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Gary Vaynerchuk

How to Use Google to Find Sponsors for your Blog, Podcast, or Web Series [Video]


As content creators, we usually don’t consider ourselves as working in sales. However, if you want to monetize and you aren’t taking a sales approach, you’re going to be wasting a lot of time sitting around and waiting for your phone to ring.

Want sponsors for you blog? Then go out there and find them!

In this video, Gary Vaynerchuk talks about how you can use Google to find sponsors for your blog – and you could use this same technique to find sponsors for your podcast or web series as well. It’s about going out there and grabbing the advertisers you want. Here’s the video:

I’ve used this same technique on some of my personal blogs in the past, and it’s always been pretty successful. Here are a few extra tips I have for contacting people you’ve found via Google:

  • Contact them the way they want to be contacted.  Usually, whatever is listed first or most prevalently is the best way to contact. Sometimes, people just don’t want cold calls, but they are happy to consider your advertising rates if you send an email.
  • Whenever possible, talk to the person in charge. Calling a customer service number often leads to someone who can’t make advertising decisions. In the video, Gary asks to speak to the person who makes decisions, and that is something you should always remember to do. Don’t waste your time talking to someone who can’t give you money.
  • Give a few options (but not too many options). When you cold call, you have no idea what an advertising budget looks like for a company. So, give them a few options. For example, I offer very affordable monthly rates, but I also offer packages for larger ads, sponsored posts, and more for people who have money to burn. Avoid too many options (that just gets confusing), but if someone says no to your first pitch, be ready with a follow-up proposal that meets their budget and advertising needs better.

Want to learn more about montization? We have an entire monetization track at NMX that you can check out! For past monetization-related sessions, consider our virtual ticket, or for information on attending an upcoming show, head to the NMX event site.

BlogWorld NY 2011 Keynote Speakers Announced!


BlogWorld NY 2011 is less than a week away and we’ve got some amazing keynote speakers lined up!  If you haven’t registered, there’s still time.

Keynote Speakers – Day 1:

Gary Vaynerchuk, Jeffrey Hayzlett and H.P. Mallory

Gary Vaynerchuk (social media pioneer, author of The Thank You Economy); Jeffrey Hayzlett (Change Agent, Sometime Cowboy and Best-Selling Author of The Mirror Test: Is Your Business Really Breathing); and H.P. Mallory (self-published author of best-selling novels, Cauldron Bubble and Fire Burn) will discuss social media in business beyond marketing and PR, including the changing roles and rules for sales, customer service and more — and how social media is radically changing the face of entire industries. You’ll learn about the transformative powers of amplified communication in their panel: Social Media Game Changers

Keynote Speakers – Day 2:

Mike Schneider, Aaron Strout and Josh Karpf

Mike Schneider (SVP, Director Digital Incubator at Allen & Gerritsen, co-author of Location-based Marketing for Dummies) and Aaron Strout (WCG, co-author of Location-based Marketing for Dummies) lead this discussion on location-based marketing and technology with representatives from three of the world’s top 25 brands: Josh Karpf (Senior Manager of Digital Media Communications, PepsiCo); Tom Aronson (Director, Digital Marketing for Disney); and David Wolf (Vice President of Global Marketing Capabilities, American Express). They will explore what knowing a person’s exact location means to key activity streams in the era of data-driven personal marketing, and the opportunities to provide a piece of content exactly when a person needs it in their panel: Exploring 3 Key Opportunities with Location-Based Marketing

Keynote Speakers – Day 3

Chris Brogan, Chris Pirillo, Andrew Breitbart, Shuana Glenn and Sara Benincasa

The “New Media LIVE!” Talk Show has become a favorite closing keynote tradition at BlogWorld, one that you won’t want to miss! Chris Brogan (president of Human Business Works, co-founder of the PodCamp new media conference series, co-author of the New York Times bestselling book, Trust Agents, featured columnist at Entrepreneur Magazine); Chris Pirillo (former CPU Magazine columnist, author, producer on CNN.com Live, Internet entrepreneur and former TV host); Shauna Glenn (hilarious author, columnist, blogger, and mother to four children); Sara Benincasa (VH1, MTV, NBC Today Show, comedian, writer, and political blogger) and Andrew Breitbart (commentator for the Washington Times, author Righteous Indignation: Excuse Me While I Save the World, publisher, commentator, and founder of Breitbart.com, Breitbart.tv, Big Hollywood, Big Government, Big Journalism, and Big Peace) offer an irreverent, humorous, off-beat, entertaining, insightful and edgy panel, in a late night talk show format, to wrap up the conference. Special guests may be announced on-site…stay tuned!

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