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NMX Joins Food Network and Mashable for a Pinterest Hangout [Video]

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I’ve been running the NMX Pinterest account for about a year now, and have had a deep passion for this social network since the day I started using it. I even wrote a 100-page ebook about Pinterest, teaching you how to get started using this platform to market your content.

So, when I was invited by our friends at The Shorty Awards to take part in a Google+ Hangout all about Pinterest, I was more than excited to talk about the topic. I joined members of the social media team from Mashable and Food Network to chat about how we use this network: our mistakes, our successes, and our advice on how others can use Pinterest better.

Check out the archive of this Hangout if you missed it:

Pinterest is a topic we will continue to cover here at NMX as it keeps growing. In addition to our ebook, you can find latest blog posts about Pinterest here, and NMX University Premium members have access to Debba Haupert’s 2013 NMX session all about Pinterest, which you don’t want to miss if you’re interested in learning how to be more repinnable.

How To Follow Through on Your “How Can I Help You?”

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At Blogworld 2009, Social Media Marketing was still a concept in development. A few weeks later, Mashable declared that there were 15,740 “Social Media Experts” on Twitter – a number indicating that many people were claiming to be experts, and that few were. At Blogworld 2009 itself – the motto seemed to be “How can I help you?” The motto was touted by all of the big names as a means, I guess, of getting would-be social media enthusiasts into giving mode rather than receiving mode. The problem was – the phrase was too vague. “How can I help you?” became “let me show you how to retweet,” “here’s how you post a message on your friend’s wall,” and “follow me and I’ll follow you.” It’s no exaggeration – after Blogworld 2009, Twitter account’s bios all over the place started reading “how can I help you?” and no real concrete help was being given. So I propose an alternative: “What can I do for you?”

“What can I do for you” commits you to action. The word “do” implies that you’re willing to work with the person – not just tell them that about tools and very general concepts. It implies that you’re willing to sit with the person face-to-face, show them how to set up a Hootsuite account, and then show them what the best possible way to garner a following for their niche industry is. And then – show them how you maintain a schedule for that routine. It implies you’re willing to put some skin in the game.

Here are some things you can do to break the ice for yourself and really truly do something for someone:
Continue Reading

How To Follow Through on Your "How Can I Help You?"

Author:

At Blogworld 2009, Social Media Marketing was still a concept in development. A few weeks later, Mashable declared that there were 15,740 “Social Media Experts” on Twitter – a number indicating that many people were claiming to be experts, and that few were. At Blogworld 2009 itself – the motto seemed to be “How can I help you?” The motto was touted by all of the big names as a means, I guess, of getting would-be social media enthusiasts into giving mode rather than receiving mode. The problem was – the phrase was too vague. “How can I help you?” became “let me show you how to retweet,” “here’s how you post a message on your friend’s wall,” and “follow me and I’ll follow you.” It’s no exaggeration – after Blogworld 2009, Twitter account’s bios all over the place started reading “how can I help you?” and no real concrete help was being given. So I propose an alternative: “What can I do for you?”

“What can I do for you” commits you to action. The word “do” implies that you’re willing to work with the person – not just tell them that about tools and very general concepts. It implies that you’re willing to sit with the person face-to-face, show them how to set up a Hootsuite account, and then show them what the best possible way to garner a following for their niche industry is. And then – show them how you maintain a schedule for that routine. It implies you’re willing to put some skin in the game.

Here are some things you can do to break the ice for yourself and really truly do something for someone:
Continue Reading

What Is The Next Big Event?

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Do you have an event, conference or meeting, besides of course our event which I just talked about, that you want us to know about?   CES was a huge event in Las Vegas last week, and our very own Rick Calvert and Patti Hosking was in attendance along with the reported 150,000 other people all wanting to see what the next cool thing was in consumer electronics.  We at BlogWorld & New Media Expo love to attnd these types of events and we plan to make sure we have someone that can make it to help promote our show and to also report on what we see in the industry and trends and news.  The problem is, it is tough for us to keep track of all of the events in our industry.

Mashable, RWW, TechCrunch and others all have calendars of events and we tend to keep our eyes on those lists to make sure we see all of the events that are reported in those industries, but event they don’t have a handle on all of them.  What I want to know is what are your events?  Are yopu running something that we shoudl attend?  Do you have a conference, or a show, or a trade event in an industry that doesn’t necessarily fit into the tech world or maybe it is on the fringe of social media, or other places you think we should know?  What about in other countries, are you planning on having a show in your city and in your country not in the United States?

With the number of categories our convention and trade show covers, with real estate, business, sports, military service, technology, monetization, politics, etc, etc.  What events are not being publicized that we should attend?  Leave a comment and URL here if you have an event we should notice.  I am also going to start compiling a list of events that are brought to our attention as we want to help you promote your event as much as our own.  If we can make a hub for people to come and find events in the new media world, we would love to help.

I think the next big thing that we may be attending is Affiliate Summit West again in Las Vegas.  Many of our friends and track leaders and speakers all attend that event on affiliate marketing.  Will we be seeing you there?

Mashable Gets A Face Lift

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Today as I was going through some Twitter links that I open in tabs on Firefox, I came across a post that someone had sent me written on Mashable.  I immediately saw a difference in the way the blog looked and read and the overall scheme.  I thought I was reading it through a weird reader or something.  I normally read Mashable with Google Reader in my own time, and normally never actually make it to the site for a look at the real deal.  I immediately asked my Twitter community if I was on a fear and loathing type trip and Jennifer Van Grove and Shannon Paul were quick to end my anxiety.  In fact, it was revealed today Mashable’s new look. I wish I had taken a screen shot of it at the time I saw it because it was clean and devoid of advertising if I remember correctly and it looked very cool.  No I am not saying it doesn’t look cool now it was just clean sans ads.

We are implementing some early stages here of a new look and feel and we will be unfolding those shortly.  I am not sure of the application or whether there will be any significant changes other than certainly our UI and the simplicity of the blog to gear up for our new push for content.  Good job on the changes over at Mashable guys, I am jealous of the coolness factor!

UPDATE:  I knew I was going to forget something important, like the name of the company that did their redesign.  Here is their announcement.  Great job by the people over at nclud.

Technorati State of the Blogosphere 2008 Now Available Online

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BlogWorld attendees were first to see this data courtesy of Technorati’s CEO Richard Jalichandra who opened the 2008 BlogWorld & New Media Expo with the highlights of this report. Today Technorati has released part 1 of 4 of the complete report.  Three more segments will be released this week.

My biggest take away from this report?

More bloggers are able to make money from their efforts. As the medium builds in readership

Blogs are Profitable

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.

Bloggers are sophisticated in using self serve tools for search, display, and affiliate advertising, and are increasingly turning to ad and blog networks. Many bloggers without advertising may consider it when their blogs grow – the inability to set up advertising will not be a factor.

I think this is what Technorati means by the medium going mainstream. Obviously we agree here at BlogWorld.

One of the smartest social media experts I know Marshall Kirkpatrick doesn’t.

Erick Shonfeld at Techcrunch doesn’t believe the self reported earnings from bloggers:

The $6,000 a year I can believe. The $75,000 figure is harder to swallow, especially with only 100,000 visitors a month. But directionally there is no doubt that blogs are bringing in more cash.

I am not statistician but maybe serious bloggers who earn income are more likely to respond to the survey?

More thoughts at CNET, Mashable, VentureBeat, A VC,

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