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Google+ Pages

Google+ Makes Improvements to Pages


Back at the beginning of November, Google announced they were opening up Google+ Pages, where brands and companies could connect with customers.

Since the launch, Google+ has been listening to feedback from its users and have made some changes.

Here are the Google+ Pages changes as highlighted on their official blog and in a video clip below:

  • You can now delegate up to 50 named managers as administrators for a page.
  • A new notification flow will ensure that these managers stay in the loop on all the activity that takes place on a page, giving managers the ability to stay involved in page conversations.
  • We’ll now show an aggregated count of users that have engaged with your page, either by +1’ing it or by adding it to a circle. This way, both you and your page’s visitors can get an at-a-glance summary of who is interacting with your page.

Google+ Update Improvements to Pages Video

Other improvements Google+ has made include:

  • Google+ Photos experience
  • Pump up (or down) the volume!
  • More useful and attractive notifications

Have you made a Google+ Page for your business yet?

Use the Google+ Community Guide to Help Your Organization Thrive


Have you created a page for your business on Google+ yet? They launched on November 7th and it sounds like companies, groups, politicians, sports teams and more ran over there and snagged their page quickly. (Be sure and add the BlogWorld & New Media Expo Google+ page to your circles.)

After you created your page, you might be asking “What now?”. It doesn’t do you any good if you have a page and have no idea how to promote it, interact on it or what in the world to say on your stream.

Google+ is here to help. In a blog post titled Connect with your community on Google+, they outline some groups who have created a page, are participating in hangouts and tell us about their new community guide.

On the site, you can find out how to get your organization started on Google+, and learn how other groups like yours—universities, political organizations, nonprofits, sports, media companies and celebrities—are using the platform. You’ll find case studies and ideas for how organizations or individuals in each of these communities have used Google+ effectively. For example, you’ll see how NBC’s Breaking News Google+ page is using the platform to deliver breaking news; or how the Dallas Cowboys are using hangouts to connect with fans; or how celebrities like Conan O’Brien are announcing their Google+ pages to the world.

The Google+ Community Guide is broken down into sections which include celebs, media, non-profits, politics, sports and universities. When you click on Google+ for Media for example, it gives you ideas on how to target your audience with Google+ Circles, Hangouts, how to share breaking news and more.

Have you created a Google+ Page? If so, what are some tips you have to offer to make it succeed?


Google+ is Delighted to Be Underestimated by Facebook


During an interview between PBS’s Charlie Rose, Facebook founder Mark Zuckerberg and COO Sheryl Sandberg Monday evening (November 7th), Zuckerberg was asked what he thought about Google+. He called it Google’s “own little version of Facebook”.

Google+ VP of Product Management, Bradley Horowitz, has fired back in reaction to that statement by Zuckerberg saying, “We are delighted to be underestimated. It’s served us very well to date.”

Of course everyone looks at Google+ and Facebook as competitors, especially now that Google+ Pages have rolled out. Horowitz has a slightly different view of the whole competitor aspect.

He says it’s less a direct competitor and more a new way of using all of Google’s existing products.

As for when we can all start to create our own Google+ Page, the answer is right now. It is open to the world and any Google+ user can now create their own page.

Watch the video interview below to hear Horowitz talk about engagement, Google+ growth, Facebook and more. To create your own Google+ Page, go to https://plus.google.com/pages/create.

Do you see Google+ and Facebook as competitors or are they two different social networks used for different purposes?

Google+ Pages Are Here, Connects Brands with Customers & Fans


During the Google+ for Business session at BlogWorld Expo Los Angeles, it was mentioned Google+ didn’t have business pages yet, but Guy Kawasaki and Chris Brogan gave some tips on using it for your business anyway. Well, only 4 days after that session, Google+ Pages are here.

Google announced Google+ Pages on their blog and are saying that at first, Google+ was about connecting people with people. Now, with the addition of Google+ Pages, we can “build relationships with all the things you care about—from local businesses to global brands”.

What does Google+ Pages do for brands and businesses? It connects them with customers and fans, in real-time. As the guy from Zen Bikes said in the video below, it helps brands break down those walls and make their customers feel at home.

What does Google+ Pages do for the people? Google says it “gives life to everything we find in the real world” and helps us create lasting bonds with brands.

There are several Google+ Pages already live and it will be interesting to see how the different companies start using this new feature. I was excited to see that The Muppets have a page and will be hosting a Google+ Hangout today at 4:30 pm PT.

Also, not only has Google + launched their pages, but different ways to add pages from Google search.

People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.

I do believe this is huge for brands. Google+ Pages isn’t ready for everyone quite yet, but they say it will be released soon. In the meantime, watch these two videos which highlight Google+ Pages and Google+ Direct Connect.

Will you be creating a Google+ Page for your business? Why or why not?

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