Why would I want to be a Mommy Blogger? I get this question a lot. Why would I want to share intimate details of my everyday life with the world? Very good question, which I will answer in a moment. First let’s look at the Mommy Blogger phenomenon.
Marketing to Mommy Bloggers appear to be a new phenomenon, however, Moms have had the purchasing power in the family for decades. Marketing to moms is not new at all. Here is an ad from the 1950s, which clearly depicts a Mom making her child very happy with the 7-Up. If only it were that easy!
Photo by James Vaughan
The difference now is that brands do not have to just market “at” Moms. The dialogue is now two-way. Moms are talking with brands about the products we use. Moms are influencing the next generation of products by telling brands what we need instead of brands telling us what we need.
According to the The BabyCenter 2010 Mom Social Influencer Report,
- 18% of moms who use social media account for 78% of the influence
- Motherhood is the #1 trigger for social media usage
- Social moms are most influential in their native environments
So, why would I want to be a Mommy Blogger? As The BabyCenter 2010 Mom Social Influencer Report has shown, the #1 reason women go online is motherhood. Being a first time Mom can be very lonely. We often leave office jobs where we have daily contact with other adults and are within days thrown into an environment where the only person to talk to is our baby. Women are social creatures by nature, therefore, women seek out others online more than men.
Like many Moms, I went online to find others at home like me. I started my blog to share with my family, the daily changes in my kid’s life. I found that writing about my passion for technology brought other Moms with a similar passion to my blog. I found my tribe and a replacement for the office camaraderie I missed when I decided to stay at home with my babies.
Whether you are a Mommy Blogger or a Mom who blogs, the majority of us share the intimate details of our lives and passions because we want to find our tribe and share our knowledge with that tribe. We seek out the daily companionship we left at the office. Being a Mom can be a very lonely job. Being a Mommy Blogger brings the world to your computer and you realize you not so alone after all.
Are you a Mommy Blogger? If so, why did you go online and blog?
Michele McGraw is a mom of 4 who blogs about technology, digital scrapbooking and fitness at Scraps of My Geek Life. She can be found socializing on Twitter, @ScrappinMichele.
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