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Listen to NMX CEO Rick Calvert on The Big Biz Show

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This week, NMX CEO Rick Calvert was a guest on The Big Biz Show to talk about why he started NMX and what you can expect at our 2014 show in Las Vegas. If you didn’t listen to his interview live, check out the video now!

[youtube width=”480″ height=”360″]http://youtu.be/p4BYw3IsaCo[/youtube]

As Rick mentions in this interview, the early bird registration deadline is TODAY. If you haven’t registered yet, now’s the time to get your ticket to the show. Use the code BLOG20 for 20% off your ticket.

Remember, you have to register TODAY to get the early bird ticket price. Head to the NMX event site now to secure your seat at the event.

Stan Slap’s Business Case for Humanity [Video]

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At NMX 2013, Dan Keldsen got the chance to sit down with Stap Slap, author and CEO of Slap Company, to talk about the intersection of business and human nature. Stan says that he’s “in the business of making a business case for humanity,” because without understanding the culture of your management, employees, and customers, your business cannot succeed.

Check out the full interview with Stan:

[youtube width=”480″ height=”360″]http://youtu.be/xlJYxRHLB3w[/youtube]

Does your business care about management, employee, and customer culture?

How to Prepare for Your First Recorded Interview

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microphone Blogging allows you to become an authority in your niche, and as you grow in popularity, you may get interview requests. Email interviews are pretty easy. You can go back in and edit your answers until it readers perfectly. Recorded interviews are a completely different game, though. You have to give answers off the cuff, and if you say something silly, you can’t really go back and reword it.

I’m an introvert, so video or podcast interviews make me a little nervous. Okay, a lot nervous! Yet I still jump at the chance to do them because they are fabulous for promoting your blog and getting your name out there. Over the years, I’ve developed a few techniques to help me prepare for interviews so they go as smoothly as possible.

Even if you’re not intimidated by being on camera or recording a podcast with someone, preparing can really help you give a much better interview. If your interviews are scattered and rambling, you’ll be less likely to get invited to do them in the future.

Here are my best tips:

  • Do some research on the person interviewing you.

If you’re the interviewer, you need to do tons of research on the person you’re interviewing in order to ask the right questions. But if you’re the interviewee, you should do some research as well. Get to know the person who will be interviewing you to find out about their style. Will the interview be causal and fun? Will it be more formal? Who have they interviewed in the past? Watch/listen to older interviews when possible so you have a little insight as to what yours will be like.

  • Ask for questions in advance.

You can be best prepared to answer questions when you have some time to think about them. The nature of a recorded interview means that follow-up questions will pop up, but get as many questions as possible in advance.

  • Write down the points you want to cover.

Once you have the questions, go over each one and write down the points you want to cover regarding them. You don’t want to sound scripted, but you also don’t want to forget to mention certain points. It’s easy to get flustered or so excited talking about a certain topic that you forget where you were going with your response. Having a few notes in front of you helps avoid rambling and missed opportunities.

  • Open all links in relevant tabs before the interview.

What are you going to be talking about during the interview? Think about all of the websites, projects, businesses, etc. that you’re going to reference during the interview and have any relevant links open in a new tab. During the interview, it’s easy to forget the name of that cool blogger you wanted to mention or the URL of a certain tool you recommend. Don’t kick yourself for forgetting or being unable to answer follow up questions.

  • Get a good mic.

Bad sound can kill an interview. If the sound quality is poor, people won’t listen to or watch your interview, so having a good mic is important. Luckily, good doesn’t have to mean expensive. If you’re going to do tons of interviews or start your own podcast, go for the highest quality mic you can afford. But if you’re just doing occasional interviews, an inexpensive mic works just fine as long as you don’t sound fuzzy or cut out as you’re giving answers.

  • Make sure you have a secluded, quiet space and a undisturbed block of time set aside for the interview.

Get your kids out of the house for an hour. Shut the windows to block out traffic, dogs, and other noise outside of your control. Turn off your phone. These all seem like simple things, but you’d be amazed how many people don’t do them!

  • Breathe, smile, and speak slowly.

Most people, myself included, have a tendency to speak very quickly when they are nervous. Be conscious of this so you slow down when you’re speaking. It’s okay to say, “Hm…let me think…” and speak slowly if you’re surprised by a follow up question and not sure off the top of your head how to answer it. People don’t need you to rush, and they definitely need to understand you. This is especially important if you have an accent.

If you’re nervous, acknowledge it to yourself and remember that most people won’t notice the little mistakes. You’re being interviewed because you know your stuff and your opinion is respected, so don’t worry too much. You’ll be fine.

After all, if I can do it, anyone can do it!

How to Set Up Lighting for a Video Interview

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If you’ll be interviewing subjects in your videos, using the proper lighting is important for a professional-looking quality. One of the best set-ups to use is three point lighting, which uses a direct key light, filler light, and a back light. This kind of lighting allows you to see the subject’s face clearly, without any stark shadows, and it also makes the subject stand out from the backdrop.

For more information about three point lighting for video interviews, along with diagrams of your lighting set up, check out this video:

If you’re on a budget, don’t worry; you can still do three point lighting without the fancy equipment. Use the same general concept and principles with whatever lighting equipment you do have.

Want more great video tips? Check out the web TV and video track at New Media Expo in Las Vegas this January.

Five Questions with C.C. Chapman – Interview with Cliff Ravenscraft – BlogWorld TV

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C.C. Chapman will be at BlogWorld & New Media Expo signing his book, Content Rules.

Today, C.C. Chapman is our featured “Five Questions with” guest in the latest episode of BlogWorld TV. We’ll find out what C.C. is looking forward to at BlogWorld & New Media Expo New York (he’ll be signing his book, Content Rules, there!) and his plans to visit Book Expo America (BEA), which is co-located with BlogWorld.

Cliff Ravenscraft

Cliff Ravenscraft talks about putting together the Podcasting Track at BlogWorld & New Media Expo

In this installment of BlogWorld TV, Jeffrey also talks with Cliff Ravenscraft about his involvement in BlogWorld & New Media Expo, his revamp of the podcasting track, and the new podcast he is producing for BlogWorld, called The Podcast Report. Finally, we’ll hear from Rick Calvert (CEO, BlogWorld & New Media Expo) and Scott Monty (Head of Social Media for Ford). All within this BlogWorld TV episode.

[youtube]http://www.youtube.com/watch?v=klVWdjFcY0A[/youtube]

 

 

Learn to Talk on Your Podcast by Listening

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What is a podcast? I’m going to be asking that question at next week’s Blog World Expo in New York, and I suspect there will be a different answer from everyone I ask. What I am pretty sure about is that when you look at the content, it’; going to boil down to people talking to each other.

Be it a formal interview, a panel discussion on the latest news on a specialist topic, most podcasts boil down to people talking to each other, be it the aforementioned interview, a round table discussion, or stopping someone in the hall of a blogging conference. Unfortunately there isn’t a "Dummies Guide for Talking to People and recording the conversation".

But help is at hand! It’s all around you in the podcast world! People! Talking to other people! Unlike "how to set up an RSS feed," there isn’t a set of bullet points to follow, but there are a lot of practical examples out there, and a number of rules of thumb that I’ve gleaned.

Okay, the first one, the most obvious, and the one that seems to be missed by those starting out. Listen to what others are saying, and let your lines flow from that. The next question is always in the last answer – the skill is leading into question two from question one, via the answer, and getting the flow right between the two people involved in the conversation.

I’m never a fan of having all your questions completely written out before an interview, mainly because you can’t react to what is being said, and listening is just as important a skill to use. You need to be able to make it all sound natural, and you can’t do that with a fixed script. By all means have notes, but do what every good blogger does, and #tag the questions you want to ask. That way you can make sure that over the whole interview, but all your questions will feel natural when they come up.

For me though, one of the best things you can do is to listen to other podcasts, listen to other formats, and absorb as much as possible. Here’s three podcasts that I’d recommend you pop on your listening list for the technique as well as the content:

  • Wait Wait Don’t Tell Me (NPR)

    A weekly sports quiz show, where the questions are already known to the panellists, but there is an easy spontaneity on show, and it’s an excellent example of how a chairperson can keep control of a panel of guests, and stay on course for time and content while everyone else goes for the jokes.

  • Tech Weekly (The Guardian)

    A nice descriptive title, covering the weekly news. Lots of structure on show here, with a clear goal, but at the same time it stays fresh and never hard to listen to.

  • Best of Today (BBC Radio 4)

    One of the most surprising things for me watching US media is how gentle your interviewers are with their guests. How are you meant to get any new information that way? Time to listen to aggressive interview technique when the subject is not as forthcoming.

On top of all this, there is one guide, one reference points, there is one sage that I would turn to before any others. Someone I turned to over six years ago when this all smelt like a new car.

Johnny Carson.

Seriously, grab a decent collection of old Tonight shows (here’s my suggestion) and while you enjoy the fun, listen to Carson, and watch how everything just works and clicks together. For me, that was the gold standard to aim for when I started. Now, you have a lot more to choose from and learn from.

But if you;re asking me for advice, it’s simple. "Heeeeeere’s Johnny"

Meet the Blogger: Miriam Gomberg, A Customer Experience Connoisseur

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Meet the Blogger is a feature here at the BlogWorld blog where we introduce you to some of newest bloggers in various niches. Today, we’re talking with Miriam Gomberg, who blogs at MiriamGomberg.wordpress.com about her experiences as a “customer experience connoisseur.” Check out his interview below, as well as the full list of Meet the Blogger interviews (including instructions for participating).

Allison: Thanks for the interview, Miriam! Tell us a little about you and your blog.

Miriam: I have either owned, operated or worked in retail since I was 16 for my parents and through the years, have gained a healthy perspective of what creates a superior customer experience. In my late 30’s I closed my business of 15 years went back to school and finished a degree. Now I am working on an MBA to add to my list of accomplishments. My blog’s tagline is “a customer experience connoisseur.”

What initially attracted you to blogging and why did you choose to blog about customer service?

I started blogging when my friends took a class on personal branding in the MBA program and loved it so I decided to try it as well. I have learned tons about social media since beginning the class and I expect to continue blogging well after the class is over. I chose my topic (customer service) by really taking some time to think about what I do that makes me unique and how can I contribute knowledge and opinions about a topic that I am passionate about. I am still narrowing my niche because blogging is still new to me.
I think it’s great that you started blogging as part of a college class. Do you think blogging/social media is a topic area that colleges need to cover in more detail? Or is too much focus being taking away from more traditional branding and marketing topics?

The personal branding class (that I just finished) was my favorite class throughout my tenure as an MBA student. There is value in this class for anyone trying to set herself apart in a competitive market. During the last 3 classes, each student presented his or her brand to the class, and the talent and diversity was astounding. One girl branded herself as a vitamin expert because her family owns a vitamin production factory, and a guy in class branded himself as an expert in a very specific application for SAP. I think that more colleges and universities should offer a class like this. In an MBA program, plenty of classes are dedicated to more traditional marketing/branding topics. Dr Simmons was innovative in his approach and as a result, I plan to continue fine tuning my brand.

What are some of the challenges you’re facing as someone who’s new to blogging?

Like other bloggers, my challenges include: traffic (reaching a desired audience), topic inspiration, and time.

What’s the single most important lesson you’ve learned so far as a blogger?

Be myself. Over and above any of my skills, this is what makes me  unique.

I love how you use stories from your personal life to illustrate lessons in customer service! Is this something you planned from the beginning or did it just evolve naturally as you continued to blog? Why did you chose this style over the less personable style that is common in the business niche?

Thank you for saying that you enjoy the story telling as that is how I communicate best. My communication style is very personal and It was a natural extension to write in the same manner as I speak. In reading other blogs, I am drawn in by a bloggers voice. If  he or she is too impersonal and dry, I quickly lose interest.

You mentioned that you chose to blog about customer service in part because you’re passionate about that topic. How important is it, in your opinion, for a blogger to be passionate about there topic? Do you think it is more or less important than expertise or experience in the niche?

Passion for your topic is imperative to a good blog. As an ESFJ personality, if I don’t feel the passion, it is hard to fake it. Topic expertise is important but by itself can be boring. Why are you an expert in a subject if you don’t feel anything for it? Passion has made me into an effective leader, student, etc.

What blogging topics do you hope to learn more about in the coming months?

I want to hear about how others also got started and why they continue to blog.

Thanks for the great interview, Miriam! Readers, make sure you check out her customer service blog, and you can also follow her on Twitter @miriamgomberg.

Meet the Blogger: Tara Wright, Cheapskate Mama

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Meet the Blogger is a feature here at the BlogWorld blog where we introduce you to some of newest bloggers in various niches. Today, we’re talking with Tara Wright, who blogs at Cheapskate Mama. Check out her interview below, as well as the full list of Meet the Blogger interviews (including instructions for participating).

Allison: Thanks for talking with us, Tara! Tell us a little about you and your blog.

My name is Tara Wright and I started a deal blog in November of 2010 called Cheapskate Mama. I am a stay at home mom of two young boys with an unused elementary teaching credential, a flaming passion for writing and research, and an incredibly supportive husband and family. Cheapskate Mama is a resource for people like me. By that statement I mean people with children, financial struggles, bills up to their ears, or even just a desire to scale back without complete deprivation. I have readers who are moms and dads, grandparents, aunts and uncles, college students, and others who are none of the above. I strive to make all of my deals as simple as possible by refusing to make a reader jump through ten hoops to save 50 cents. Therefore, most of my deals are retail buys with directions for replication online or in-stores as opposed to coupon match-ups and grocery deals. I love to save at the grocery store as much as the next person, but grocery couponing is not my area of expertise and it requires more “hoops” at times. My tagline is Full Price Makes Me Angry. I am not kidding–it really ticks me off. That anger acts as fuel to help me find a solution for myself and others like me.

What initially attracted you to blogging and why did you choose to blog about coupons and deals?

I have always been a shopaholic, but having children quickly made me realize that my frivolity could have an effect on the extent to which we are able to provide for them. With a strong desire for financial stability that did not depend on how many trips to Target I took that month, I knew I needed to make some changes and reprioritize. When I started to fuse my determination with a natural online research obsession, I realized that I knew so many other moms just trying to make ends meet that could truly benefit from my deal hunting tips but could never afford to dedicate the time to do it themselves. Anyone can do what I do, there is absolutely no “secret” involved, but who the heck can afford 8 hours a day to scour the web or has the ability to drop everything and jet to the store to confirm a huge deal rumor? Not many of the people I know. So I started to do it for them. I created a Facebook Fan Page right before Thanksgiving to expose my favorite Christmas shopping deals and hot tips and within a week or so, word had spread and I had a little cult following. After hearing good feedback and some success stories, I decided to jump on it and bought the domain name CheapskateMama.net to start a blog.

Most people start a blog and then move to building social media profiles, but it sounds like you started the other way around, by sharing deals on Facebook and then building a blog. One of my biggest problems with Facebook is that I find it difficult to move people from there to a blog. Can you share some tips with us – how did you get your Facebook readers to move to your blog?

I did do that, didn’t I! To be perfectly honest, I had no idea what the potential was for Cheapskate Mama when I first started. It really was to take it away from my personal profile so I wasn’t clogging the news feeds of my FB friends on one of my really good “hunting” days. Once I created the fan page, I was actually shocked to see people get as excited as I did for 75% off diapers and whatnot, so it really made me feel like I had something there. It was tough for the first few weeks to really pull people away from the familiarity of Facebook, but I had to learn not to “give the milk away for free” so to speak. Once I started posting teasers with a link to my site and kept the details solely on my blog, it got easier. In addition, I occasionally love to use bribery– I mean incentives 😉 A deal blog is the perfect spot for a giveaway or contest, and I try to have them regularly to thank my readers for their support and loyalty. Currently I am running a 1,000th post giveaway, and they have to visit my site for the entry link, but they can score additional entries for commenting on Facebook, retweeting, or reblogging VIA Tumblr.

I do seriously love the power of Facebook for my type of blog, because a hot deal can spread like fire when people can’t help but share with friends. Because that is where I started, I will always nurture the connection with Facebook fans. My blog is my home though, and Facebook and Twitter are like my vacation homes.

What made you decide to use Tumblr rather than WordPress, Blogger, Typad, or any of the other older content management systems from bloggers?

A couple of weeks ago, one of the mom bloggers I follow on Twitter stated that she was annoyed to have to write any more than 140 characters. And so it is in our new world–people want the info, they like it to the point, and as fast as possible. Everyone is looking for clean and uncomplicated, and as a “micro-blogging” platform, in my opinion, Tumblr is just that. With Tumblr, I can get a post out with a link and a pic in under 2 minutes if necessary–if a deal is hot, I don’t want to take ten steps to post it.

When I search through Tumblr, I find the most amazing, artistic, funky, and sometimes weird content. I consider myself to be a little kooky, artistic and “out there” sometimes, so I feel right at home. I am very happy with my choice, there are some fabulous Tumblr blogs and I hope to be at the top of them someday soon.

What’s the single most important lesson you’ve learned so far as a blogger?

I have to remind myself daily to stay true to my philosophy and not pay attention to what others are doing. I see the biggest coupon and deal bloggers throwing up 20 posts a day and it makes me doubt myself, my content, and whether I even belong. I am a little guppy in a wide sea! But then I remember something I learned from Gary Vaynerchuk. For it to really be your passion, you have to stay true to yourself–people can sense the BS a mile away.

What blogging topics do you hope to learn more about in the coming months?

I am currently playing around with some frugal grocery shopping with NO coupon tips and features plus budget recipes, and I would also like to start a regular “deal mission” post, where a reader can submit an idea for something they’d like to buy at a deep discount and I will exhaust my resources to help find the deal. One day soon, I will get up the courage to post a little vlog too. But it will have to be on a day that I actually get dressed and have good hair.

Thanks for the interview, Tara! Readers, make sure to check out Cheapskate Mama, like her Facebook page, and follow Tara on Twitter @cheapsk8mama.

Srinivas Rao Talks About Podcasting for Bloggers

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Srini Rao and I didn’t cross paths at BlogWorld 2010, but after the event, we found ourselves connecting on Twitter, since we had mutual friends. Along with Sid Savara, Srini runs BlogcastFM, which is a great site for new and experienced bloggers alike, since he posts podcast interviews with awesome people who are willing to share their blogging secrets to success. Srini was nice enough to let me pick his brain a little about podcasting, so if you’re thinking about adding a podcast to your blog, check out what he had to say:

Allison: How did you get started as a blogger?

Srini: Like most great things in life it was a fortunate accident. However, the story goes quite far back. In 2000 when I graduated from a college a friend of mine created a newsletter where people would send in contributions about what they were doing during the summer. I had a column called “summer of Srini” that actually became quite popular among my small group of friends. So that was really the start of it long before blogging even existed. In April 2009, I graduated from business schoool and couldn’t find a job. So I joined Yaro Starak’s Blog Mastermind program in the hopes that starting a blog would help me find a job and give me a project to keep from going nuts while I was unemployed.

What made you move from writing a blog to running a podcast about blogging? How did that evolve into a membership site?

This was yet another fortunate accident. One of the lessons in the Blog Mastermind program was to interview people. So I started a weekly series called interviews with up and coming bloggers. Roughly 13 weeks into the series one the guys I interviewed, Sid Savara actually pitched me on the idea of taking the podcast and putting it on a separate site where all we did was interview people. As far as the membership site goes, we pack our interviews with TONS of information, almost too much. We wanted to provide people with another way to digest the information, that made it easier to take action, especially when they might not always have time to listen to a 45 minute interview. People had been asking us for transcripts of the interviews, but that would more or less be the same thing our podcasts have just on paper, and we wanted to cut all the fluff. The membership site is still evolving and we’ve been doing a weekly u-stream chat and live webinar for the BlogcastFM community.

How do you find guests for your podcast?

In the beginning it was basically leveraging the relationships we had. Fortunately Sid Savara (my blogcastfm partner) was more established than I was and he had relationships with some well known bloggers. But that wasn’t the only way we found people. We looked the blogs we read. I look for two things in a guest: an interesting story and something they can teach our audience. For example, I interviewed Shannon and Kristin, from All of us Revolution. They were only a month old when I interviewed them, but I liked their story and I thought they could teach our audience something. Today, we actually are in an interesting position in that we actually get contacted at least a few times a week by people who are interested in being guests or have been long time listeners. But I am always on the look out for interesting guests. I also will occasionally put out a tweet asking for recommendations from people. I love it when a long time listener has become successful enough to become a guest and I’d like to think we played a role in that process.

What kind of prep work do you do before your interviews? Do you think it’s easier or harder to prepare for your podcast because it’s in interview format rather than talk show format?

This is an interesting one because it will probably shock some people. I’ve done this so many times at this point I can almost do it in my sleep. There are times when I have about 5 minutes to look at a person’s story and that’s it. That being said, I do take a look at the guests blog, try to find out what their most noteworthy accomplishments are, and read a few of their posts. I think the interview format actually makes it easier because I know what I need to ask in almost every interview and even though I have a structure it’s really loose and allows for things to flow.

Do you have any advice for bloggers who feel too shy to podcast?

This is a tough one. I wish I could say that they should just start. But there are some people who won’t naturally be good at things like this and I don’t recommend forcing square pegs into round holes. On the flip side of that, if it’s just nerves, then it’s about just taking the plunge. There’s no way you’re going to be perfect the first 50 times you do it. After 130 interviews, I’m always looking for ways to to improve. Sometimes I’m blown away by what I can get out of a guest and others I’m amazed that it doesn’t go as I’d like it to. One thing that helps is finding somebody to record it with.

What are some of the biggest mistakes you see (or hear) other podcasters making?

As I mentioned above, listening is key. Another thing I would say is finding a subject matter that works. If you’re starting a podcast just for the sake of having a podcast and you’re not saying anything useful, that doesn’t help you or your audience. One thing that drives me nuts is when people treat interviews like interrogations. I tend to be fairly critical of interviews as you can imagine. If your goal is just to get through a list of questions, it just kills the flow of conversation. In order to make your podcast useful and entertaining the key is to let the conversation flow.

Is podcasting something all bloggers should be doing? How should bloggers decide whether or not to podcast?

I don’t think it’s something all blogggers should be doing. You really need to understand your audience and whether or not a podcast is right for them. Yes a podcast can do wonders for your personal brand, but if you’re awful at it, it’s going to actually hurt your brand. As far as deciding whether or not they should podcast, I think they need to figure out if they’ve got enough material to keep an audience’s attention for at least 30 minutes a week. Having material is really key.

For bloggers who are starting a new podcast, what’s the single best piece of advice you can give them?

I’d say to have fun with it. Podcasting is a blast for me because I get to talk to so many interesting people. It’s probably one of the greatest relationship building tools in my personal arsenal. I’ve made some amazing friends, found people to collaborate with and learned an absolutely insane amount of blogging knowledge because of having a podcast. People shouldn’t sweat the results of their podcast as much as they should on providing value to their audience. Once you start focusing on the creation of value really amazing things will start to happen.

Thanks for your great advice, Srini! Readers, make sure to check him out at The Skool of Life and BlogcastFM

So You Want To Interview A Celebrity?

Author:

Entertainment and the Internet.. the two go hand in hand. If it was not for the Internet and blogs we would not be blessed with sites like:

Dave Peck

Hey, I am guilty of checking them every now and then… fine…. I check them several times daily.

They get all the good gossip, videos, updates and interviews. So how does a blogger new into the entertainment field get those interviews? Those exciting pieces to drive traffic? There is no magic wand that can be waved. There is however some things you can do.  Let share some of these little tips, insights and yes, tricks to doing it. I will put them in list form, as people like lists!

  • Do not go big..cause you will go home! If you think your going to get someone big like Tom Cruise, Leonardo DiCaprio or Kristen Stewart (hey I have daughters I know Twilight too) forget it. You cant just call them on the phone or email them. They have these things called PR firms.  They will just direct you there and you will not get anywhere.
  • Go after the celebrity who is active on Twitter. So what I do is look over Twitter for celebs who are actively posting and responding to people. Right there I know they are more “down to earth” and easily approachable.
  • Look for a celeb who has a cause. Just like the rest of us on social networks the celeb has a message they want to get out, a brand to build. So if they have a cause, charity, or foundation they believe in, offer to make your post about that. So when you reach out to them, do not say “Hey can I interview you for my blog?”  Instead start with “Hey, I am very interested in your foundation XYZ. I would like to interview you and also cover XYZ.“
  • If you can, target those you have a bigger network than. Not everyone can do this, but this is something I always start with. I look for the celeb I have a bigger following then.  So using Twitter I will look at the number of followers and reach out to the celeb I have more followers then.  This makes the celeb think, “Wow they have twice as many followers, if we do an interview I can get more followers.” Yep they are no different then us, they want a bigger network and have an ego.  (Shocking I know right? I have an ego! Hey just ask my wife)
  • Just send a tweet!  So I will start with @xyz I would love to interview you about your current project. If I get a response, I will ask them to allow me to DM them. From there I thank them with a Tweet so everyone knows. It helps to get the community involved.
  • Do not be a pest! I go very slow with my back and forth emails and tweets. I do not want to be all fanboy on them. As I do not want to scare them off.

So has this worked? Yep I have been able to do interviews with folks from TV and the movies and have several more in the works.  You have any tips?

Dave Peck is a Social Media Strategist For Palo Alto Research Center (PARC). Follow him on his Website: www.thedavepeck.com or on Twitter

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