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March Madness On Demand Mobile App Helps 47% Increase in Visits

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Turner Sports, CBS Sports and the NCAA announced that NCAA March Madness on Demand (MMOD) has delivered a 47% increase in total visits across the broadband and mobile products for the first three rounds of the NCAA Division I Men’s Basketball Championship.

In total, there were 26.7 million visits for the five days spanning the first three rounds of the tournament. Here are some interesting stats for the mobile app:

  • There are over 702,000 average daily users on MMOD.
  • MMOD was the #1 free app for both iPhone and iPad on Thursday, March 17 and Friday, March 18 in the App store.
  • 36% of all streams for MMOD on Saturday, March 19 and Sunday, March 20 were from the iPad and iPhone apps.
  • An average of 20.4 minutes per daily unique visitor was spent streaming MMOD on mobile apps Thursday, March 17 – Sunday, March 20.

Have you been following the tournament online? Learn more about how Mobile and Social are Changing the Game.

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