Your blog isn’t as important as you think.
Justin McHood
I know, I know — there are plenty of people speaking at BlogWorld about how to develop the best blog in the world. You know, one that is engaging, interactive, informative and possibly even (do I dare say it?) profitable.
But unless you are going to have a blog about bacon, starting a blog about something that could potentially lead to profits (either online or offline) just seems like a lot of work to me.
So if you are going to start a blog about mortgages (or anything else), get ready to turn it into a labor of love.
Spend your free time learning CSS, obsessing over what kinds of calls-to-action you could possibly have to get more of your readers to join your subscription list and spend so much time thinking about your blog that you actually run the risk of becoming addicted to improving your blog.
Or…
Take a short cut.
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