Looking for Something?
Posts Tagged for

linkbait

Revenge of the Nerds: Why Baiting Your Readers is a Bad Idea

Author:

Not Alyssa Bereznak. Obviously.

I’m not ashamed to say that I’m a bit of a nerd, and right now the nerds online are all flustered over a recent Gizmodo post where blogger Alyssa Bereznak wrote some pretty offensive things about a recent online dating experience. The basis of the story is this: she went out with a guy who she deemed to be way too nerdy for her and proceeded to write an entire post making fun of the guy, even though he didn’t really do anything wrong. The “moral” of her story was that you should research a person using Google before you go out together.

Gizmodo is a popular tech gadget blog, so as you can guess, most of their readers are a lot like Alyssa’s date. The vast majority of comments on the post and the comments I’ve seen on Twitter, Facebook, etc. are negative, and many are extremely negative. There are a lot of things I personally find offensive about her post, but what I (and many others) keep coming back to is this: Why is a post dumping on nerds be allowed on a major tech blog, where most of the readers fall into the nerd category?

Some have speculated that Alyssa’s post was purposely offensive to her readers in order to drive traffic. Maybe that is the case; I don’t know. If that’s what happened, who made that choice? Alyssa? Gizmodo? Again, I don’t know.

What I do know is that baiting your readers in this manner is a bad idea.

Sometimes linkbait works, and sometimes it doesn’t – but if you’re being purposely negative, you’re playing with fire. I fully believe that you should write posts that express your opinion, even if your readers aren’t going to agree. If that makes sense for your blog, do it. But it’s a fine line to walk, because if you’re expressing an opinion simply because you want to drive traffic, that choice is going to come back to bite you. Here’s why:

  • For some people, this will be the first time they hear of you or your blog.

Who hasn’t heard of Gizmodo? It’s a huge blog, right? Well, yes…but there are definitely people who have never heard of it. Maybe this is the first you’re hearing of it – and let me ask you, what is your impression of Gizmodo? Even if you’ve heard of Gizmodo before, this might be the first time you’re hearing of Alyssa. What is your impression of her? The point is, the first experience a new reader has with you is their only experience with you. Make sure it’s a good one – or at least one that represents you well.

  • Some of your regular readers won’t be back.

If you’re being completely honest on your blog and people don’t like you and what you have to say, that’s one thing. Let them go. It’s better to have 100 readers who really “get” you than 1000 readers who feel “meh” about you. However, if you’re writing bait posts, some of your regular readers are going to stop reading your site. You don’t always have to agree with members of your community, but at least respect them enough not to stomp in their faces by making fun of them. The nerds who Alyssa offended and who may very well have been some of Gizmodo’s biggest supporters might not be back – and that’s some pretty hefty revenge for any blog.

  • Traffic spikes are just that – spikes.

Let’s say you have a post that is super helpful and goes viral. You’re going to see a huge traffic spike, which is awesome. When things calm down again, some of those people are going to stick around to read more, and even though it might be a small percentage, that’s how you build a traffic kingdom, block by block. But what if you write a post that goes viral for a negative reason, like the Gizmodo post? When things calm down, what’s the likelihood that anyone will stick around to read more? So not only do you run the risk of losing regular readers, but you also won’t gain new ones for more than a day or two. Spikes are only spikes, not sustainable.

  • It’s ethically questionable.

There’s no law that says you can only write what you 100% believe. Frankly, though, the ethics behind doing something like that are questionable about best. It’s a personal choice, I guess, but I would have a hard time sleeping at night if my name was attached to a bunch of stuff I didn’t actually believe.

Overall, I think the Gizmodo post was a really bad idea. I’m not just saying that because I was personally offended by what she wrote. I’m saying that I think it simply didn’t make sense to be posted on a site where nerds are your fanbase. Was the post purposely meant to bait readers? I don’t know. Maybe. And if so, I think it was an even worse idea. There are a lot of really positive ways to get traffic that take the same amount of effort and have much better long-term results.

Have you read the Gizmodo post? Has it changed your impression of Gizmodo or the writer? Do you think there are any benefits to baiting readers with an offensive post?

Why is “Linkbait” Such a Dirty Word?

Author:

As bloggers, we’re supposed to be building traffic with good, useful content. Though it’s something we all strive for, we’re not supposed to publicly state how much we want to build traffic and back links. We don’t want anyone to know we want our posts to go viral. We would be scandalized if folks knew we secredtly hoped for a massive response from Digg or Stumble Upon. It’s all about the vibe, you know?

Why is this?

Seriously, why?

Hear me out…

As bloggers, we want to build up traffic, right? We want people to visit our blogs and we want to profit from them. Sure, we have good intentions too. We want to share what we know , build relationships and teach some useful skills, but if you think most bloggers aren’t in this for marketing or money making purposes, you’re in need of a reality check.

Bloggers want traffic. Lots of traffic.

So why is “linkbait” such a dirty word? Isn’t it our goal to have folks link to us? Don’t we want to write headlines that will draw in readers? If no one else will say it, I will. Yes, that is our goal. We want readers and we will do what we have to do to bring them to our blogs.

Why, then, do we talk about linkbait as if it’s something dirty as in “Oh, he’s just using obvious linkbait tactics.” Well, so what?

I’ll even go as far as to say often times linkbait posts are more interesting than the regular “evergreen”content.

Granted, linkbait traffic is shortlived, but there’s no denying people will drop by often and stick around if they know there’s a good read coming up. If the purpose of linkbait is to solicit traffic and links, isn’t everything we write a ‘bait?

What do you think? Why aren’t we supposed to admit to using linkbait?

Deb Ng is founder of the Freelance Writing Jobs blog network.

Why is "Linkbait" Such a Dirty Word?

Author:

As bloggers, we’re supposed to be building traffic with good, useful content. Though it’s something we all strive for, we’re not supposed to publicly state how much we want to build traffic and back links. We don’t want anyone to know we want our posts to go viral. We would be scandalized if folks knew we secredtly hoped for a massive response from Digg or Stumble Upon. It’s all about the vibe, you know?

Why is this?

Seriously, why?

Hear me out…

As bloggers, we want to build up traffic, right? We want people to visit our blogs and we want to profit from them. Sure, we have good intentions too. We want to share what we know , build relationships and teach some useful skills, but if you think most bloggers aren’t in this for marketing or money making purposes, you’re in need of a reality check.

Bloggers want traffic. Lots of traffic.

So why is “linkbait” such a dirty word? Isn’t it our goal to have folks link to us? Don’t we want to write headlines that will draw in readers? If no one else will say it, I will. Yes, that is our goal. We want readers and we will do what we have to do to bring them to our blogs.

Why, then, do we talk about linkbait as if it’s something dirty as in “Oh, he’s just using obvious linkbait tactics.” Well, so what?

I’ll even go as far as to say often times linkbait posts are more interesting than the regular “evergreen”content.

Granted, linkbait traffic is shortlived, but there’s no denying people will drop by often and stick around if they know there’s a good read coming up. If the purpose of linkbait is to solicit traffic and links, isn’t everything we write a ‘bait?

What do you think? Why aren’t we supposed to admit to using linkbait?

Deb Ng is founder of the Freelance Writing Jobs blog network.

Put a Little Thought into Your Link Exchange Requests

Author:

links-via-stockxchnge

I receive requests every day for link exchanges. Many newer bloggers especially feel a link exchange from a more established blog or blogger is a good way to get traffic and create buzz. Backlinks are always good, but people, can we put a little more thought into this?

Yesterday I received a link exchange request from someone who felt my blog would be perfect for his readers, and vice versa and we should have a link exchange. “Your blog is about watches? It’s a sales tool filled with affiliate links,” I told him. “I have a blog network geared towards freelance writers. How is that perfect?”

“Easy,” he responded. “Everyone needs to tell time.”

Know your audience

You know what annoys me so much about Viagra and a lot of other spam? I mean besides that it’s so spammy? It’s because I’m a woman. I don’t use Viagra. I don’t have male bodyparts to enlarge. I’m not into cheerleaders. I’m sure there’s a market for all of this, however, it doesn’t include me. What happened to knowing one’s audience?

This same logic applies to the folks seeking out link exchanges. Sure, everyone wants to be linked to by a major blog, but there has to be a relevance. Take some time, do a little research, and maybe you’ll find the right target for your requests.

Stop asking for links and write link-worthy content instead

I’m not huge into link exchanges, to be honest. Instead, I prefer to link to interesting content. Others must feel the same way because my blog has received link love from Mashable, ProBlogger and many others. Not because I asked, but because I wrote blog posts that made them take notice.

If you want backlinks, write backlink worthy content. Put some thought into what you’re writing instead of Googling someone else’s work. Don’t write linkbait, instead, write timeless, information-filled blog posts that folks will find useful in years to come.

Learn About NMX

NEW TWITTER HASHTAG: #NMX

Recent Comments

Categories

Archives