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Jay Baer

Free Gift: The Power of Everything by Jay Baer [12 Days of Giveaways]

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A free gift from NMX Speaker Jay Baer: The Power of Everything

Here at NMX, planning for our January event is in full swing…but that doesn’t mean we don’t have time for the holidays! That’s why, every day from now through December 25, we’re featuring a brand new giveaway for the entire NMX community!

Jay Baer’s brand new ebook, The Power of Everything features advice from some of the greatest minds in social media and content marketing. Here’s just a taste of what you’ll find inside:

  • The Power of Awesome by Scott Stratten
  • The Power of Storytelling by Ann Handley
  • The Power of Mobile by Tim Hayden
  • The Power of Authenticity by Jason Falls
  • The Power of a Question by Tom Weber

Along with many others, these authors teach you about living a more powerful life and building a more powerful online business. You don’t want to miss this one!

Like all of our 12 Days of Giveaways gifts, Jay’s new ebook is completely free for members of our brand new community, NMX University. (Don’t worry – membership there is also free!) You can download the free PDF for a limited time!

Find out more about this ebook and register for NMXU here, of if you are already a member, simply log in to NMXU here to download your free copy today!

How Far Should You Open the Content Kimono?

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… by Jay Baer and Joe Pulizzi

Does giving away what you know on your blog and in ebooks, white papers, and presentations cannibalize your ability to monetize what you know? That’s the question we’ll answer in our scintillating session at Blogworld Expo Los Angeles (Thursday, November 3 at 1:30pm)

Plus, in the interest of authenticity, both of us will be wearing kimonos (optional for session attendees), and everyone in the crowd gets a free laser pointer to participate in our exciting laser-polling. Semi-nudity! Great content! Dangerous lasers! It’s a good way to spend an hour.

Is Thought Leadership Worth It?

How Far Should You Open the Content Kimono 2 This kimono question is important because we in the content marketing business often take it as gospel that more equals more. That more content equals more leads. That more transparency equals more customers. But does it? And is the trade-off in time and resources worth it?

And if you’re creating content that tells your prospects (and competitors) everything you know, could that actually have a negative impact on your business?

The 6 Stages of Kimono Opening

To examine these questions, we identified six stages of kimono opening:

  • Closed Kimono
  • What Happens in Vegas
  • Quid Pro Quo
  • Give Me Your Number
  • Peek-a-Boo!
  • The Full Monty

How Far Should You Open the Content Kimono At each stage, companies give away more and more of their content (sometimes without compensation or requiring prospects to fill out a lead form). In some cases – Eloqua, for example – the kimono is so far open that they are occasionally making content that isn’t even really about their line of business, per se.

For each of the six stages, we profile a company that epitomizes that philosophy. We interviewed marketing directors, presidents, and company owners to get the inside scoop on why they are comfortable with their particular style of content marketing, and they gave us insights into the real, tangible business results they are seeing.

Attendees will have a chance to vote (with lasers!) on how much kimono opening is too much, and we’ll close the session with a section on the four ways to measure your content marketing efforts.

None of this material has ever been presented before, anywhere. We’re excited to share it with BlogWorld Los Angeles, and we’re hoping our presentation room is neither chilly nor breezy.

See you there!

– Jay and Joe

Hear what else Jay has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

Jay Baer is a social media and content strategist and speaker, and President of Convince & Convert. His blog is ranked as the #3 social media blog and #1 content marketing blog in the world. He’s co-author of The NOW Revolution. He’s @jaybaer.

Joe Pulizzi is a content evangelist and speaker. He’s the Executive Director of the Content Marketing Institute, publisher of Chief Content Officer magazine, founder of client-vendor matching site Junta 42, and co-author of Get Content Get Customers. He’s @JuntaJoe.

2 Minutes of Jay Baer: How Much Do You Open Your Kimono?

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Session: How Much Do You Open Your Kimono? Does “Thought Leadership” Cannibalize Your Ability to Monetize What You Know?
Speaker: Jay Baer

At BlogWorld LA, Jay Baer will be presenting on his topic in a kimono and hopes to have free laser pointers for all who attend his session. Definitely a reason to go!

Jay says he loves BlogWorld. Pick any hour of any day and you’ll find a dozen sessions, all worth going to. “If you want to learn a lot about a lot in our space, there really is no better place to go.”

Hear what else he has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

The Now Revolution: Jay Baer and Amber Naslund Give Business a Social Media Blueprint

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Business have adapted to every revolution throughout history, but the move to understanding and using social media hasn’t yet happened. We’re on the cusp of a new media revolution, and that’s exactly what Jay Baer and Amber Naslund talked about during their presentation for the Social Media Business Summit at BlogWorld Expo.

This is a topic that personally interests me not because I’m a business owner, but because in marketing products on my own blog, After Graduation, I’ve had to reach out to businesses and organizations who do not yet use social media. Several have told me that learning about blogging and social media isn’t relevant to them. *insert gasp and shocked face here*

If you’re a business owner, I think you can learn a lot from some of Amber’s parting words: “This is real!” Social media sites like Facebook and Twitter are not going away, and ignoring this method of connection with your consumer is going to hurt your brand in the end. As Jay noted, we’ve moved from a master and servant type of relationship between businesses and their consumers to a real peer to peer connection.

During the session and in Amber and Jay’s book, The Now Revolution, the two give seven key shifts that a business needs to make. You’re going to have to pick up a copy yourself to read all about them yourself, but I wanted to mention one of the most important points they referenced in their session, which is also a part of their book:

“The spokespeople for your business aren’t just the leaders anymore, the ones that are quoted in the New York Times business section, on the cover of Fortune magazine. In real-time business, team members of every stripe are on the front lines, as representatives of your company, your brand, your purpose.”

In other words, your social media isn’t just handled by your PR department or your media department. Every employee is a representative of your company in a way that they never were in the past. You need to acquire talent you can trust. People are connecting with others via Twitter, Facebook, and other new media platforms, and they’re ranting or raving about your company to anyone that will listen. If they know and employee, even a janitor or intern, they feel like they have an “in” with the company.

So, if you wouldn’t allow someone to run your Twitter, you probably need to think twice about hiring them at all. The Revolution Amber and Jay talk about in their book is all about quick response, and it’s a 24/7/365 job, so when your PR team is sleeping, the front line of attack with a crisis are your other employees.

I was super impressed by Jay and Amber’s session, and highly recommend picking up their book when it comes out everywhere in February 2011! Check out more right now at www.NowRevolutionBook.com.

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