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The Need for Speed–How to 118 Pitch Your Blog

Author:

… by Jeffrey W. Hayzlett, Best-Selling Author, Change Agent and Sometime Cowboy

Now more than ever, technology makes everything move faster and increases the need for speed and immediate relevance in pitching. At BlogWorld East, where bloggers will unite, how will you be the treasured story in a book of empty words?

The answer—the 118 Pitch. It’s a concept—a SKILL–I promote in my book, “The Mirror Test”. The 118 pitch is the 21st century version of what some people still call the elevator pitch, an out-of-date name for the worthy idea of selling–yourself, a concept, your business, your blog—in the span of an elevator ride. It comes from the 118 seconds you actually have to pitch: 8 seconds to hook me (the average attention span of an adult) and up to 110 seconds (the average elevator ride in New York) to drive it home – less than two minutes with only seconds to spare.

Before you arrive at BlogWorld, take few minutes to get your 118 ready. Spend some time thinking though it.

Key points to keep in mind:

• Clearly identify who you are to your “listener”.
• Concisely tell them about your unique value proposition.
• Sell it! (Why should anyone follow your blog??)

Now create your 118 pitch. Think about what would catch YOUR attention. Craft phrases so that they stir interest. Your 118 pitch will more likely be remembered when the listener returns home after the conference.

Here’s a great example and winner of The 118 Contest we did last year.

For more inspiration writing your 118 pitch, visit our website at 118pitch.com.

Now, practice it in front of the mirror, your dog, your next door neighbor. Say it with confidence. If you don’t believe it, who will!

You’re ready, let’s do it. Get out there and deliver your blog’s 118 pitch to everyone you meet at BlogWorld!

JEFFREY W. HAYZLETT is an award-winning executive who received great notoriety during his tenure at Eastman Kodak Company, where he served as Chief Marketing Officer (CMO) and Vice President. Since leaving Kodak, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures that blend his leadership perspectives, insights into professional development, mass marketing prowess and affinity for Social Media. He is a well-traveled public speaker, the author of the bestselling book, “The Mirror Test: Is Your Business Really Breathing?” and one of the most compelling figures in global business.

Dubbed “The Celebrity CMO” by Forbes Magazine, Jeffrey has successfully leveraged multiple media appearances, including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role as a change agent. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

Tips for Bloggers–A Cowboy’s Perspective

Author:

… by Jeffrey W. Hayzlett, Best-Selling Author, Change Agent and Sometime Cowboy

As I pack up my cowboy boots and get ready to speak at BlogWorld next week here are this cowboy’s tips for writing your blog:

  • Passion is not a substitute for planning. Do your research. Know what you’re putting into your blog. If you think you know a topic, you probably don’t. And there’s always someone out there that knows it better than you. Read articles and other blogs about your topic before putting your words out there. Passion is not a substitute for planning. Planning your blog makes all the difference to be both knowledgeable and credible to your readers.
  • Be creative–have fun! One of my own conditions of satisfaction in business and in life is “have fun”. Have fun with your topic and your writing. The simple truth is if you’re interested in it, most likely others will be too. If someone is going to spend time reading your blog, leave them thinking—get creative. We all have crazy days and much to do in our businesses–make sure your writing leaves an impression, to draw readers so they take time out of their day to read your blog.
  • Be relevant and timely. If you have an opinion, then saddle up, get out there and make noise! Push the envelope–cause tension—drive the reader to want to make change. Whether you’re blogging or on Facebook, it doesn’t matter what your message is if it’s irrelevant. Become a thought leader so readers look to your blog for the best advice, tips and tools on relevant and timely topics.
  • Be radically transparent. Keep in mind, not everyone may like or agree with your blogs. But radical transparency is all about being true to who you are. What works for me is what works for me. It will be different for you—and for everyone else out there as well. That’s why it’s called social media and not “one kind” media. The old rules don’t apply in the same way. For as many fans as you have of your blog are the number of ways it can be done.

I hope to see you at BlogWorld, look for me–I’ll be the guy in the boots.

JEFFREY W. HAYZLETT is an award-winning executive who received great notoriety during his tenure at Eastman Kodak Company, where he served as Chief Marketing Officer (CMO) and Vice President. Since leaving Kodak, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures that blend his leadership perspectives, insights into professional development, mass marketing prowess and affinity for Social Media. He is a well-traveled public speaker, the author of the bestselling book, “The Mirror Test: Is Your Business Really Breathing?” and one of the most compelling figures in global business.

Dubbed “The Celebrity CMO” by Forbes Magazine, Jeffrey has successfully leveraged multiple media appearances, including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role as a change agent. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

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