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Jordan Cooper talks about Using Humor in Your Content


Using humor in your content creation efforts can help set you apart from the crowd. But being funny isn’t easy. And, it’s not something that everyone is comfortable trying.

In this exclusive NMX video interview with Jordan Cooper of Blenderhead Media, Jordan talks about how humor affects sharing, the dangers of being funny, creating a core group of fans, and his top tips for using comedy.

Want to learn more about creating content that will resonate with people? Come join us at NMX in Las Vegas to learn from the pros!

2 Minutes with Jordan Cooper: Humor Makes You Stand Out


Session: Blogging With Humor
Speaker: Jordan Cooper

At BlogWorld LA, Jordan Cooper is hosting a two-hour session where he will introduce comedy writing exercises and teach you humor to help your blog stand out.

As for why he keeps coming back to BlogWorld, he says it’s one of the only conferences where there are so many different industries – it’s not just blogging.

Hear what else Jordan has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

How to be a Funny Blogger…Even if You aren’t Funny


“Everyone is funny. Trust me.”

Against my better judgment, I actually do trust Jordan Cooper. I was lucky enough to meet him at BlogWorld 2010 and was stoked to see him on the speaker list for our inaugural BlogWorld New York. His session on how to write funny blog post was one of the first at the conference; here are the main points he covered:

  • You don’t have to be hilarious to be a funny blogger. People expect stand-ups to be funny, so they have to be REALLY good. If no one expects you to be funny, it’s just an added little bonus if there’s a little humor.
  • Humor works so well online because sharing a joke is as rewarding as coming up with the joke yourself. Think about what you share online – I bet many of the links are humor-based.
  • There are two parts to a joke: surprise and context. You want to catch your readers off guard with the punch line, but they have to have working knowledge of the subject matter or they won’t understand why it’s funny.
  • Start by brainstorming all the things that are stereotypically part of your topic. Then spiral out from there – what else is related to those topics? How can you make a comparison?
  • “No matter what you do someone will be offended. If no one’s offended, it’s not funny.” (best quote of the sessions, in my opinion)
  • Every joke has a target (the person or thing you’re making fun of). Don’t make the target a sympathetic character or you’ll look like a jerk. The person has to be “above” the audience.
  • If you want to make a joke about the audience, make it self-deprecating. You’re the one who is the fish out of water, who doesn’t understand.
  • You only have to be a 20% comedian to be successful. There will be lots of people out there who don’t like you, but the 20% of people who do will be crazy fans, buying anything you do and promoting any post you write. If 100% of the people like you, you’re too generic – they won’t hate you, but they won’t like you enough to pass on your stuff or buy something from you.

I realize that a post about a session I took on humor should probably be funny. Better luck next time, I guess. (I’m pretty sure this has more to do with the student than the teacher, by the way. Man, I suck as a testimonial.)

Thanks, Jordan, for a great BlogWorld session. Readers, you can follow Jordan on Twitter @notaproblog, or check out his site at www.notaproblog.com.

Want to Make More Money as a Blogger? Step One: Stop Blogging.


One of the presentations that I made a point to attend while at BlogWorld Expo 2010 was “Treating Your Blog Like a Business” with David Risley, Lisa Morosky, and Nathan Hangen (and moderated by Jordan Cooper). This topic is especially important in my opinion and where a lot of bloggers seem to fall short. You can blog and blog and blog until your fingers are bloody little stubs and not see a dime from it. If your business model is “blog as much as possible,” you’re not going to be able to afford groceries. Why? Because you’re running a blog, not a business.

“You can’t feed yourself on comments and retweets.” – Nathan Hangen

As these four made abundantly clear at their panel, step one of making more money from you blog is to stop blogging.

Ok, so I’m not suggesting that you never write another post – I don’t think that’s what they meant. However, have you ever noticed that the most successful bloggers don’t post more than once or twice a week? Sure, some have built empires on frequent updating, but I think it’s been more than proven that you don’t need to blog your butt off to have an audience. It’s about quality over quantity.

You need to get away from blogging as a business model and instead think of your blog as just a part of the package. If you blog, you can build a community, but if you have no call to action, does it really matter? Not if you’re trying to pay your rent this way.

So what’s your call to action?

  • Support my sponsors
  • Buy my product
  • Join my private membership community
  • Buy stuff through my affiliate links
  • Sign up for my mailing list

Or maybe a combination of the above…or something else entirely. The point is this: if your blog is just a blog, not a marketing tool, I’m not sure how you expect to make money. Great, free content is just the first step to making this a viable business. There’s nothing wrong with blogging for the love of writing, blogging to get your ideas heard, etc…but if you want to make money with your blog, realize there’s a lot you need to do beyond writing great posts to make that possible.

Thanks to Jordan, Nathan, Lisa, and David for a great BlogWorld session!

A Complete Suck-Up’s Guide To Conference Networking


Conferences offer one the best environments for industry leaders to get together, teach aspiring professionals and collaborate with intelligent minds from around the world. Between the official panel sessions, break room debates and after-hours discussions, there’s no lack of quality learning opportunities bundled into the price of the conference pass.

But that’s not the real reason why you’re attending. You’re there to meet people. Important people. You don’t even plan on sitting in on most of the talks. Why waste your time learning a thing or two in a boring session when there are are dozens of “influencers” just outside the door waiting for you to flood them with your awesomeness?

You’re the conference suck-up.

To you, networking is the be-all end-all of attending conferences. Learning, listening, participating, collaborating… those are activities for the feeble minded. You already know everything about everything, right? Now’s the time to let everyone know this with brute force. Business cards in hand, you fling them any chance you get – especially towards those higher up on the perceived ladder. Of course, why even waste them at all on people who can’t help you get ahead one bit?

Your conference success depends solely on how many A-listers you can get noticed by. The amount of intrusion you can muster into their discussions. The ability to mention your “it’s like a mix between a photo-blog, social network and bird watching” project as many times as physically possible in a 90 second conversation.

This is a war of attrition. Take no prisoners. All superficial glory. Do you think all the industry superstars you look up to reached their status simply based on talent? Nonsense. You know better. It’s not about bringing value to the table. It’s all about sucking up.

As a blogger, BlogWorld Expo is the holy grail of networking events. Tons of A-listers. Tons of attendees. While you may be the jedi master of fake handshakes locally, realize you’ll be heading to Las Vegas to compete against the very best suckuptologists in the world. Be prepared for cut-throat tactics. Be prepared for casualties. It most definitely will be a dog-eat-dog environment.

What can you do to gain an extra edge on all the other slobber-overdosed networking fiends?

1. Buy the booze.

Not even the straightest edged blogstars can turn down free drinks. It’s as natural to them as cloaked affiliate links. Go with top shelf, though. Remember, their time is money. After downing six Johnnie Walker’s, it’s the perfect opportunity to discuss a joint venture deal. C’mon, you actually think they’d even consider your awful project when they’re sober?

Make sure you shove a dozen business cards in their pocket because there’s no chance in hell they’ll even remember you otherwise the next day. Sure, you may not get much out of it, but at least these rockstars will never forget the name of who got them totally hung over the morning of their important keynote.

2. Don’t just follow. Stalk.

Anyone can exchange fake pleasantries after a conference session. That’s what your competition will likely do. Instead of being part of the suck-up swarm that surrounds speakers after their talks, get guerrilla on their butts. Using your mobile phone, set up a command center to keep tabs on all the important influencers. Twitter, Foursquare, the whole nine yards. If they’re not on your list, consider everyone else as collateral damage.

Show up at breakfast. Show up at dinner. Show up at their hotel room. Call ahead and find out if their hotel stocks translucent shower curtains. It’s a perfect hiding spot to catch them alone. Once you do, shove their best selling book in their chest, mutter something incoherent and pass out. Seeing your half-naked body on their hotel room floor, the rockstar will almost be forced to help you at that point. Either they do or risk 500 other bloggers writing disparaging posts about their “inappropriate business dealings”.

3. Swag it up.

Nothing says you’re the real deal more than useless swag. That’s the secret key to a successful personal brand. T-shirts, stickers, caps, key chains, coffee mugs, mouse pads, candlesticks, arrowheads, car mufflers, tiger leashes and water towers. If you can make it on Vistaprint or CafePress, go for it. Spare no expense.

Nevermind the fact you just started a blog yesterday on Tumblr to share your pointless diatribes about the latest American Idol episode – the only way to make it is to fake it, baby! Bring enough swag to give to every human being within a 50 mile radius. Those A-list superstars would have to be blind not to notice you every step they take that weekend. Scream out your blog’s tagline “I’m going to bloggywood!” every chance you get just for good measure.

4. Photographs and autographs.

There’s no way better to pad a blogstar’s already enormous ego than to request an autograph. Of course, you don’t even have their best-selling book for them to sign since you’ve never actually read it in the first place. Having the least bit on knowledge about the A-lister’s work shouldn’t stop you from needlessly trying to leverage their influence.

Forget the digital camera, though. Bring a Polaroid so you can have them sign a photo on the spot. This way you can bring proof of your awesome sauce back home with you. Do you really care if your brother’s first reaction is “who’s this overweight slob standing next to you?” Remember, for extra bonus face time with the rockstar after taking the photo, make sure you stand near him/her awkwardly for the next 35 minutes without saying a word.

5. Ask lots of questions.

This one separates the true networking ninjas from the vomit-inducing wannabes. To prepare, map out your conference session schedule so you can be present at the end of as many talks as possible. Everyone knows that most speakers only have gas for about 45 minutes until they resort to filling time with Q&A. It’s a perfect opportunity to interject yourself as the center of attention.

Q&A is your time to shine. Raise your hand immediately. Run to the microphone. Spend the first full minute proclaiming how awesome the speaker is. In the next two minutes, ramble on about who you are and where you blog. For the following five minutes, share all your insipid thoughts on why you’re even asking the question in the first place. Forget said question. Now that you’ve completely wasted all the time for anyone else, there’s no person the rockstar will remember other than you!

Jordan Cooper is a 14-year professional stand-up comedian who showcases his sarcastic humor with videos and written rants about blogging, social media & marketing at Not A Pro Blog. Follow his hilarious daily antics on Twitter @NotAProBlog.

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