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Michael Stelzner

Three Must-Read New Media Interviews from 2011

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Interviews give you a unique view of a topic matter from a fresh perspective. I love reading interviews, interviewing other people, and being interviewed! Today, I wanted to share three links to top new media interviews from 2011 as part of the 12 New Media Days of Christmas series. Check them out and then add your own favorites with a comment below!

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools by Tamar Weinberg (@tamar)

This is a fantastic post that I’ve highlighted before, but it’s definitely worth linking again! Tamar compiled advice from 17 different professionals in the digital marketing world. Some of the people who share advice in this post include Jason Falls, David Armano, Chris Brogan, and Kristi Hines, so you know you’re getting some good tips and tricks in this post! I’m a fiend for new secrets on using the best tools in social media and content creation, so I’ve bookmarked this post and I still go back to it to get some fresh ideas from time to time. If you’re looking for some new blogs to follow, this is also a great place to find 17 of them!

Expert Interviews by Michael Stelzner (@Mike_Stelzner)

Okay, I’ll admit it – this isn’t actually a single post; it’s an entire category on the Social Media Examiner site. He does awesome interviews with top players in the new media industry where you’ll learn about everything from content creation to building relationships online. Some of the most recent interviews he’s posted are with Marcus Sheridan, Cliff Ravenscraft, Jesse Stay, John Jantsch, and Dennis Yu, but I encourage you to browse through the archives – there’s a lot of gold there! I’ve linked you to the category page, so you can also bookmark this link if you’re interested in Michael’s interviews, since the newest content will always show up right at the top.

Interview with Waylon Lewis of Elephant Journal by Chris Brogan (@ChrisBrogan)

I like this interview because they cover a lot of topics, including branding, how to market to your audience, moving from an offline publication to online, and driving traffic with social media. It’s interesting to get the behind-the-scene posts of what’s going on with Elephant Journal – even if you’re not into that site specifically, they’re doing some pretty innovative things and Waylon has some great ideas. These two powerhouses pack a lot of info into just a short interview, so get ready to take notes fast and furiously on this one!

Now it’s your turn – what were some of your favorite new media related interviews from 2011?

Here are the other posts from this series:

12 Bloggers Monetizing
11 Emailers List Building
10 Google+ Users a-Sharing
9 Vloggers Recording
8 Links a-Baiting
7 Community Managers a-Managing
6 Publishers a-Publishing
5 Traffic Tips
4 New Media Case Studies
3 Must-Read New Media Interviews (this post)
2 Top New Media News Stories of 2011
And a Partridge in a Pear Tree

Building Your New Media Empire

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This year, BlogWorld attendees heard from an esteemed panel of online empire builders – host Mitch Joel from Six Pixels of Separation, BlogHer CEO Lisa Stone, Michael Stelzner from Social Media Examiner, and CEO of Federated Media Publishing Deanna Brown. If you want to check out the entire keynote, definitely pick up a virtual ticket. Here were some of my favorite quotes from the panelists:

Deanna Brown

  • “I think it’s less about new empires and more about the fall of empires – the fall of old media.”
  • “The most successful bloggers in our network blog about what they love.”
  • “Avoid anything that puts you in a box.”

Michael Stelzner

  • “If you pick an area where you see a hole…you can build a massive following, and you can turn that into a business.”
  • “Figure out what your customers of prospects are interested in…and then give them what they want.”
  • “I say that I’m a publisher, I don’t say that I’m a blogger. I think that’s how we have to think about it.”

Lisa Stone

  • “Today’s empire of one has to have a diversified business model.”
  • “There is no contest that the most important thing you can do is deliver a fantastic story.”

Again, this is just a small sampling of the awesome empire-building advice these three panelists had to share! Check out the virtual ticket to see the entire presentation and get access to ALL of the sessions from BlogWorld LA 2011.

About the Speakers

Mitch Joel was recently named one of iMedia’s 25 Internet Marketing Leaders. He blogs at Six Pixels of Separation and is the president of Twist Media. You can find him on Twitter @mitchjoel.

Michael Stelzner is the founder and CEO of Social Media Examiner. Technorati and AdAge rank his site as one of the world’s Top 10 business blogs. You can find him on Twitter @Mike_Stelzner.

Lisa Stone is the co-founder and CEO of of BlogHer. Their content hub at BlogHer.com reaches more than 27 million women monthly. She’s on Twitter @lisastone.

Deanna Brown is the CEO of Federated Media Publishing and the co-founder of CondeNet, the digital division of publisher CondeNast. Find her on Twitter @deannabrown.

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