Image Source: Ken Yeung
You likely know Mark Burnett as the Emmy-winning mastermind behind Survivor, but his list of credits is about a mile long. During BlogWorld 2010, Mark sat down with new media guru Brian Solis to talk about the convergence of media and the future of unscripted drama on the web.
“The need to be certain causes paralysis.” – Mark Burnett
Mark is known for taking risks. Now, reality television and elimination game shows are everywhere, but Survivor was really the first. Although taking risks is scary, during the keynote, Mark emphsized how important it is to your business, and really, to your life. It is a lesson that applies to bloggers just as it applies to television products. You cant never truly be certain that an idea will work. You have to just believe in it and do it.
In fact, Mark went as far as to call the need to be certain a form of procrastination. If you are always worried about getting something perfect, it will never be ready to launch. Perfection is something that will never happen on a blog. Do not procrastinate using the excuse that your site/post/product/whatever isn’t perfect yet. Make it good, and then launch!
Mark’s entire keynote wasn’t about risks, of course. I hope you got to see it live in person or streaming on Ustream at home. If not, check out Rob’s cartoon recap of the event or get your virtual ticket to BlogWorld to have access to all of the keynotes and sessions that happened/will happen this week.
Oh, an something super special that Mark brought along? Never-before-seen footage of his new project, Sarah Palin’s Alaska which will be on TLC! He actually demonstrated the power of social media by posting this video on a random person’s YouTube page and asking everyone to give it a tweet. Check out the video yourself right now: