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MasterCard Launches Facebook Places Campaign


If you live in New York, you have the chance to see some of the 20 seats from the original Yankee Stadium that will be scattered around the city. These seats are part of MasterCard’s new “Priceless ” campaign through Facebook Places.

The original Yankee stadium was demolished in 2010, but a few of the seats survived.

When you find a seat, scan the QR code with your smartphone and you will be checked into Facebook Places. Once you check in, you’ll be eligible to win VIP tickets to a 2011 Yankee game.

The seats have different names such as Doubleheader and Triple Play and will be placed at places like Katz’s Deli and the New York Stock Exchange.

Towards the middle of July, MasterCard announced their Priceless New York program, which is meant to “help drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and entertainment.”

New York is the first city to be spotlighted for the program.

So New Yorkers, have you seen any of these seats yet?

Facebook Cannonballs Into the Location-Based Apps Arena With ‘Places’


Of course, the day after I ask everyone what location-based app I should try out, Facebook announces that they’ve entered the arena with their own application, ‘Places‘. Maybe it was a good thing I waited this long to hop on board?

Yesterday Facebook made the Places announcement at their Palo Alto headquarters, even inviting their major competitors (Foursquare, Gowalla, and Booyah) to the discussion. During presentations, some of the partners discussed integration and how they would leverage the API for Places. Booyah announced the launch of InCrowd, a new social game specifically designed to leverage the functionality of Places. Gowalla and Foursquare also talked about their applications will allow you to check-in and publish info to your Facebook feed. Your badges and pins will transfer over as well. While it appears that everyone is playing nice, only time will tell how the Places competitors fare.

So what’s the big deal with Places? Well, the major advantage Facebook has over the competition is two-fold:

  1. The Numbers. Facebook has over 500 million users. Foursquare has over 1 million check-ins per day. Huge difference! Now we’re not saying that all Facebook members will use Places, but it will only take a small amount to quickly overtake the competitors.
  2. Tagging. Places allows users to tag their Facebook friends who are also at the same location when they check in. This is unique over the other location-based apps, and something that I wondered about when I debated which application to test!

I’m curious to know, will you be switching to Facebook Places?

Other Talk of Places Around the Web:

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