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20 Ways to Be More Creative on Your Blog

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blog creativity

Between attempting to monetizing your content and trying to build your community, it’s easy to forget that at its core, blogging is an outlet for creativity. Yes, professional blogging allows you an avenue for educating, inspiring, and entertaining your readers, but it can also be a channel for you to explore your ideas about a topic in a creative way.

When’s the last time you infused a little creativity into a blog post?

The fringe benefit is that a bit of creativity creates a pattern interrupt. It isn’t just good for the soul; by doing something different, you give your readers a little jolt that can be extremely effective in sparking them back to life. That’s why humor is so popular. So much of what we read online is serious that something funny catches our attention.

Creativity isn’t just about being funny (though that can be one form). Here are some other tips to help you be more creative on your own blog:

1. Challenge yourself to imitate a blogger you admire.

Humans learn by intimidating, so one of the best ways to grow creatively is to emulate bloggers your respect. It seems like an oxymoron, that copying someone can help you be more creative, but the innovation comes from expanding your horizons and trying new things. (When imitating, remember to never cross the line into plagiarizing. Always respect others’ work.)

2. Get out of your comfort zone with content creation.

Do you usually write short posts? Write something longer. Does video scare the crap out of you? Record one instead of always posting text. The comfort zone is, well, comfortable, but doing something a little scary can help get the creative juices flowing.

3. Tell a personal story that you might not otherwise share.

Creativity comes in many forms, but one of the most underutilized is storytelling. Telling your story, especially a personal one that you wouldn’t normally share, can help you more creatively blog about a topic.

If you want to learn more about storytelling and creativity, I recommend this podcast from Get Storied.

4. Write about the opposing opinion.

It can be an awesome challenge to talk about the other side of a debate. Play devil’s advocate, even if you feel strongly about a specific topic. When you’re done, you might not what to publish your blog post if you stand strongly on the other side of the argument, but writing the opposite can help you strengthen your own argument. And you never know, you might expand your way of thinking. Questioning our own ways of thinking can help us grow.

5. Change your scenery.

Want to be more creative? Go outside. Or take your computer to your local coffee shop. Or even just work in another room. It’s amazing what a change of scenery can do for your creativity and productivity.

6. Get visual.

Usually, I start with a post idea and at the end, I find images to fit. When I want to get creative, I do things backward. I find an image that I think is beautiful or inspiring or interesting, and I try to write a post around it. An example? This post: “Blogging and the Candy Corn Problem.” While searching for an image for another blog post, I came across this shot of candy corn on a black background, which I thought looks striking, so I decided to get creative and think of a way to incorporate the idea of candy corn into a post about blogging.

7. Look for a connection between two seemingly-unrelated things.

Think about the things that inspire or interest you in life. For me, this happens when I learn something new. I like to share what I’ve learned with others. But what if it’s not related to my niche? How can I tie these two things together? Sometimes it works and sometimes it doesn’t, but looking for these connections can help you get creative. Remember, you don’t have to publish every experimental post you write!

8. Open your mind about your own skills.

What are you really good at?

Okay, now what if I told you that everything you knew about that topic is wrong? Questioning your own skills and knowledge is a great way to think creatively about a topic. For example, this doctor gave a TED talk about how questioning his knowledge about diabetes helped him think about the problem in a new way. Be confident, but always ask questions, even of yourself.

9. Stop asking yourself how you’re going to monetize or drive traffic.

The pressure to make money or drive traffic to a blog can stifle your creativity, because we’re worried about failure. Give yourself permission to fail by not caring at all about the ROI of a post. Certainly, if you want to make money with your blog or are otherwise using it to support a business, ROI is import, but we occasionally need to let loose and simply be creative.

10. Take a risk.

Risk-taking is scary. Again, the fear of failure is very real and can be suffocating when you’re trying to be creative. Every once in a while, though, you have to take that leap of faith and just do something different. Put yourself out there and do something that just might be a flop. It’s okay to fail occasionally, because that’s how we learn and grow.

11. Do some mind-mapping.

I’m not a huge fan of brainstorming. There are actually studies that show this isn’t a super effective tool because there is no criticism (see the next point). However, mind-mapping is a different beast. With mind-mapping, you’re organizing your thoughts, which allows you to see holes in your place. It can help you pull some creative ideas out of those nooks and crannies of your brain.

Lifehacker has a really great post on five mind-mapping tools you can use to help you with this process. And check out the mind-mapping post we published in the past about your new media opinions.

12. Be critical of what you’re doing.

Brainstorming is supposed to give you a safe environment to dump everything you can think of onto a paper or whiteboard or whatever, no matter how bad your ideas may be. The thought is that if you aren’t inhibited by being worried that your ideas stink, you’ll come up with some great, creative ideas, even if most of what you brainstorm is crap.

Except this model for creativity doesn’t really work. What works better, according to some studies, is to freely brainstorm ideas, but to debate and critique these ideas as you go. So as you’re coming up with some creative ideas for blog posts, look at them with a critical eye. Or, better yet, work with a friend or a mastermind group to “brainstorm” some ideas, but using the debate model, where you think about each idea critically.

13. Consider Edward de Bono’s Six Thinking Hats.

The Six Thinking Hats that de Bono wrote about can help you with thinking…and with being creative about your blog posts. These hats are:

  • White: the facts
  • Yellow: optimism, benefits
  • Black: judgement (devil’s advocate, see point #4)
  • Red: feelings, intuition
  • Green: possibilities, alternatives
  • Blue: management of the thinking process

The last hat, the blue one, is more about how the other five types of thinking work together, but take a look at what the white, yellow, black, red, and green hats represent. When you write a post, “put on” one of these hats and think about how you could rewrite differently. For example, if you wrote a highly emotional post (red), could you put on the white hat and go back to add in more facts? Or if you wrote a most about why something is great (yellow), could you go back into the post and address the downsides (black)?

You can learn more about the six thinking hats here.

14. Think about alternative realities.

It’s a lot of fun to play “What if…” Think of some crazy scenarios and write about them. For example, I wrote, “12 Ways Blogging Would Be Different Without Twitter.”

15. Solve a problem with limitations.

Sometimes, the best way to think outside of the box is to put yourself inside of the box. Set some crazy limitations for yourself and see what you come up with! For example, if the readers of your fashion blog could only buy black and white items, how would you suggest they add style to their wardrobe? Or if the readers of your food blog needed to prepare a satisfying vegan meal that the meat-eaters in the room would also enjoy AND that was low-carb, what would you suggest?

16. Practice.

Like anything, creativity takes practice. The first post you write might stink. That’s okay. Don’t publish it. Try again tomorrow!

17. Keep a journal and use note-taking tools.

Sometimes, a creative idea may come to you from an unlikely source. Once, I was at a Holocaust museum in Israel when I realized it would be the perfect feature for a post about storytelling. If I didn’t have Evernote to jot down my idea on the spot, I would have forgotten it by the time I got home. Instead, I ended up with the post, “Telling Your Brand’s Story: Historic Lessons and Modern Applications,” which I am very proud to have written.

There’s a great list of note-taking tools here, or go old school and get a journal!

18. Work with people from different backgrounds.

Blogging is often a lonely endeavor. But as writers, we can sometimes benefit from working with our peers. Lots of bloggers belong to mastermind groups, but I actually think you need to go a step farther. Get out there and work with some people who aren’t in your current circle of friends. Look for people who come from different backgrounds, like different countries/cultures, different niches, and different experience levels. Fresh eyes on your project (and lending your critiquing skills to their projects) helps everyone get more creative.

19. Work on projects that make you excited.

It’s hard to be creative if you couldn’t give a you-know-what about the blog post you’re writing. Stop what you’re doing and move on to a project that does make you excited.

20. Ask why.

I’ve found that when I question the norm, people get uncomfortable. But it also allows me to say, “I’m not going to take this rule at face value. I’m going to get creative and come up with another solution.” If everyone is saying there’s one best way to do something, question it.

Bonus Tip: Stop reading, thinking, and planning. Start doing.

To be creative, you need to get out of your head and start DOING. Stop thinking about how you can make your blog post more creative. Just try something. Don’t plan out every little detail or outline your post. Start writing.

And for heaven’s sake, stop reading this post. Get out there and start working!

Image Credit: Bigstock

7 Ways to Inject More Creativity Into Your Photos

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It seems everyone’s a photographer now (and that’s kind of awesome) but I gotta be honest… not everyone is an interesting photographer. The good news is that photography isn’t a field of magic secrets and you don’t have to sacrifice any animals to make better pictures. I’ll be speaking at New Media Expo in January about photography tips for blogging and social media, and I wanted to offer up some quick suggestions how to inject more creativity into your photos.

  1. Get close – And when you think you’re close enough, get closer. We see too many snapshots from a very wide angle and the interesting subject is only a small bit of the scene. Very few photos have been ruined by moving closer to the subject.
  2. EmissionsCrop Creatively – Most cameras make images with a 4:3 or 3:2 aspect ratio (the ratio of the long side to the short side of the image) and 1:1 ratios have taken off since Instagram became popular, but don’t hestitate to crop a photo into different dimensions. Have a wide, short subject? Make a wide panaorama. Something tall and skinny? Make a tall and skinny photo (this one might fit well alongside a blog post).
  3. Find the Light – Sure, you could get all fancy and use speedlights or other external lighting specifically for photography, but odds are that most of the photos you’re creating are happening under either natural outdoor light or the ambient light indoors. Look at that light. Look at the angles. Look where the light is hard and casting harsh shadows vs. where it’s soft and diffused. Move around. Place your subject where the light is better when you can. As a specific example, if there’s a window (not directly facing the sun) you’ll often find nice light coming through that window and nearby would be a great place for an indoor portrait.
  4. Fly High or Get Down – Far too many photographs suffer from “six foot guy with a camera to his eye” syndrome. They’re created in the most natural way as someone simply holds the camera up to their face and clicks the shutter. As a result, photos offen suffer from this similarity and lack of variance in perspective. Try something new… get down on the ground and shoot upward. Find a vantage point that’s up above the crowd. I’ve been known to bring a 6’ stepladder with me on some photo trips… it’s fascinating how just a few extra feet really change one’s ability to make a compelling image. Even without extra gear, holding your camera above your head can be a great way to change things up.
  5. Look for Reflections – I live near Portland, which means that a puddle of standing water is a frequent sight. Puddles aren’t the only option of course; great reflections can be made in lakes, fountains, or other bodies of water. Smooth water can make for some interesting straightforward reflections, but a rippled surface can also make for some interesting (although more abstract) patterns, especially at night.
  6. Leave Part of the Subject Out of the Frame – Most photos include the entire subject in the frame, but what if you left some of it out for a bit of mystery or to get your reader thinking a bit. Sure, you could write about a popular board game and include a photo of the game board… but what if, instead, you included a photo that only consisted of part of a recognizable game piece?
  7. Blur on Purpose – No, you probably don’t want to go out and create all of your photos blurry, but selective blur can be an interesting effect. Want to show motion as cars or people move by quickly? Put your camera on shutter priority mode (or use an iPhone app like Slow Shutter Cam) and set it to 1/2 or 1 second duration and see what results you get. Experiment.

These tips are a sampling of the sorts of things I’ll speak about in my Photography Tips for New Media session I’ll be leading at 2:15pm on the first day of NMX (Sunday, January 6th). In addition to the creative aspects, I’ll offer an overview of basic exposure and lighting, as well as a few things to keep in mind when shooting specifically for your blog or social media. I hope to see you at NMX!

6 Ways to Add the “Show” to Your “Business”

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Imagination. It is the wonderful result of recorded audio. When you listen to the radio, podcasts, audiobooks or other recorded audio, the imagination is in full motion. Your imagination belongs to you and you alone. You have full control. Your imagination is unlike any other.

Your imagination is used for your sole benefit. The characters and scenes created in your “Theater of the Mind” are exactly how you want them to look. The images are created in your mind in a way that gives you the greatest pleasure. It is all to benefit you.

The wonderful details in a story can stir the imagination in magical ways.

Video typically doesn’t stimulate the imagination the way audio does. When you see a car in a video, you know exactly what it looks like. If you and I both see a car in a video, we would both describe it in very similar ways. There is not much left to interpretation.

If I describe a cherry red 1968 Ford Mustang to you, I couldn’t possibly describe every detail. What does the interior look like? Where is it parked, or was it moving? Is there anybody in it? What kind of tires are on it? Hard top or convertible? There are many details to the story left to your interpretation.

Your imagination creates the car in a way that adds the most to your story and vision. That is the magic of recorded audio. Vivid details take your stories to another level of engagement that video cannot.

There are ways to include recorded production elements within your show that will enhance your listener’s imagination and experience. When you add recorded elements, the imagination of your listener will be further stimulated. You will help create elements within your listener’s “Theater of the Mind.”

Here are a few recorded elements you could easily add to your podcast to spice up the listening experience.

1. Intro/Outro

This is show biz. You produce your show to entertain just as much as inform. Your podcast is just as much “show” as it is “business.” Add some sizzle to your show.

A produced “intro” and “outro” for your podcast is an easy first step. The “intro” opens the show, as in “introduction.” The “outro” closes the show, similar to a conclusion. At a minimum, find a great piece of music that will open and close your show. You can find many sites on the internet that sell music clips for less than a few dollars.

 

2. Interviews

Guest interviews are a great way to add depth to your audio. A second voice on the show will stir the imagination. Listeners will wonder what your guest looks like. The stories told during the interview will create visions in the mind of your listener.

Listeners enjoy eavesdropping on other conversations more than listening to a lecture. By adding interviews to your show, you allow your listener this pleasure. Sure, you could provide the information yourself rather than going through all the work to secure, arrange and conduct the interview. If you are hoping to develop a relationship with your listener using content that will be engaging, go the extra step by including interviews within your podcast.

 

3. Listeners

Adding listener audio to your show is another way to juice up your podcast. When you simply read a listener e-mail, the question typically lacks the passion that would come from the listener. The inflection is a little different than the caller would use. The question is also asked in the same cadence, style and voice that you ask every other question.

When you add listener audio, a second dimension is added to the show. Though the caller isn’t actually there, the second voice almost creates a conversation. Your audience is now listening to a conversation rather than a monologue. The question will also be asked in a way unique to the caller.

Similar to the way interviews stimulate the listener’s imagination, callers can add to the “Theater of the Mind.”

You don’t need to include the entire phone call. It is show biz. Use the part of the call that will most add to your show. If the call includes a bunch of details not relevant to the question or the show, feel free to edit those parts out of the call. As long as you are not changing the intention of the caller, or making it sound like they are saying something they didn’t say, editing the call is perfectly acceptable.

 

4. Audio Examples

When you make reference to a piece of audio, play a sample. If you are talking about an interview that Jimmy Johnson gave after a race, play a clip of that interview. Your listeners will be further engaged by the additional voice. Audio examples are just another way to add that additional level of production to your show.

Additional audio will take your listener to another place. An interview clip will transport your listener to the interview location. An old television clip with create memories of seeing the show. A sample of a classic speech may elicit visions of the orator. Use audio to enhance the listening experience.

 

5. Celebrity Endorsements

People like to have their decisions validated. That is why many companies hire celebrities to endorse their products. If Michael Jordan wears Hanes, it should be alright for me to wear Hanes as well. I don’t feel like I’m the only one doing it when I see Michael Jordan doing it.

You can use this concept to benefit your podcast. If you can get a well-known name in your area of expertise to record a quick endorsement for your show, that piece of audio will add an element of credibility to your podcast. Your listeners will feel like they are not alone in liking your show. They will be validated.

 

6. Sound Effects

Sound effects can easily enhance the imagination. You need to be careful that you don’t overuse sound effects. Too many effects can make your show sound amateur. However, a well-placed effect here and there can add to the delight of listening.

Adam Carolla has a producer who is responsible for adding sound effects to the show. If you haven’t spent time with Adam’s podcast, listen to one episode simply for the production elements. His content may not be your cup of tea. However, the production of the show must be admired.

The magic of recorded audio comes from the imagination. When you stir wonderful visions in the “Theater of the Mind” of your listener, you will truly begin to engage your audience. You can then begin to build meaningful relationships with your listeners and keep them coming back again and again. Use these ideas to add a little “show biz” to your podcast today.

Photo Credit: Bigstock

How Formulas Can Make You a Better Blogger

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“Frameworks end up producing style…What does this mean? It means you get more readers. There’s a big difference between readers and traffic.”

-Nate Riggs

As bloggers, we often shy away from advice that tells us to be systematic or formulaic in our writing. If you’re anything like me, you have a knee-jerk reaction to such advice – screaming in anger. We’re creators! We need to be free to create!

After all, we already see enough of that robotic stuff when tracking stats, formatting, and doing other blogging tasks, right?

But systematic doesn’t have to be evil. In fact, creating formulas can not only improve your writing, but it can also help you find that creativity we all crave as writers. Yes, I actually think formulas can make you a better blogger.

At BlogWorld & New Media Expo 2012, Nate Riggs (pictured at right) talked about mastering the list post, and he’s the person I blame for changing my mind about formulas. At the beginning of his presentation, Nate talked a bit about formulas and why they make sense for make bloggers. This information gem has already changed how I think about blogging, so today, I wanted to share the information with you.

Formulas as a Foundation

The most important concept to understand when it comes to writing in a formulaic way is that this is just a foundation. You need more to create a great post than simple a tired formula that bores your readers. However, a good formula (like a list post) is a strong foundation, and it can support experimentation. By having this “base” for a post, you can be more creative and know that you aren’t so far out of the box that it will confuse readers.

Formulas for Consistency

I’ve found that blogging consistently is one of the most influential factors on my stats. However, who among us hasn’t had weeks or even months when blogging seemed impossible? Life gets in the way sometimes, and writer’s block can make it impossible to come up topics, even with these three secret ways to find post ideas. Formulas make it a lot easier to blog consistency, no matter how busy you are or how uninspired you might be feeling. When you have a formula, you have a base for structuring your ideas, which makes consistency a lot easier.

Readers Love Formulas

Formulas can easily be equated to works like “boring” and “expected,” but that isn’t always the case. In fact, your readers might not even realize you’re using a formula unless you point it out. Formulas are formulas for a reason: they work. They’ve been honed to be inviting, memorable, and easy to read.

You don’t have to use a formula, list or otherwise, every time you write a post. But don’t make the mistake of thinking that formulas have no place at all on your blog. They can actually be quite helpful and make you a better writer, so explore this blogging option to create better content no matter what your niche.

Want to learn more about a specific type of formula, the list post? You can catch Nate’s full presentation with our virtual ticket, which also gives you access to all of the other sessions you may have missed at BlogWorld & New Media Expo 2012! Buy a virtual ticket here today!

7 Ways to Overcome Podcaster’s Block (Yeah, That’s a Thing)

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I have no idea what to write.

No, seriously. I came up with a couple of topics for the column this time, and discarded them. I even got about two paragraphs into one of them before realizing it was terrible. I’m sitting in a hotel room in Idaho Falls, Idaho. My family and I are here for my brother-in-law’s wedding, and I’m up here in the room trying to bash out an article. Oh, don’t worry – there’s nothing important going on right now that I’m skipping out on. This was planned downtime. So, here I am.

I’m completely stuck. I have no idea what to write.

I’ve tried my hand at being a writer; a novelist, even. In fact, I have a terrible novel sitting on my hard drive that will never, ever be published. I’ve tried being a blogger. I know what writer’s block looks like… oh, yes, yes, I do.

There are times when I sit down in my studio at home, turn on the microphone and realize I have no idea what to talk about. Some shows are easy: Geek Dads Weekly “writes” itself, and Yet Another Weight Loss Show is just a recap of my dieting efforts during the week prior. But other shows that I produce? Writer’s block is real, and it translates perfectly to podcasting (much to my dismay).

Here then, are my tips for overcoming… podcaster’s block. Yeah, that’s what I’ll call it!

  • Get a portable recorder if you don’t have one. Changing your location will change your state of mind and can open up the creativity. Record something outside, or at the local mall, or at a coffee shop. Something different.
  • Babble. Babble into the mic like an infant. Make strange, random noises. Much like simply scribbling your pen on paper can break writer’s block, making noise can stimulate your brain and get you going in the right direction.
  • Check your email. Oh, I know, this is supposedly one of those things that all the productivity gurus warn you about. Don’t check your email!!! You’ll get distracted from your task!!! Yeah, you will. And that’s not a bad thing when you’re trying to deal with a creative block. Anything you can do to make yourself think is a good thing here.
  • Walk away. I mean literally, walk away from the microphone. Go outside, walk around your house or apartment building twice. Really look around; think about what you’re looking at.
  • Have a drink. A nice glass of wine can do wonders for the creative soul. Remember though, we’re trying to podcast here, so drinking carries risks. The goal is to loosen up a little bit, not to drink enough that you slur your words and make it impossible to record a straight show. Also, if you’re podcasting for your employer, bringing wine to work is usually frowned upon unless you’re upper management, so be careful.
  • Ask for help. Call your spouse or your significant other and tell them you’re stuck. Send an email to some friends asking for topics. Writers often won’t do this because what they’re writing is still in progress – but you’re trying to rock the mic. Turn to your audience. Ask them what kinds of things they want you to talk about. They’ll tell you.
  • Do a show about how you don’t know what to talk about, then turn it into an episode listing your favorite ways to break writer’s – or podcaster’s – block.

Hey, look! I figured out what to write about!

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Is Generic Content Bringing You Down?

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Think back on the last few weeks and all the blog posts you read, podcasts you downloaded, and videos you watched. If you’re anything like me, the list is pretty long. But now ask yourself this: how many do you actually remember?

Often times, I’ll click on a link expecting to read some high-quality content. And I do – the information is well-researched, there are no spelling errors, and the blogger’s message is clear. In our fast-paced ADD Internet world, though, I’m moving on to another link pretty quickly. If your content was generic, no matter how informative and well-written the post might be, I probably won’t recommend it to others…and after a few weeks, I definitely won’t remember it.

What is Generic Content?

“Generic” is kind of a vague term in this context so let me explain what I mean. To me, generic content is content that can be found on any blog out there. There’s no little oomph to connect it to you as a blogger and the information is nothing new. Essentially, it just looks like you rewrote a post from another blog and plopped it on your own site. It brings you down as a blogger and it certainly brings me down as a reader.

Now, I’m not saying that you can’t cover news stories and topics that have been covered by other bloggers in the past. Heck, I don’t have to tell y’all that it’s hard to come up with super original ideas every single time you write a post. Sometimes you just want to cover a concept that you really enjoy, even though others have as well. Also, readers, frankly, need information that’s been covered elsewhere. Just because you read Billy Sue’s Amazing BBQ Blog where she covered the different types of BBQs doesn’t mean that the readers of your cooking blog do, so covering that same topic makes sense.

So if I’m not saying that every post has to be super original, what am I saying? Let’s take a look at how to pull your blog out of generic-land.

Baby, Are You Down, Down, Down, Down, Down?*

Here’s a good way to evaluate your content to see if it’s generic. Take your name off the post and label it “admin” instead. You don’t actually have to do this, but at least imagine it. Would people still know it’s you? Would they care?

Personality in your posts is important, but being generic isn’t just a lack of personality. It’s a lack of style, and personality is just a part of that. A lot of bloggers don’t have big personalities, and that’s okay as long as you make up for it in other ways. Someone like Jordan Cooper is going to write a recognizable post because of his sense of humor. Humor is part of his personality. Take away all of that funny stuff, though, and you still have a blog post that is far from generic. Likewise, someone like Kyeli from Connection Revolution is going to write a recognizable because because her posts are super introspective and sensitive. It’s part of her personality. Take away the tear-jerking and humbling moments, though, and you still have a blog post that is far from generic.

What is it beyond personality that makes these bloggers (and many others I love)? Here are some things to keep in mind:

  • Use original ideas when possible. Like I’ve said, that’s not always possible, but original ideas, ideas that are not found anywhere else, will build a backbone to your blog.
  • Be opinionated. You don’t always have to present information like a textbook. Your opinions will make your content unique.
  • Think about the words you use. Writing (and even speaking if you podcast or vlog) is an art, and taking a moment to consider the specific language you use can really elevate your blog posts.
  • Find a new angle. If everyone under the sun has written about a specific topic, look for a way to cover it that is new and interesting. For example, if you blog about celebrity relationships, instead of writing a straight news story about Hugh Heffner’s financee calling of the wedding, you could cover the story in a post about celebrities that have been left at the alter or celebrity couples with huge age differences. You’re still providing readers with the information, but you aren’t rewriting stories found on other blogs.
  • Crowdsource. What is a blog without its readers? They’re one of the things that makes your blog unique. So, use their comments or tweets as jumping off points for your posts.

Of course, not every post has to include all of these elements. However, if you’re writing generic posts that could be found on any blog out there with any writer’s name on it, you’re doing a disservice to your readers and to yourself. Present your knowledge in a way that stands out, and you’re create a blog that people have to read and share, rather than a blog that readers forget.

*I couldn’t resist. I love that song.

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