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Google Analytics

How to Track Conversions from YouTube Viewers [Video]

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YouTube Partners can now link out to other sites within their video annotations, which can be a great way to drive new readers to a blog, ecommerce site, landing page, etc. You can also, of course, add links to your description and channel page. Very few people are creating video content consistently, so you have the opportunity to really stand out in your niche if you create videos.

But traffic (from YouTube or otherwise) is nothing if that traffic doesn’t convert. Once someone comes to your website, are they actually performing the action that you want them to perform? Are they buying your product? Or signing up for your mailing list?

In this video, Ileane Smith walks you through exactly how to set up a Google Analytics goal and track conversions. If you’re new to Google Analytics, don’t worry; she really breaks it down so you can easily understand how to track conversions. Check it out:

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=fifVlpEODic[/youtube]

I loves the goals feature for Google Analytics for conversion tracking, because it helps me understand the best source of traffic according to my goal. Sometimes, raw numbers don’t tell the entire story.

Have you set up goals to track conversions?

Google Analytics Introduces Flow Visualization

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This morning, at the Web 2.0 Summit, Phil Mui and Susan Wojcicki unveiled Flow Visualization for Google Analytics. After listening to feedback from their users, the analytics team took into consideration their tools didn’t sensibly group related visitor paths and pages, or track how visitors were flowing through a site.

Flow Visualization helps Google Analytics users better analyze the way visitors flow through their sites. The team announced starting this week, “Visitors Flow” and “Goal Flow” will be rolling out to all accounts.

Here’s a look at Visitors Flow.

The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. You’ll find this visualizer on the left hand navigation menu, where you’ll see a new “Visitors Flow” link under the Visitors section.

And here’s a look at Goal Flow.

Goal Flow provides a graphical representation for how visitors flow through your goal steps and where they dropped off. Because the goal steps are defined by the site owner, they should reflect the important steps and page groups of interest to the site. In this first iteration, we’re supporting only URL goals, but we’ll soon be adding events and possibly other goal types.

Both of these new tools seem extremely useful for people (like me) who rely on Google Analytics for the success of their sites. To be able to see visitors’ journey through your site, as well as if your goals for where they end up are being met, makes this Analytics user very happy.

Do you see the value in these new features Google Analytics unveiled?

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Google Analytics Goes Real-Time, Adds Premium Accounts

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Google Analytics made two big announcements today that might get those of you who love checking those stats numbers very, very excited. First announcement, Google Analytics is finally going real-time.

Google Analytics Real-time offers a set of new reports showing you what’s happening on your site right now. Did you just send out a tweet and you want to see if it did anything for your traffic numbers? With real-time, you can immediately see the impact of your social media campaigns.

This new feature will only be available within the new version of analytics. They’ve only turned on real-time for a limited number of people, but it will soon be available to everyone within the coming weeks. Sign up for early access here.

The second announcement was that of their new premium accounts. Google has learned from some of their largest customers they need a bit more than the current version of Google Analytics gives them. Here’s a summary from the Analytics blog of what the premium account covers:

  • Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports
  • Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions
  • Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support
  • Guarantees – service level agreements for data collection, processing and reporting

They tested this new premium account during their pilot phase with companies such as Gucci, Travelocity, TransUnion, eHarmony. The service will be available for a fixed annual fee. Find out more here.

What do you think of these two announcements by Google Analytics? In regards to the real-time feature, I say thank goodness!

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