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Economy

How to Recession-Proof Your Blog

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Earlier this week, I was explaining what I do for a living to someone I was meeting for the first time, and he asked me an interesting question:

Blogging seems to only be growing. Did you see a dip in income due to the recession? Or would you say this is a fairly recession-proof industry?

I don’t pretend to be an expert in economics. In fact, I know very little about economics. What I do know, however, is that my wallet is a bit lighter, and I don’t think their are as many blogging jobs floating around as their once were. In addition, it is slightly harder to sell products, since consumers have less money to spend. This industry is definitely not recession-proof.

Blogs have failed over the past year because of the recession, though. Good blogs. Great blogs, even. If you work for someone else (like I do for BlogWorld Expo), you could get “laid off” essentially because they don’t have the money to upkeep the blog anymore. Bloggers who work for themselves, running their own blogs, have also had to make tough decisions – blogs have died because the blogger just couldn’t turn a profit, even with great content. Times are tough.

So, I’d like to go over a few ways in which you can recession-proof your blog, especially if you’re thinking about starting a new blog. As an experienced blogger, you might be able to adjust what you’re doing already to keep your blog functional, even when you’re seeing less of an income. Nothing in any industry can be truly recession-proof, but hopefully, these tips will help your blog make it through to the other side. Continue Reading

Over 50 and Jobless? Join Social Networking Sites

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We’ve all heard the saying “you can’t teach an old dog new tricks.”  We all know what it means, we all know how true it usually is, but is it still relevant?  Is now the time, if ever there was a time, to start teaching all the old dogs out there, some very new, very important tricks?  Turns out, that answer is a very loud, Yes.

The current economic climate, despite the global warming that rages on around us, is chilly.  There are more people in every economic sector losing their jobs, worried about losing their jobs, or currently searching for replacement jobs.  The truth is, it’s scary.  I just found a question that someone submitted to the Wall Street Journal that addressed this, and questioned if new social networking technology is necessary for these “old dogs.”

The question posed was the following:

“How important is it for educated, laid-off professionals over the age of 50 to join networking sites? I am very Web and computer savvy, but do not really care to get involved with Facebook, LinkedIn, etc.”

Wall Street Journal impressed me by saying that the person in question would be “doing yourself a disservice not to have a profile on a networking site in the current job market, career experts say. It’s becoming increasingly common for recruiters to use these as their first point of contact with potential employees. Without one, you could be in danger of being overlooked.”

Being overlooked, in today’s technological landscape is the worst fate one can suffer.  It doesn’t matter how old you are, what your current job status is or what industry you’re in, every person should have at least some sort of social networking profile and presence.  Heck, even the Wall Street Journal agrees.

Job Seeking? Social Networking Can Help!

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linkedin-logo In today’s economy, it seems to me that people fall into one of two categories:  Lucky to still have their job, or desperately searching for a new one.  Granted this is most likely a very vast generalization, but you get the point.  The good news is, the tools available as a job seeker are more plentiful than ever, and given the rise of social networking, you have more methods at your disposal than at any other time in history.

The fact that you’re reading this blog means that you know, better than a lot of people, that when it comes to success, networking can be a huge part of it.  Networking is key, and the better you’re able to do that, the more success you’ll probably be seeing.  Why would it be any different when it comes to job seeking?  Social networking sites from Twitter to Facebook, Myspace to LinkedIn are making networking easier than ever, and given the current state of our economy, the timing is just about perfect.

How bad has it gotten?  Try this on for size:

“Since December 2007, 2.7 million U.S. residents have lost their jobs, according to the Bureau of Labor Statistics…In answer to those swelling unemployment numbers, U.S. web traffic to employment sites has increased 20 percent across the board in the past few months and 4 percent in February 2009 compared to February 2008, according to Hitwise. Traffic to MySpace accounted for 52 percent of those visits, the highest in the category; Facebook visits increased 149 percent in February compared to the same period a year ago; and Tagged received 2.47 percent of visits in February.”

In a word…Wow.  Bottom line is that people are using social networking and social media more than ever to not only find the jobs that are hiding out there, but actually land them.  The time to adopt and embrace new technology is now, and when it comes to your employment, don’t you want every single trick you can possibly find?  Yeah, us too.

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