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19 Brilliant Bloggers Talk About QR Codes


Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge link of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: QR Codes

This year at BlogWorld was the first time I really saw people at a conference really talking about QR codes. Of course, they’ve been around for much longer, but I think QR codes have really taken off in popularity. I don’t know tons about using QR codes effectively myself, so I was actually excited to research and read all of the posts related to this topic. Let’s jump right into the posts this week; here’s what some brilliant bloggers have to say about using QR codes:

Advice from Brilliant Bloggers:

QR Codes 101: Make Links to Your Website from Anywhere by Charles Hamilton

I wanted to include this link as the first on the Brilliant Blogger list because it is such a good, quick overview if you’ve never really used QR codes before or don’t understand how they code be relevant to you. While this is a very brief overview (especially as compared to some other posts linked below), there are TONS of links within the post that you can click to fin more information about QR codes. When you’re done reading the article, you can also follow Charles on Twitter @chcs.

QR Codes: Are Your Read for Paper-Based Hyperlinks? by Mark Sprague

I love this Search Engine Land post by Mark Sprague because it not only gives a really good overview of what a QR codes, but it also gives readers real-life examples of how companies around the world are successfully using QR codes. Mark also gives you lots of ideas on how you can use QR codes as well, so if you’re new to this concept this is a great place to start thinking about how you can use the codes for your business. Check out Mark on Twitter @CMarkSprague.

How Effective are QR Codes with Consumers? by Grant Iven

Okay, QR codes might be neat, but I want to know the same thing most businesses want to know – are they working? Companies like to talk a lot about ROI, and while it might be free to generate a QR code, if you’re going to print it everywhere, there’s a bit of investment involved. This post is a little case study showing what happened when one company used QR codes to promote their Facebook page. You can follow Grant on twitter after checking out this post @saywhat_com.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about QR codes? Unintentional! Help me out by leaving a comment below with the link!

Next Week’s Topic: Offensive Content

I’d love to include a link to your post next week – and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

BlogWorld NY 2011 Keynote: Mega LBS or Mega BS


Location has been hot on the minds of marketer and technologists. Some have even been so bold as to call the ability to know a person’s exact location the holy grail (not really – OK – maybe a piece of the grail). At BlogWorld NY 2011, Mike Schneider, Aaron Strout, Josh Karpf, Tom Aronson, and David Wolf sat down with attendees to talk about this new piece of personal marketing. Mike and Aaron, keynote moderator, started with fie rules for location-based marketing:

  1. Have an established presence. Even if you don’t yet use it, you want to claim your names and make sure you’re ready in case some of today’s minor players  become major players in the future.
  2. Reach out to influencers. You want to get on their radars.
  3. Create a great offer. A great offer from businesses has three components: 1) It’s awesome, 2) it’s easy to use, and 3) there’s a competitive aspect to it.
  4. Test, learn, and optimize.
  5. Make sure your company is ready on the operational level (the staff needs to be trained) and make sure people know – this should be a part of your marketing material.

Here are some of the best quotes from the keynote:

“We are closing the loop, finally.” – David Wolf

“Our core values as a company is not changing in this changing time. We just have to adapt.” – David Wolf

“We need to know now how to understand this before it becomes mass media.” – Josh Karpf

“For us, it’s much more about the engagement.” – Tom Aronson

About the Speakers

Mike Schneider (@SchneiderMike) is vice president, director digital incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. He is responsible for building products rooted in ROI that enable richer user experiences while defining “what’s next.” Recently named to Boston Business Journal’s “40 Under 40,” Mike has crafted owned and earned media strategies, built award-winning communities, segmentation strategies, content management, and customer relationship management solutions.

Aaron Strout (@AaronStrout) is the head of location based marketing at WCG, a global agency offering integrated creative, interactive, and marketing communications services to clients in healthcare, consumer products, and technology. In addition to his knowledge of the interactive and social media landscape, Aaron has more than 17 years of online marketing and advertising experience, with a strong backgroun in integrated and online marketing. Aaron is a founding member and former president of BIMA and a member and former board member of MITX. Aaron is also on the advisory board of the prestigious Social Media Club.

Josh Karpf (@jkarpf) is currently a member of the social media team at PepsiCo, where they are working to develop a conversational communications strategy across our brands that involves bringing the outside in, building transparency and connections with consumers.

Tom Aronson (@taronson) is the director of digital marketing for The Walk Disney Company’s Disney Parks.

David Wolf’s team is focused on delivering integrated Amex experiences within 3rd party applications.

Is There ROI In Location Based Marketing?


Justin McHood

If you are a business, is it time for you to start paying attention to location based marketing applications like Foursquare and Gowalla?

As adoption velocity of social applications appears to be increasing at an increasing rate, chances are that you will be hearing more about companies using applications like Foursquare in innovative ways to answer the basic marketing questions:

  • What makes people come to my store and buy something?
  • What makes them buy more when they are in my store?
  • What makes them come back and buy again once they have left?

And when developing a strategy around these basic marketing questions, it may make a lot of sense to start utilizing location based marketing services to your advantage.

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