friends!

About the Speaker

Peter Shankman is a blogger, an author, and the founder of Help A Reporter Out, (HARO), which connects journalists on a deadline with sources who’s like to be quoted in the media. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City and you can find him blogging at http://shankman.com. He’s the author of (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010). Follow him on Twitter @petershankman.

1 Minute of Peter Shankman: The New Revolution is Not Social Media


Session: Opening Keynote
Speaker: Peter Shankman

At BlogWorld LA, Peter Shankman will be our opening keynote speaker, talking about the new revolution. It’s not social media … it’s customer service!

And why does he keep coming back to BlogWorld? “It’s an amazing event. You learn a lot. I even learn a lot.”

Hear what else Peter has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

Peter Shankman Confirmed as Opening Keynote for BWELA


We’re so pleased to announce Peter Shankman as our opening keynote for BlogWorld, Los Angeles.   Peter is a thrillseeker, athlete, entrepreneur and outspoken blogger and we just know he’ll get you all pumped up and enthused for the conference.

Here’s a little video teaser posted on Peter’s blog.

Guess who’s keynoting BlogWorld Expo in LA in November, 2011? This guy.

Also, if you enter the code PETER upon registering, you’ll receive 20% off any pricing package. Kind of a win-win situation. Go to our registration and pricing page to see all BlogWorld pass options.

You can find Peter on Twitter at @petershankman

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