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38 Brilliant Bloggers Talk About Media Kits


Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Media Kits

One of the most important sections in NMX’s free ebook, The Ultimate Guide to Blog and Podcast Sponsorship, talks about the importance of having a media kit if you want to work with sponsors in any way. A media kit is a document (or set of documents) that talks about your blog, including audience demographics, traffic and other statistics, ad prices, testimonials, and contact information. It can also be handy for press if you’re ever interviewed. With a media kit, it’s much easier to be taken seriously as a member of the media. Today’s list of links gives you all the advice you need to make a media kit for your own blog!

Brilliant Blogger of the Week

Making a Blogger Media Kit by Katy Widrick

If you want a great overview of how to create a simple media kit for your blog, look no farther than this post from Katy Widrick. She goes over the elements you need in your media kit (and resume) so you can be prepared for any potential sponsor who comes a-knocking. You don’t need a long drawn-out document to give sponsors and press the information they need about your blog. Katy’s own media kit is here (pdf), and she followed up this post with a subsequent post highlighting some awesome media kits sent in by readers, so check that one out as well. You can connect with Katy on Twitter at @kwidrick.

Even More Brilliant Advice:

  1. 4 Must Have Items For Your Blogger Media Kit by Karen Moran (@MagnetSocial and  @Ad_Chickadee)
  2. 15 Things You Should Include in Your Media Kit by Sadie Lankford (@sadie_lankford)
  3. Advice to bloggers: Making a Media Kit by Liss (@frillyhills)
  4. Bigger, Better, Bolder: Build Your Media Kit by Taylor Davies
  5. Bloggers: What’s a Media Kit? by Erika Bragdon (@MusingsSAHM)
  6. Blogging 101: How to Write a Media Kit that Gets Noticed! by Jeannette Fender (@JManMillerBug)
  7. Blogging 101: Media Kits & One Sheets by Amy Bellgardt (@momspark)
  8. Build an Attractive Mom Blog Media Kit by Wendy Piersall (@emom)
  9. Business of Blogging: Building A Media Kit by Ashley
  10. Create A Media Kit to Attract Advertisers To Your Blog by Marko Saric (@markosaric)
  11. The Dirt on Blogging Media Kits by Sommer Poquette (@greenmom)
  12. Five Things To Include In Your Blog’s Media Kit by Anna Viele (@abdpbt)
  13. Know Your Numbers: Putting Together a Media Kit by Christina Gleason (@WELLinTHIShouse)
  14. How to Accept Ads on Your Blog: Create a Media Kit by Jennifer James
  15. How to Build a Media Kit for Your Blog by Randa Derkson (@bewitchinkitch)
  16. How to Create a Beauty Blog Media Kit by Jennifer Mathews (@mybeautybunny)
  17. How to Create a Knock Out Media Kit for Your Blog by Keiko Zoll (@KeikoZoll)
  18. How to Create a Media Kit for Your Blog by Barb Likos (@chaotic_barb)
  19. How to Create a Media Kit for Your Blog by Rebecca (@twobecomefour)
  20. How to Create a Media Kit for Your Blog by Naomi Ellis (@sevencherubs)
  21. How to Create a Media Kit for Your Blog by Stephanie McCratic (@evolvedmommy)
  22. How to Create a Media Kit Using PicMonkey by Cecily Kellogg (@Cecilyk)
  23. How to Create a Travel Blog Media Kit by Ethan Gelber (@thetravelword)
  24. How to Create the Ultimate Online Media Kit by Michael Hyatt (@michaelhyatt)
  25. How to Make a Media Kit for a Blog by Sally Whittle (@swhittle)
  26. How to Monetize Your Blog: Creating a Media Kit by Allison (@Alli_n_Son)
  27. How to Put Together a Media Kit for your Blog by Ursula Herrick (@ursulapr)
  28. How to Write a Media Kit by Lisa Stauber
  29. How to Write a Media Kit for Your Blog by Deborah Cruz (@TruthfulMommy)
  30. Media Kit for Blog: How to Create One for Yours by Alyssa Clarke
  31. Media Kits : How to Create and What to Put In Them by Colleen Shibley (@shibleysmiles)
  32. Tips for Creating a Media Kit for Your Blog by Amy Lynn Andrews
  33. Tips to Make your Media Kit Stand Out! by Lindsay Lee (@blackblondeone)
  34. Want To Monetize Your Blog? Create a Media Kit by Ana Flores (@laflowers)
  35. What is a Media Kit and How Do I Make One? by Amy Roberts (@raising_arrows and @hsblogging)
  36. Your Blog’s Media Kit by Melanie Nelson (@chilihead)

Did I miss your post or a post by someone you know about media kits? Unintentional! Help me out by leaving a comment below with the link.

Media Kit Examples

Usually, I just have the list of Brilliant Bloggers for you, but this week as a special bonus, I’ve also included some examples of media kits I’ve found from bloggers across various niches. As you can see, media kits vary greatly depending on the style of your blog, and you can offer them as PDFs, publish them as a page on your blog, or even upload them to slideshare.

Next Brilliant Blogger Topic: Adwords

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Creating a Media Kit Before BlogWorld Expo


Do you have a media kit for your blog? Before you head to BlogWorld Expo, you should create a media kit or be sure the one you have is updated. You will be meeting a lot of fellow bloggers, PR and companies who will visit your blog. They will want to know who you are and what your blog is about. You could just let them make some assumptions by reading a few posts and googling you, but it would be better if you had a media kit. This will give you the opportunity to showcase you and your blog.

Media Kit Definition

According to Google, a media kit is

… a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use.

Media Kit Contents

Your media kit should reflect your brand. If you are an artist, make it creative. If you are a photographer, use pictures. There are a few items that should be included in all media kits.

1. Your name. It sounds obvious, but be sure you include your full name.

2. Your top social networking sites. List the link so the social networking sites where you are the most active and include the number of followers.

3. Your blog name and URL. Include the URL and full name of all of your blogs.

4. Location. You do not have to give your complete address, but include the general area. For example, I live in the Washington DC metro area.

5. Personal accomplishments. List any awards you’ve received, positions you’ve held and anything else that you would like others to know that you have accomplished.

6. Pertinent experience. You do not need to include a full resume of your job history. Include any paid or volunteer experience you have that is part of your brand.

7. Statistics. I know, we all hate those pesky statistics, but they are part of the big picture. Don’t deny them, wear them proudly.

8. Contact information. What is the best way to contact you.

You can include all the information right on your website or have it available after they contact you.

Bonus Blog Tip

One last tip! Be sure your blog is ready. Prepare blog posts and schedule them to post while you are gone. I often create a “10 Most Popular Posts” list to post while I am at a conference. It is a good way to showcase some old posts when people who have met at BlogWorld Expo visit your blog. You could include this in your media kit also.

Media Kit Resources

Here are a few other resources to help you with your media kit:

  1. Writing Your Blog’s Media Kit – Another good list of items to include in your media kit along with an explanation of why you need one.
  2. Create a simple media kit with Microsoft Publisher – This gives you step by step instructions on creating a kit in Publisher, but also includes ideas on what to include along with a few hints and tips.
  3. Grow Your Blog: How to Create a Media Advertising Kit for Your Blog – This article includes links to some sample kits.
  4. Your Blog’s Media Kit – Answer both the what to include and the why you need a media kit for your blog.
  5. Create A Media Kit To Attract Advertisers To Your Blog – If you are creating your kit to attract advertisers to your blog, then be sure to read this article. Includes hints and tips that will help you attract advertisers.
  6. How PR Peeps and Mommy Bloggers can Work Together – An excellent article from Cathy of Web Savvy PR wrote an excellent article that gives both PR and bloggers insight into what the other side is looking for. This includes what PR is looking for in a media kit.
  7. Know Your Numbers: Putting Together a Media Kit – A session from the Type A Mom conference in September, 2010.

Do you have a media kit for your blog? What other items did I leave out of the media kit essentials?

Please include a link to your media kit if you have completed one.

– Photo from Microsoft Images

Michele McGraw is a mom of 4 who blogs about technology, digital scrapbooking and fitness at Scraps of My Geek Life. She can be found socializing on Twitter, @ScrappinMichele.

How to Create a Media Kit For Your Blog


If you’re in search of direct advertisers as part of the monetization strategy for your blog, having a professional media kit goes a long way to providing facts, statistics, and testimonials about your blog.

Your blog media kit is a vital sales tool with the goal of getting potential advertisers excited about the prospect of advertising on your blog!

How to Create a Media Kit:
Most media kits are documents that can be downloaded from a link on your advertising page (or you can have them request the kit via email). You can create your media kit in an image or document software and then save it to a PDF for best viewing. Your kit should be laid out in an easy to read manner with headings and sub-headings, charts, images, and correct grammar and spelling. Remember, this is your first impression to potential advertisers. You don’t want it to be your last!

Your media kit will need to contain vital information, including:

  • Blog Topic/Profile
  • Contact Information
  • Advertising Rates & Acceptable Forms of Payment
  • Advertising Placement (you can include a screenshot that defines the different ad zones)
  • Traffic Information (Unique Visitors, Pages Per Visit, RSS Subscribers, E-Newsletter Subscribers, Social Media Followers, etc)
  • Demographic/Audience Details
  • News, Press Releases, and any Key Sites/Print Campaigns that have featured your site
  • Testimonials

Do you have a media kit you’d like to share with our readers? Post a link in the comments below!

Nikki Katz is the Managing Editor for the BlogWorld Blog. Feel free to follow her Twitter @nikki_blogworld and @katzni

Image Source: SXC

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