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Deb Ng

Five Questions with Ray Ortega & Interview with Deb Ng [BlogWorld TV]

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Deb NG

Deb NG talks planning for BlogWorld & New Media Expo

This week on BlogWorld TV, we talk with Deb Ng about her role at BlogWorld & New Media Expo. She talks about how she is hand writing thank-you notes to everyone who registered. We also learn about some prizes you could win while at BlogWorld. Since Deb used to live in New York, she knows a bit about this summer’s host city.

“New York is a totally different vibe than Los Angeles and Las Vegas. They always say the west coast is more laid back than the east coast. I think that’s true. To me, I lived in New York for more than 30 years. When people go to conferences, it’s just another day at the office,” says Deb. “I am looking forward to meeting a totally new group of people, who have a different way to go about this conference thing.”

Ray Ortega will be at BlogWorld & New Media Expo

Ray Ortega will be at BlogWorld & New Media Expo

Also on this episode, I also talk with Ray Ortega from the Podcasters Studio, where he answers five questions for us and talks about what he is expecting during his first BlogWorld & New Media Expo trip. Not only is he attending, he is also speaking.

All this, and your tweets as read by a bad Jerry Seinfeld impersonator.

[youtube width=”550″ height=”394″]http://www.youtube.com/watch?v=4z_dDYX1L6o[/youtube]

Review: Online Community Management for Dummies (Plus a Giveaway!)

Author:

What’s the difference between an online community manager and a moderator? More cowbell.

At least, that’s the answer BlogWorld’s very own community manager Deb Ng gives in her new book Online Community Management for Dummies. Deb was nice enough to send me a copy to review, and at the end of this post, she even has a special giveaway for the BlogWorld community!

Online Community Management for Dummies is part of the best-selling Dummies guide series from Wiley. On the cover, Deb promises to teach readers how to:

  • Identify core tasks for community managers
  • Build and maintain positive relationships within your online community
  • Establish policies and transparency
  • Manager comments, respond to criticism, and evaluate ROI

I whole-heartedly think she fulfills these promises.

If you have blog, podcaster, business Facebook page, forum, video series, or any kind of other online content, you have a community – people who enjoy what you do and feel a sense of camaraderie about your online presence. A lot of people make the mistake of never engaging their community or even acknowledging their existence, but without these loyal people supporting your work online, you’re dead in the water. Deb’s book is all about how to interact online in a way that thanks your community for their support, builds your network of fans, and helps them thrive.

Online Community Management for Dummies is 314 pages split into the following parts:

  • Part I: The Basics of  Online Community Management
  • Part II: Embracing the Community Manager’s Role
  • Part III: Building a Productive Online Community
  • Part IV: Growing Your Community
  • Part V: Assessing the Health of Your Community
  • Part VI: Taking Your Community Offline
  • Part VII: The Part of Tens (Ten Essential Community Manager Tasks, Ten Must-Have Skills for Community Managers, and Ten Best Practices of a Community Manager)

I like that this book is so encompassing and even covers the complexities surrounding specific types of communities, such as communities for children. The biggest negative, in my opinion, is that this is a Dummies book. I think Deb does a great job making the content interesting, but I personally tend to enjoy books that have less of a rigid structure and more personal stories about failures and successes. That said, if you’re new to community management, the structure of a Dummies book makes it easy to follow along and learn step-by-step, so don’t let this observation of mine deter you from picking up a copy.

I found the most helpful section of this book to be Chapter 7: Listening to Your Community. Writes Deb,

It’s one thing to watch and a whole other things to listen. During your rounds on the social networks, blogs, and community pages, pay attention to what people are saying. How many members are saying the same things? Members won’t come to you with every concern or request, but they may share ideas with one another. Pay attention to what they’re saying an take notes.

I think that’s where a lot of community managers fall short – they monitor, but don’t actually listen. Of course, this is not the only point of good advice in the book. Deb also makes a lot of stellar suggestions and observations such as:

  • Adding a community calender so members know what’s coming up
  • Rewarding loyalty with prizes and perks
  • Encouraging members to share rather than making it all about you
  • Using Google alerts to make sure you know what people are saying about you
  • Consider planning real-world meetups/tweetups
  • Avoiding the negativity trap

I could continue, but in all honestly, you should just pick up a copy yourself! 😉

Or you could win a copy! That’s right, Deb has agreed to give away a copy of Online Community Management for Dummies to one lucky winner. To enter, simply leave a comment below responding to the following community challenge:

You write a blog post that goes viral and starts bringing in hundreds of comments. As readers weigh in with their opinion and reply to one another in the comments section of your blog post, you notice that one commenter continually makes negative remarks and calls other people names. He’s not just trolling, because he actually has insightful things to say about the topic, but his comments are increasingly rude and hurtful not just to you, but to other commenters. What do you do?

Leave a comment below by Friday, May 11, 2012 at 5 PM EST and one lucky winner will be drawn to receive a copy of Deb’s book!

(Fine print: Winner will be drawn using Random.org and notified via email. Winner must respond within five business days to claim this prize. You may comment as often as you like, but only one comment per person will count as an entry. Commenting from multiple accounts and other attempts to cheat the system will result in disqualification. Only comments answering the above question will count as entries, though other comments are welcome. Odds of winning depend on the number of entries received. All decisions made by BlogWorld are final. Void where prohibited.)

17 Brilliant Bloggers Talk About Blogrolls and Link Love

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Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. I usually post on Thursdays, but given all the exciting announcements yesterday with BlogWorld East in NYC and opening speaker proposal submissions I decided to post a day later this week so Brilliant Bloggers wouldn’t get lost in the shuffle! Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge link of more resources where you can learn about the topic. You can see more Brilliant Blogger posts here.

Want to be a BlogWorld Brilliant Blogger? Scroll to the end to find out how to submit your post for an upcoming edition!

This Week’s Topic: Blogrolls and Link Love

Are blogrolls a thing of the past? Maybe, but I think they can work for some people, and in any case, showing your favorite bloggers some link love is important. How you go about doing that depends on the style of your blog and your niche. I thought this was an appropriate topic, since Valentine’s Day was just a few days ago and that holiday is all about showing some love to people you care about! Let’s take a look at what some brilliant bloggers have to say about this topic.

Advice from Brilliant Bloggers:

Blogroll or Links Page? by timetheif

This post is a great comprehensive look at the “to blogroll or not to blogroll” question. Another thing I love about it – there are tons of links throughout the entire piece where you can go to learn a lot more. Talk about link love! Remember to follow the author on Twitter after reading @timethief.

Using Linkbait to Gain Dozens of Targeted Links to Your Site by Ryan Schmitz

This guest post on Daily Blog Tips from Ryan Schmitz of Planting Dollars is great because it gives you an example of how you can compile an awesome link love post and turn that into free links back to your blog – even if you have no mailing list. Check out the post and follow Ryan on Twitter @plantingdollars.

The Benefits of Linking for the Linker by Deb Ng

Y’all probably already know that out very own Deb Ng is a brilliant blogger, but just in case you needed a reminder, check out this post on linking from her social media blog, Kommein. We often think of linking in terms of “how can I get others to link to me?” but in this post, Deb shares some of the benefits to being the one doing the linking. Don’t forget to follow Deb on Twitter @debng.

Even More Brilliant Advice:

Next Week’s Topic: Klout

Want your post included? Simple email me at allison@abcontentonline.com with “Brilliant Blogger Link” in the subject line. Remember, only posts about this topic will be accepted. If you have another brilliant post, save it for a topic that better fits the post! Submissions will be accepted until February 23, 2011 at noon. Deadline pass already? Head the most recent Brilliant Bloggers post to see this week’s topic.

Three Words for 2011: The BlogWorld Team Weighs In

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By now you probably know about Chris Brogan’s three word challenge. Every year, Chris  chooses three words to help shape the upcoming new year. Each year, Chris also challenges the rest of the blogosphere to come up with their own three words. Well, the BlogWorld team took him up on his challenge. On Sunday morning, we all woke to a “Happy New Year” email from Rick Calvert. An excerpt:

We wouldn’t be where we are today without each of you but I want to challenge you all to challenge yourselves to exceed even your own expectations in 2011. Not just when it comes to your BlogWorld responsibilities but in your personal lives as well.

Chris Brogan has a great blog post explaining a little twist on New Year’s resolutions. Instead of having traditional resolutions, he picks three words that represent an overarching theme that helps guide all of his goals for the year. I think it’s a great idea and would like to encourage each of you to think of three words that represent your goals for 2011.

As we all shared our three words via internal email, it occurred to me that you all might be interested in our three words as well.Not only does it tell you something about us, personally, but it will also show you our focus and determination for2011. So I asked for, and received, everyone’s permission to share their three words with you.

Behold, the BlogWorld team’s Three Words for 2011:

Rick Calvert:

Live includes several things for me, including getting healthier, spending more time with my family and enjoying and making the most out of every minute of life.

Learn includes reading more , keeping up with the latest technology and developments that effect our industry, playing my guitar, and mastering a foreign language among other things.

Lead includes trying to make the best possible decisions to help each of us and BlogWorld as a whole to succeed, positioning BlogWorld as the leading event in our industry and leading by example.

Dave Cynkin

(Who also considered adding “brevity” to his list):

Fitter: Last year, I resolved to get into great shape. I put forth some effort, but didn’t really achieve what I’d envisioned (I injured myself multiple times and it kept me from exercising consistently). Still, the small, incremental forward steps I made amounted to a platform I can continue building upon. I’m resolving this year to get myself into better shape than last year. I started a fitness post series on our blog, but got so busy with the event coming up, I didn’t continue. I’m now going to continue researching and improving my own nutrition, experimenting with new exercise and training regimens, and I’ll continue posting about fitness to help others as I help myself. The times when I’ve felt, thought, worked, created and performed best was when I had great health and fitness. My mind is tied to my body, and I’m resolving to improve them both as part of my daily life. I have some specific sports goals which are dependent on fitness, but that’s another conversation.

Friendlier: I’m generally a fairly friendly guy, always calling friends to keep in touch while driving on the freeway, emailing to say hello, inviting others for the rare dinner out, and I try to get out and meet up with friends when possible (meetups, tweetups)…but I want to be a better friend and family member. I want to listen better, strengthen my relationships with friends and relatives, and spend more time re-connecting with those who are dear to me (which can be challenging with business, kids, sports and keeping a household running). I often think the year goes by so quickly, but the way I mark time over the course of the year is with fun get-togethers spent with friends and family members. I don’t quite know how I’ll create more time to increase frequency of these occasions, but it’s important to find a way. I love social media because it creates a bridge to new relationships and conversations with new people, but it’s also important to appreciate and nurture the relationships I have and am grateful for.

Faster: This is really about organization and time management, rather than somehow getting faster like a superhero (although the thought of a cape is mildly intriguing). Like all of us, I’m busy and I never seem to have enough time to get everything done. I get up early and stay up late, yet there’s just a big darned pile of to-do’s waiting for me the next morning. Well, it’s high time that I get more organized and efficient. It’s easy to let emails and phone calls distract from getting things done efficiently, but this year I’m going to get better at focusing, completing, moving on to the next thing. Better to have 10 things done and another 10 on deck, than to have 20 things incomplete and insufficient forward motion. I think I’m pretty productive, but being more methodical, I’ll get tasks done quicker and free up time for the other 2 items listed above. Once I’m working more efficiently, I can also easier determine which items I cannot get to in a preferable amount of time, and I’ll seek help to get those things done and not wait for me! 🙂

Patti Hosking:

Health, Prosperity, and Balance.  I’m sticking with them and will do my best to live up to them through my BlogWorld role.  2011 will be phenomenal especially if we keep working together!

Deb Ng:

Positivity: I take a vow of positivity each year. It keeps me from firing off at comments or emails in anger, and encourages me to find the “bright side” of every situation. It works.

Productivity: I’ve gotten more productive in the business sense, but not in the personal sense. This year’s productivity relates to my body more than anything else and I am going to work hard to get my body into shape and be productive in body, mind and spirit.

Patience: I hate waiting. Bad things happen when I wait. I need to fix that.

Nikki Katz:

Growth:  I really want to grow in all aspects of my life – spiritually, learning, writing, traveling, working … From growth comes excellence and I always strive for the best!
Cherish: I need to learn to cherish my kids, my friends, my family, and the little things in life. I’m always going forward at 500% and need to take time to appreciate the present.

Patience: Sorry Deb, I have to take this too! Patience is a constant struggle with me. I have a temper and it is quick to flare when I’m angry – whether its waiting or whether its when someone else doesn’t understand something I’m trying to explain (that would be my children!)

Alli Boyer:

Focus: In the past, I’ve been going in a bunch of directions, but I’ve found that in trying to be good at everything, I haven’t really been excellent at anything.

Risk: I’m going try to push myself in 2011, get out of my comfort zone a little more.

Connect: I’ve made some awesome friends in the blogging, and in other parts of my life, and I want to do my best to stay connected to these people, rather than getting wrapped up in my own life too much and letting those friendships and business relationships die.

Did you blog about your three words for 2011? If so, please share in the comments.

Introducing BlogWorld’s New Conference Director Deb Ng

Author:

We are thrilled to welcome blogger extraordinaire and the newest member of our BlogWorld team aboard; Deb Ng.  I don’t say that lightly, I am not just sucking up. Deb is an amazing writer, both in quality and quantity. If you want to learn how to be a better blogger or want someone to emulate you can start with Deb.

We think Deb is a perfect fit for this role. She is the prototypical BlogWorld attendee. She writes for several different sites, including this one. She has successfully monetized her content by creating her own business model and is continually looking for new tools, technology and inspiration just like you and me. She has attended, spoke, and represented one of her clients at the show in the past. She has attended BlogWorld since our first event in 2007.

We expect this to be our biggest event ever, and to have our best educational content ever. Thank you Deb for believing in us enough to cross over from BlogWorld attendee and speaker to joining the team.  Please join me in welcoming Deb to her new role in the BlogWorld family.

If you are interested in speaking at this year’s event you can reach Deb by email deb@blogworldexpo.com.

Introducing BlogWorld's New Conference Director Deb Ng

Author:

We are thrilled to welcome blogger extraordinaire and the newest member of our BlogWorld team aboard; Deb Ng.  I don’t say that lightly, I am not just sucking up. Deb is an amazing writer, both in quality and quantity. If you want to learn how to be a better blogger or want someone to emulate you can start with Deb.

We think Deb is a perfect fit for this role. She is the prototypical BlogWorld attendee. She writes for several different sites, including this one. She has successfully monetized her content by creating her own business model and is continually looking for new tools, technology and inspiration just like you and me. She has attended, spoke, and represented one of her clients at the show in the past. She has attended BlogWorld since our first event in 2007.

We expect this to be our biggest event ever, and to have our best educational content ever. Thank you Deb for believing in us enough to cross over from BlogWorld attendee and speaker to joining the team.  Please join me in welcoming Deb to her new role in the BlogWorld family.

If you are interested in speaking at this year’s event you can reach Deb by email deb@blogworldexpo.com.

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