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Lynette Young and Lee Odden are Kicking Things Off at NMX 2014

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Five days from now, I hope you join me for what promises to be an amazing opening keynote at NMX 2014.

Actually, you’ll get two for the price of one with this keynote! We’re happy to be welcoming both Lynette Young and Lee Odd to the stage for two mini keynotes that we know will inspire you to create better content and build your business.

lynetteyoungpic002 Our opening keynote will start with Lynette Young presenting “The Myth of the “Overnight Success”: How to Build an Iceberg in 25 Years or Less.”

There is a myth in the online space about lucky people that become an “overnight success” out of nowhere. It’s bunk. Or more specifically, an iceberg.

However you look at it, it takes a lot more than showing up to the party to achieve success. Lynette Young has been a technology and marketing professional for 25 years, one of the earliest bloggers and podcasters, and now a huge Google+ fan. Find out how it took her so long to become an “overnight success” – including how to dig deep and find your own version of instant stardom.

Make sure to add Lynette’s keynote to your Sched schedule to let others know you’ll be in the audience.

lee odden Following Lynette, Lee Odden will take the stage to present “Blogs to Riches: 10 Lessons Learned from 10 Years of Blogging.”

In the process of writing 2,600 blog posts and over a million words over 10 years, Lee has learned numerous lessons about where blogging fits in a digital marketing and PR mix. For Lee and his boutique digital marketing agency, blogging has lead to a successful, growing business that includes a social network community of over 300,000, a book deal, mentions by WSJ, NY Times, The Economist, speaking engagements all over the world, consulting engagements with large companies and major brands like McKesson, Dell, HP, General Mills and LinkedIn as well as media partnerships with major marketing conferences.

In his keynote presentation at NMX, Lee will share key lessons that any business can use, on how he and a very small team have been able to leverage smart, creative and results focused blogging to earn huge returns on their efforts – from blogs to riches.

Lee’s keynote can be added to your Sched schedule as well by clicking here.

We’re pumped to see both of these keynotes and hope you are as well! If you don’t have your ticket to NMX 2014 yet, you can pick it up here.

Web TV Series Premiere at NMX Keynote: Inventing the Future

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The closing keynote at NMX is going to be amazingly unique. On January 8th, we’ll be giving the stage to Robert Tercek and his show, Inventing the Future. The show will premiere live at the conference and is going to be unlike anything the audience has ever seen. “Inventing the Future is not exactly a TV show,” Robert says. “Think of it more like an example of what comes next after TV. It’s a show that is designed, from the ground up, to incorporate social media, gaming, and live interactive features that will give the audience a meaningful way to participate. A little futuristic, maybe? Perfect. That’s what the show is all about.”

The program showcases the newest emerging trends in science, medicine, technology, media, and entertainment with topics ranging from the robot car to the future social network. And, it’s not just the first news show with its own live band, they invented a new musical form: live composition sound design. “We’re so honored that Inventing the Future has selected New Media Expo and BusinessNext Social for its premiere episode,” says NMX CEO Rick Calvert. “This a great example of what our conferences are all about: the marriage of new media content and digital commerce to create a rich, interactive, entertainment experience for audiences and marketers who want to reach a highly-engaged audience.”

Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough, entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television, and mobile networks. His expertise spans television, telecommunications, and software. In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire. Variety has named him one of the “Digital Dozen” most influential players in new media. The Industry Standard dubbed him a “TV Anarchist.”

To make this incredible keynote happen, Tercek will transport the entire set for Inventing the Future across country, from Chicago to Nevada. To be a part of this amazing experience, be sure to register for NMX today. We look forward to seeing you in January!

Chris Brogan’s Lessons About Blogging

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Yesterday’s BlogWorld & New Media Expo keynote, Chris Brogan, talked about lessons he’s learned as a blogger. If you missed the live stream, you can still catch this and other sessions with the BlogWorld Virtual Ticket. Here are some of the take-aways:

  • “Nobody has time.”

Blogging (and podcasting and web content creation) takes time. Stop writing “sorry I haven’t written” posts and instead just write. Chris mentioned that when he switched from posting every day to posting a few times a week, he saw a major drop in traffic. While you don’t necessarily need to post every day, stop complaining that you have “no time.” No one has time; we’re all busy. If you want to be successful, you have to do a lot of work.

  • If you want your blog to be a business, think about what kind of print magazine it would be.

Successful magazines don’t talk about everything. They also aren’t super niche-y. If you want to make money with you blog, think about your own content in this way too. Very few people are successful when they don’t have a niche, and if your niche is too small, you won’t be able to find enough readers. Think about how your blog can find this happy medium.

  • “Pride does not replace hard work…If you believe your praise, you become that jerkhead.”

We all know that person – the one whose head starts grow as they find success online. Whatever you do online, there will be people who vocally love what you do, as well as people who vocally hate what you do. The truth is somewhere in the middle, and it’s best to always remember that.

  • “The hard work isn’t writing the blog. The hard work is getting out there and connecting with people…That’s the trick of it all. Connect with people and talk about their stuff.”

Too many bloggers, especially when starting out, work too hard at promoting their own stuff and forget to promote what other people are doing instead. When you take notice of others, remember their names, and actually take an interest in whatever they are doing. When you don’t ask people for things, they actually want to do stuff for you. So be a giver, rather than a taker. Build those relationships and always think about how you can help the other person, rather than the reverse.

  • Be yourself online.

As Chris put it, if he can be successful online being himself, anyone can. You have to be brave sometimes, but it’s worth it. If you have a few haters, that’s okay, because it’s better to get an emotional reaction than for people to feel “meh” about you.

BlogWorld Keynotes Announced: It’s Looking Good!

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Penn Jillette will be participating in the closing talk show at Blogworld.

Who are the BlogWorld keynoters this year? When are they happening and what will everyone be talking about? How will we ever top the rousing success of last year’s closing keynote talk show?

Relax. The answers to these questions and more are about to be revealed.

  • As previously announced, our opening keynote is the unMarketer himself, Scott Stratten.  Scott’s opening the ‘Expo with his talk “Stand Up, Stand Out, Stand Together” where he’ll discusses blogging with passion and emotion, while not necessarily sticking to the rules regarding posting content. Scott’s keynote will take place on Thursday, October 14 at 8:30 a.m. I know it’s early and you’re in Vegas and all, but you’ll want to get out of bed for this one.
  • On Thursday afternoon at 2:45, drop by and spend time with “Engage” author, Brian Solis.
  • Our closing keynote for Thursday will feature founding member of the pioneering 360 Digital Influence team at Ogilvy and the bestselling author of “Personality Not Included,” Rohit Bhargava interviewiing LIVEstrong CEO, Doug Ulman. Stop by the keynote room on Thursday at 5:15 to sit in.
  • On 5:30 Friday, our keynote features a discussion of the future of web videos. In what promises to be a killer panel, CEO of Revision 3,  Jim Louderback and Funny or Die‘s Dick Glover, will chat with Moderator Susan Bratton of Personal Life Media.
  • You’re in for a treat Saturday as members of the Third Tribe open the day with “7 Harsh Realities of Blogging.” ProBlogger Darren Rowse, and CopBlogger‘s Brian Clark and Sonia Simone discuss the pitfalls of making money with your blog and  how to do it right. Join us Saturday morning at 9:30 a.m. for your reality check.
  • We set the bar high last year with our closing keynote talk show, and this year we’re raising that bar. Our host for the event is Rob Barnett, Founder and CEO of MyDamnChannel. It will be a packed house as Rob interviews Adam Carolla, host of the Adam Carolla Show (among others!), the talkative half of the comedy/magic team of Penn & Teller, Penn Jillette, “The Mirror Test” author and former Kodak CMO, Jeff Hayzlett, and web TV host, Cali Lewis. The show begins at 5:00, but get here early, you’ll want to land a seat for this one. I can’t promise that we’ll be passing around a bottle of wine this year, but I can guarantee a good time will be had by all.

Tickets are still available for BlogWorld ’10. If our published schedule hasn’t already convinced you to attend, hopefully our keynotes will seal the deal!

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