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16 Brilliant Bloggers Talk About List Posts

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Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge link of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: List Posts

For some reason, most people are just hard-wired to be attracted to list posts. List posts have the potential to go viral faster than most other types of posts and they typically keep people interested longer since they are extremely easy to scan. This is a list post of sorts, but you can format them in a number of different ways. Some lists are “top” or “best” while others are comprehensive (like this one). There’s no doubt that list posts can be an asset to just about any blog – but there are downfalls as well. Let’s look at what some brilliant bloggers have to say about list posts.

Advice from Brilliant Bloggers:

What Every Blogger Should be Aware of Before Writing List Posts by Ritu

This is an older post, but it should be the first one you read, in my opinion. List posts can be great, but there are definite disadvantages as well, especially if that’s all you’re doing at your blog. I absolutely love the advice Ritu gives in this post at Geekpreneur. You can follow the blog on twitter @geekpreneur.

7 Ways To Write With Numbered Lists by Joanna Paterson

I love this post, because it talks not only about the benefits of writing list for readers, but also about the benefits it has for you as a blogger. Joanna also gives some great examples of list posts from around the web and discusses why bloggers so often use the number seven when writing lists. After checking out her post, you can follow Joanna on Twitter @joannapaterson.

3 Ideas for Moving Beyond List Posts: Creating an Experiential Blog by Tara Gentile

I love Tara’s guest post on Problogger because it gives some great ideas for bloggers who feel stuck in the list post cycle. List posts (and posts in general) don’t have to be boring! Take a moment to read Tara’s post, then follow her on Twitter @scoutiegirlblog.

Even More Brilliant Advice:

      Did I miss your post or a post by someone you know about list posts? Unintentional! Help me out by leaving a comment below with the link!

      Next Week’s Topic: Getting More RSS Subscribers

      I’d love to include a link to your post next week – and if you head to the Brilliant Blogger Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

      How “Best Of” Posts Can Help Your Blog

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      Right now, a lot of people are starting on year-end opinion pieces to talk about some of the best (worst) things going on in their industry. Some, like Mashable, look for community feedback to give awards to companies or products from 2010. Others are doing posts about their best posts over the past year. Still others are posting round-ups about the best post they’ve read from other blogs over the year.

      No matter which format you choose, creating some “best of 2010” posts can help increase your readership and build your brand. Let’s talk about how:

      Authority Building

      Someone who create a post talking about the best of something immediately position themselves as an authority on the subject. It says, “I’ve been following this industry extremely closely for at least a year.” It also tells the reader that you consider yourself to be expert enough on the topic that you can make judgment calls about what is “best” from 2010. Even if you open this to your readers for voting, you become an authority.

      Relationship Creation

      When you highlight others in your “best of” posts, you have an immediate link with them, allow you to create a relationship where their perhaps wasn’t in the past. You can email the person, DM them on Twitter, etc. to tell them that they’re on your “best of” list, or you can rely on your community to let them know if you have a big enough readership. Either way, people feel honored to be mentioned on others’ lists, so you could use this is the start of a strong relationship with other bloggers.

      Debate

      Ranking lists of any kind always cause a bit of a stir. The point of a “best of” list is to include the best, not to create a comprehensive list of everything that happened over the past year. Because some people, blogs, posts, events, etc. won’t be included, that opens things up for debate. Whenever you call something “best,” you’re giving a strong opinion, so be prepared for your readers to leave comments disagreeing with you!

      Navigation for New Readers

      “Best of” posts that link to your past content create awesome sneeze pages for new readers. It can be intimidating to start reading a blog, since you may feel like you’re swimming through the archives with no direction. A “best of” post gives new readers a place to start. “Ah, this is where I should start.”

      Google Juice

      People love to link to “best of” posts, promote these posts on social networking/bookmarking sites, and search for these posts via Google. If you create awesome content and are a little conscious of your keywords in the title and first paragraph, these posts can be awesome Google Juice. In other words, they can help increase your pagerank and boost your site’s search engine optimization. You shouldn’t write “best of” posts just to pull in search engine traffic, but it’s definitely awesome side effect.

      Have you created a year-end “best of” post yet? If so, link to it in the comments!

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