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Super Session Spotlight: How to Convert Your Casual Readers into a Thriving Community of Raving Fans

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At NMX 2014, we’ll be presenting several Super Sessions, which are longer and more in-depth sessions to kick off our Blogging, Podcasting, Web TV, and Business Tracks every day. Today’s Super Session Spotlight is all about Pat Flynn, who will be presenting “How to Convert Your Casual Readers into a Thriving Community of Raving Fans” in the Blogging Track on Day One.

Pat Flynn In the world of blogging, few people work harder than Pat Flynn. I say this not to give him a pat on the back (haha, “pat” on the back – I crack myself up), though he definitely deserves it. I think it’s important to know that the backbone of his success is the hard work.

We’re proud to be welcoming Pat back to the NMX stage, this time to present the Super Session “How to Convert Your Casual Readers into a Thriving Community of Raving Fans.” Get your ticket to the show here if you haven’t already!

If you want a taste of what you can expect from Pat at NMX, look no farther than Smart Passive Income. Specifically, here are some of my favorite resources, pages, and posts from his site:

Something else I’d like to point you to is Pat’s most recent ebook, Let Go, which has over 200 five-star reviews on Amazon. (And for those of you without a Kindle, you can also purchase the book for your Nook or via Snippet (which allows you to view on your i-Devices).

Why are we bringing Pat to NMX for a Super Session? Three main reasons:

1. He walks the walk.

Pat doesn’t preach ideas he doesn’t use himself. He tests his theories, posts his results, and encourages you to do the same. He isn’t slinging BS or promising readers that they’ll “get rich quick” if only they purchase his new $97 report, which is filled with outdated advice that you can read anywhere. He tries new techniques constantly and even talks about his mistakes.

2. His tips work across all niches.

Often, I see marketing bloggers talking about ways to make money online that are only really relevant if you have a blog about ways to make money online. It’s a vicious cycle. But Pat is actually a niche blogger. Yes, he has Smart Passive Income, but what you may not know is that he got his start with a niche site about the LEED test in the architecture industry. He also has a security guard training site, a site for people who want to create clickable maps, and a food truck site.

3. He delivers.

Pat has spoken at NMX in the past and has also spoken at other conferences. His sessions are among the highest-rated wherever he goes. It isn’t just because he is charismatic. Pat also prepared like crazy for his session, putting dozens of hours of work into a single one-hour speaking gig, including research, content creation, practice, and more. He’s also super approachable, so if you have a question after his session, even if you don’t get a chance to ask at the mic, you can ask at a networking party or if you see him in the halls.

I hope to see you all at Pat’s Super Session, “How to Convert Your Casual Readers into a Thriving Community of Raving Fans” at NMX 2014. If you don’t already have a ticket, make sure to secure your seat here! And get there early – I suspect that Pat’s session will be standing room only, even if we give him the biggest room available! Oh and just in case you don’t make it to Pat’s Super Session? Don’t worry – he’s speaking in Podcasting Track too!

This Week Only: Download a FREE NMX 2013 Session Recording Package

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Over the past few weeks, we’ve announced several speakers who will be joining us on the stage at NMX 2014 in January. While we’re always excited to welcome new faces to the speaker roster, we’re also happy to have some familiar faces back again. To celebrate, we’re giving away a package of five session from some of the speakers who are making repeat appearances at NMX.

free session package

These sessions are completely free, and if you’re serious about creating better content and growing your community, this is an offer you definitely don’t want to miss! Simply head to our sign-up page to tell us where to send your free sessions.

Here’s what you’ll get as part of this package:

  • Insane Loyalty: How to Get People Fanatically Addicted to You by Dino Dogan (@dinodogan) from Triberr
  • How to Actually Grow a BIG Brand and Community with Just a Simple Blog by Patrice Yursik (@afrobella) from Afrobella
  • Proven Methods to Use Free in Your Business to Get More Traffic, More Subscribers and More Customer by Pat Flynn (@patflynn) from Smart Passive Income
  • Community Building Lessons from a Professional Twitter Party Host by Amy Lupold Bair (@resourcefulmom) from Resourceful Mommy
  • How to Market Your Podcast & Grow Your Audience by Cliff Ravenscraft (@GSPN) from Podcast Answer Man

Dino, Patrice, Pat, Amy, and Cliff will all be speaking again at NMX 2014, so if you like their recorded sessions, definitely pick up a ticket to our January show in Las Vegas to see them live and even meet them to ask questions in person.

As a special bonus, you can use the code JULY20 to receive 20% off any ticket to NMX 2014 right now!

So what are you waiting for? Pick up our free session package today and then register for NMX 2014 for the ultimate new media education and networking experience.

See you in Vegas!

25 Posts About Blogging that Will Change Your Life

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The title of this post might seem a bit dramatic, but I believe there are some truly life-altering posts out there about blogging. These aren’t how-to posts or resource lists, which are wonderful in their own right, but passionate posts from people who are big dreamers and incredible thinkers about the very art of blogging.

And yes, they have changed me. They have changed how I think about the world and how I run my own blogs and what I choose to say online. They’ve inspired me to do better. So today, I wanted to share these posts with you.

(Note: These posts are in alphabetical order by author’s last name, not in order of importance.)

1. The Insidious Perfidiousness of Doubts, Overcome by Leo Babauta (@zen_habits)

There isn’t a single one of us who has overcome the human condition of self doubt. Whether you’re a supremely confident person, a content Zen monk, a successful writer…it doesn’t matter. You have doubts about yourself.

The question is whether these doubts stop you from doing amazing things, from leading the life you want to lead.


2. Haven’t Had Time to Blog by Chris Brogan (@chrisbrogan)

We pick our paths. We decide what we make time to do. We choose our own adventures every single day. Each and every day, we have the chance to make choices.

3. Bonus Post, Also from Chris Brogan: This Post Isn’t Worth Your Time


4. Confessions of a Narcissistic Blogger by Joe Bunting (@joebunting)

I first got into writing because I felt this explosion of feeling, like I could release everything I was on the page and fill it with beautiful and terrible truths. Sometimes I get so excited about writing, my eyes fill with tears. It’s a great experience.

This is life experienced to its fullest. But then I look at my pageviews and my game face goes on. All I care about is the numbers. Immediately, my joy fizzles out like soda gone flat.


5. Is F.E.A.R. Holding You Back? by Brian Clark (@copyblogger)

F.E.A.R. is an illusion. Something we fabricate in our own minds and pretend is real. It’s a fairy tale we tell ourselves that keeps us from doing what we really want.

False evidence appearing real.

The common label for F.E.A.R is anxiety, a less fundamental emotion that arises purely from our own thoughts, not external reality. And 50 years of cognitive psychology research demonstrates that while we can’t always control how we feel, we do have the power to choose how we think and act.

6. Bonus Post, Also from Brian Clark: Do You Recognize These 10 Mental Blocks to Creative Thinking?


7. Managing a Blog Is Great. Managing the Blogger is Even Better. by Brandon Cox (@brandonacox)

Your blogging success isn’t about your next post. It’s about all of your posts. It isn’t about a great headline, a huge list, or sweet graphics. It’s about the total package. Whether your blog is personal, corporate, or one of those that’s supposed to make you a millionaire tomorrow, your blog is really all about you.


8. Want People to Listen? Get a Life. by Jonathan Fields (@jonathanfields)

Fact is, every word you say, write, sing or film and release into the world is judged against a backdrop of who you are, what you’ve said, done and achieved in the past…and what you HAVEN’T said, done and achieved. That’s why one of the first things most people do when they read an interesting post on a new blog is jump over to the “about” page to see who the writer is. They’re looking to frame the message. Because…

Context is as important as content.


9. The Most Important Conversation I’ve Had About My Business Ever by Pat Flynn (@PatFlynn)

How many times during the day are you actually working when you’re supposed to? Probably not as much as you should.

I wasn’t.

In fact, after literally keeping track of everything I did during a normal day, I noticed some rather disturbing issues, especially when it came to checking my emails, checking website stats, opening my Facebook account (personal, not the fan page), and reading the news.

Basically, I did a lot of non-work related things when I was supposed to be working. On the flip side, I was working (or thinking about work), when I probably shouldn’t have been.


10. The Wealthy Gardener by Seth Godin

Sure, people make money growing orchids. Some people probably get rich growing orchids. Not many though. And my guess is that the people who do make money gardening probably didn’t set out to do so.

11. Bonus Post, Also from Seth Godin: Do It Wrong, Relentlessly


12. What’s Next? It’s You by Mitch Joel (@mitchjoel)

It was bound to happen. We were heading for a place where “top ten” and “how to”-types of blog posts may become redundant or rudimentary. We’ve come to a place where those who were never going to stick it out with blogging for the long haul are busy on Twitter and Facebook, where they can share without the burden of having a passion for writing. So, in the end, maybe what’s new for blogging is a place where the real bloggers step in and create a new type of copy for the world to consume. A place where more and more creative thinkers get to tinker with words in new and interesting ways. It’s a place where you (and everyone else who wants to write and have a voice) gets to be free to try it out and see what kind of audience their words, images and even video connects with.


13. Passion over Perfection. Love over politics. The Story of Mrs. Mulvey. by Danielle LaPorte (@DanielleLaPorte)

And that was a moment. One of those world-stops-for-a-nanosecond-so-you-can-glimpse-the-future kinds of moments. And I realized that I could do it. I didn’t know what “it” was, but I knew that somehow my passion was going to count.


14. Have Faith in Yourself and Your Writing by Ali Luke (@aliventures)

Faith doesn’t mean you never give up. Faith means that when you’ve fallen down – again and again – you get up and carry on.

I can’t tell you that the writing path is an easy one. I can tell you that it’s worth travelling. And if you want to be a writer, if your life doesn’t feel complete without writing, then you already have the faith that you need.


15. It’s OK to Give a Crap by Ian Lurie (@portentint)

It’s OK. Take this opportunity to feel good about it. You’re in a shrinking population of People Who Actually Give A Crap About What They Do.

I, for one, am sick of people telling me I should delegate everything, find someone offshore to do SEO for me for $10 a day, take my own work ‘less seriously’, blah blah blah blah. Screw that. And you, if you’re one of those people.


16. Important by Anissa Mayhew (@AnissaMayhew)

If the worst thing that happens in your day is that someone sends you an ugly email, try waiting for a call from the doctor to give you results you’re pretty sure you don’t want to hear.

If you’re going to argue about who makes money and if they’re doing it right, you’ve never sat in front of your checkbook and wondered what you weren’t going to pay so that you can afford to give your child the treatments they need AND keep a roof over their head.

If you can talk about your mafia, feel slighted because you weren’t the center of attention, or fret about your PR connections, you’ve never had to sit and contemplate the moment when they cut into your child’s brain to see what the tumors are doing.


17. How to be Unforgettable by Jon Morrow (@JonMorrow)

If we’re being honest, I think maybe that’s one of the reasons many of us start blogging. There’s something immensely comforting about knowing your thoughts are out there for the whole world to read. You could kick the bucket tomorrow, but your words will live on, teaching, inspiring, and taking root in the minds of readers for generations to come.

Or at least that’s the idea.

What really happens, of course, is that you pour your heart and soul into a post, and no one seems to care. No comments, no links, no nothing. Come on over, friends, and check out my blog. We’re watching my ideas die in real time. Yuk, yuk, yuk.

And it’s disturbing.


18. Let Them Love You by Elizabeth Potts Weinstein (@ElizabethPW)

You refuse to share your gifts with the world, just because you are not perfect? Because you are human? Because you don’t have ever answer to every question even invented, because you have flaws, because you are still growing and learning yourself?

Stop wasting yourself on all that crap.


19. When it Feels Like Nobody is Reading Your Blog by Darren Rowse (@problogger)

As I would preach to the empty pews and as my word echoed around the room I found that I learned so much about the topic I was exploring and how to deliver it. I also learned a lot about preaching. New ideas would come, I’d try different ways of expressing it and slowly the final version of the sermon would begin to form – to the point that when I got up in the same room on Sunday to deliver the final version it would flow.


20. See The Rats For The Fleas by Joey Strawn (@joey_strawn)

It’s so easy to look at a situation, see something we are already afraid of and place the blame there. How much more often could we investigate further and find the little things being ignored are the real issue?

You complain that your blog isn’t getting the audience you want or that not enough people are subscribing to your amazing feed, but are you looking at the right things?


21. 106 Excuses That Prevent You From Ever Becoming Great by Tommy Walker (@tommyismyname)

Be honest. How often do you sabotage yourself?

On any given day, you have tasks you’d like to finish because you know they’d positively impact your business, and tasks you actually do.

You trick yourself into thinking that keeping up with industry news, and reading the latest “10 tips to ______” post is “working.”

You know better, but some part of you believes that simply reading the article will help you move forward.

22. Bonus Post, Also from Tommy Walker: Blogging and the Definition of “Insanity.”


I’ll humbly add to this list, two posts I’m extremely proud to have written, one here on the NMX blog and the other on my blog, Blog Zombies. I hope they have really affected my readers and changed them for the better:

23. Does Your Blog Just Tell People What They Want to Hear? A Honest Look at Social Success
24. Don’t Be a Scumbag (And Other Advice I Can’t Believe I Have To Tell You)

Where’s post #25? Well, I leave that one up to you. I hope you take a moment to leave a comment with a link to the best post you’ve ever written, a post that you hope has changed the lives of your readers.

If you’re having trouble thinking of a post that fits into this category, maybe it’s time to write one. Give me your best!

How to Make a Video Using Video Scribing

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Video scribing (or videoscribing or just plain “scribing”) is a pretty cool technique that I’m seeing more and more often online. With this technique, you draw using a screen capturing program or white board and speed it up to match an audio presentation. It requires a little artistic skill, but it’s a great option if you don’t like to be on camera.

It’s also a great option to use as a pattern interrupt. If all of your videos are just you talking to the camera, things can start to get a little boring. Doing a video that’s a little different in terms of format can spice things up.

I always thought that you had to be some kind of video genius to make a video scribing video, but our friend Pat Flynn from Smart Passive Income breaks down the process in the video tutorial below. It’s not easy, but it is manageable even for video newbies like me!

It you love Pat’s video tutorials as much as I do, make sure to pick up a ticket for NMX where he’ll be presenting Proven Methods to Use Free in Your Business to Get More Traffic, More Subscribers and More Customers. It’s a must see for all bloggers, podcasters, and video/web TV series producers!

Early bird pricing ends September 28th, so don’t delay! You can buy tickets here.

The 12 New Media Days of Christmas 2011: 5 Traffic Tips

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During the 12 New Media Days of Christmas, we’re counting down the days until 2012 comes by featuring some of the best blog posts of 2011 from awesome writers within the BlogWorld community! Skip to the end to read more posts in this holiday series and don’t forget to leave a comment if you’ve written a post about today’s topic!

When it comes to blogging, the numbers matter. Without traffic, you can’t build a brand. Without traffic, you can’t sell advertising. Without traffic, you can’t spread your message. Without traffic you can’t sell your products. Unfortunately, the “if you build it, they will come” model of blogging doesn’t really work. Great content is often buried in the bottomless void of the Internet, and even the best bloggers in the world occasionally write posts that are fantastic, but go relatively unnoticed. So the topic of traffic is relevant to all of us! Here are some awesome posts about this topic:

1. How to Drive Massive Traffic To Your Blog—With Less Effort by Amy Porterfield at AmyPorterfield.com

This is the last post in an entire series by Amy called “How to Create Bite-Sized Content Your Readers Will Devour and Share.” In this post, Amy talks about the need to find your own sweet spot when it comes to the effort you exert trying to get more traffic to your site. The answer is going to be different for each person, but the overall concept is that you don’t need to do everything. You just need to do what works for you. Writes Amy,

The good news is, you’re probably already doing a lot right. Really. You’re probably already doing at least 90% of what you need to do to hit your own sweet spot.

In fact, you might be doing too much.

Let’s look at what you HATE doing. Some people hate, hate, hate Twitter. If you hate Twitter, maybe you’re doing too much there—or maybe you’re wasting your time. Often, when we don’t love something, we don’t do it very well. The same goes for Facebook, your blog, and any other social media you do.

Amy created the 4-week video training program The Simple Social Media Formula: Social Media on Your Terms and is the co-author of Facebook Marketing All-In-One for Dummies. You can find her on Facebook and follow her on Twitter @amyporterfield.


 

2. Why Guru Strategies for Blog Growth DON’T WORK… and What Does! by Danny Iny at Firepole Marketing

This post from Danny covers everything you need to know about building your traffic, using the idea that you don’t need to use the “slow and steady” strategy, but you do need to do what’s right for your current level of success. That’s why what’s working for someone with a million hits a day probably won’t work for you. You need to get to that level first! From the post:

No, this isn’t a post about how you should be patient and take things slow and steady, because eventually you’ll win the race.

(As Sonia Simone said in a recent radio interview, “slow but steady works, but we’ve all had the experience of being beaten to the finish line by a jack rabbit with ADD!”)

The point of this post is that the fastest way to grow is by using the strategy that fits with your current stage of growth. The more appropriate your strategy is to your stage of growth, the faster you’ll outgrow it, and be ready for the next one!

You can find Danny on Twitter @DannyIny. He’s also the co-author of Engagement from Scratch! and founder of Bowl of Goals.


 

3. 49 promo ideas. simple, grand + the tried n’ true. by Danielle LaPorte at White Hot Truth

I love the ideas for promotion that Danielle offers in this post. Some of them are old standbys that everyone tells us to do to drive traffic. Others are pretty unique ideas that I haven’t heard anywhere else. All of them are fantastic! Go through the whole list or pick and choose what makes sense to you.  Whether you’re launching a new business or trying to build traffic to a site you already run, these are great ideas. Here are a few examples of the tips Danielle gives:

15. Don’t be shy about all the awards and accolades you’ve earned—create a special section on your site’s About page just for that.
16. Have ongoing giveaways on your site to engage customers, generate content, and build up subscriber base. e.g. “Answer Today’s Q&A and you’ll be entered to win the Awesome Gift of the Month.” Get cool people to donate the Awesome Gift (or Service) of the Month and they’ll help with the buzz.
17. Host a Story, Poetry or Photo contest that’s related to your industry. You could take the best submissions and turn them into an e-book, or you could partner with a print magazine and the winner would get published.

You can find Danielle on Twitter @daniellelaporte. She’s the creator of the Spark Kit and Your Big Beautiful Book Plan and has a number of free downloads available for readers.


 

4. Are You Taking Advantages of Recurring Posts? by Pat Flynn at Smart Passive Income

What are you “known for”? What do readers enjoy looking forward to reading on your site? Hopefully, every post your write keeps them coming back for more, but doing a recurring series makes a lot of sense. Traffic isn’t just about finding new eyeballs. It’s also about keeping current readers coming back to your site more often. In this post, Pat talks about how doing a recurring series can boost your traffic. He writes,

Are you giving your audience anything specific and regular to look forward to?In other words, is there some type of post that you publish consistently over and over again that becomes a true unique element to your brand?

Pat’s free ebook guide is available on his blog’s sidebar. You can also like Smart Passive Income on Facebook and follow Pat on Twitter @patflynn.


 

5. How to Improve Google Rankings for Your Older Posts in 4 Easy Steps by Ana Hoffman at Traffic Generation Cafe

Oh, Google. You are the bringer of traffic, but the bane of my existence. I couldn’t write a post about traffic and not include any links to information on boosting your search engine rankings. In this post, Ana writes about the step by step process to actually put your old post to good use. You’ve probably spent hundreds or even thousands of hours writing those old posts, so you deserve to get a little traffic from them! Just a few small changes can help make good (but old) content more visible on search engines. Writes Ana,

Blogging is never a “publish and forget it” sort of deal.You publish a post, you answer comments, you build links to it in hopes of ranking it high in search engines so that you can start getting organic traffic on autopilot.

Then comes the day of publishing a new post – for many of us, it’s the following day.

And what happens to the previous post? Previous 10, 20 posts? That’s right – who has the time?

If you make the time for your old content, you can see great results! After checking out this post, you can find Ana on Twitter @AnaTrafficCafe and add Ana to your Google+ circles. She’s the author of 7 Steps to Complete Search Engine Domination, which is available for free on her sidebar.


Other posts in the 12 New Media Days of Christmas series will be linked here as they go live:

12 Bloggers Monetizing
11 Emailers List Building
10 Google+ Users a-Sharing
9 Vloggers Recording
8 Links a-Baiting
7 Community Managers a-Managing
6 Publishers a-Publishing
5 Traffic Tips (this post)
4 New Media Case Studies
3 Must-Read New Media Interviews
2 Top New Media News Stories of 2011
And a Partridge in a Pear Tree

You can also check out the all the posts from 2010 and 2011 here, and don’t forget: If you wrote a post in 2011 about today’s topic (traffic), PLEASE leave the link in a comment below to share with the community!

Pat Flynn Speaks About “Being Everywhere”

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Session: How to Be Everywhere: Building a Profitable Brand by Thinking Outside the Blog
Speaker: Pat Flynn

Pat Flynn will be presenting at BlogWorld LA on how to be “Be Everywhere” – which means that as a blogger you have to consider your blog as the “home” for your brand – but your brand doesn’t just stick to one platform. Pat will show you how to expand your brand using free and inexpensive ways to reach out, expand your brand, become more of an authority, diversify your content, and become more than just a blogger.

Hear what else Pat has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

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