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Build a Pinterest Presence from Scratch: Create Your Boards (Day Two)

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This is part two of a five-part series to help you create a Pinterest presence from scratch for your business or online content. Make sure you’re subscribed to our blog so you don’t miss a single day!

Yesterday, we went over how to sign up for and create a profile on Pinterest, but having an empty profile won’t get you many followers, nor will it help your business or online content. So today, we’re going to go over how to create boards that set you up for success.

Creating a board is pretty simple. Simply click the “Add” button in your navigation bar and choose “Create a Board.”

creating a board on pinterest

In our free ebook, The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest, I talk about the ten boards I think everyone should create as a start to their Pinterest profile. Let’s start with just three boards to keep things even simpler:

1. A board about a hobby/interest related to your niche

Pinterest is about sharing cool stuff, and that means going beyond your niche or industry. You do want to keep your pins related to what you do, but think outside of the box. For example, on the BlogWorld Pinterest profile, we have a board about coffee. We’re not in the coffee business, but our readers drink a lot of coffee, so it’s a good fit.

You want people to follow you not just for information about your content or products, but because they like the culture your company creates. Pinterest is about community, not just link promotion.

2. A board for quotes (either general inspirational quotes or inspiration quotes specific to your niche/industry)

People on Pinterest love quotes. It’s also really easy to create quotes images yourself by finding a quote you love and using Photoshop, PicMonkey, PicFont, or another program to add the quote over pretty, stock photography or even your own photography. Quote pins get repinned a lot, and you can link them to any of your related content, so they’re a great option for Pinterest.

3. A humor board (either general humor or humor related to your niche/industry)

Like quotes, people love images that make them laugh. Don’t worry if you’re not artistic enough to create your own funny images and cartoons. You can use this board mostly for repinning others’ funny images! But because humorous images get repinned pretty often, you definitely want this kind of board so your pins and repins spread and more people find your profile. Keep your humor niche/industry related as much as possible so you’re attracting followers who are relevant, and always be mindful about having good taste with jokes.

You’re off to a great start! Now, let’s fill out your profile with some more boards related to your specific niche or industry. In addition to the above three boards, I recommend that you create at least seven boards where you can pin both your own stuff and stuff from other people.

I know what you’re thinking! Seven boards?!? Why do I have to create so many?!?

You want to create so many boards for two reasons:

1. Not everyone who lands on your profile will know you. If they come to your profile and see a board called “My Food Blog” with all of your blog posts pinned to it, they have no quick concept of what they’ll find on the board. You want to name your boards after things that are well recognized, like “Cakes” and “Chicken Recipes” so people know exactly what to expect.

2. People need options that are as segmented as possible. If you have a furniture store, for example, people with different needs will be landing on your profile. Person A might have ten kids and need cool playroom ideas. Person B might not have kids at all, but wants garden furniture. Person C might live in a high-rise with no outdoor space, but is looking for a bedroom set. If you just have one “furniture” board filled with all of those things, all three people will look at that board and think, “Well, I might like some of this stuff, but most of it isn’t for me, so I’m not going to follow it. It makes much more sense to have boards of kid’s rooms, bedroom sets, outdoor furniture, and so forth.

My general rule of thumb is that you should create boards in narrow categories, but not so narrow that you can’t find something to pin or repin to them at least once a week. In terms of how narrow to go, therefore, it will depend on your specific needs and relation to the category. For example, if you blog about lifestyle design, you might want one overall travel board, along with boards about health, family, etc., but if you blog just about travel, you’ll want to segment and have boards like “Travel Tips for Parents” and “Tropical Destinations” (or whatever makes sense for your blog).

Think about how your readers define themselves. This might not be the same way you define them in categories on your website. It depends on your audience.

But your goal today is to create at least seven boards based on the links you can offer. On these boards, you can pin both your own stuff and stuff from others. So, adding to the first three boards I mentioned, you’ll have a great start with ten boards.

Of course, as you use Pinterest, it is A-okay to add more! The best and most popular Pinterest profiles out there tend to have dozens and dozens of boards. Just make sure you can maintain what you create, adding pins to each board at least once or twice a week.

This is very important: Every time you create a board, go back in and fill in the details so you show up in search results. When you add a board, you’re asked to categorize it, which is a start, but you want to also add a description. To do this, click your name in the navigation bar and once you’re on your profile page, click on the name of the new board you’ve create. Then, click the “edit” button and this will pop up:

edit a pinterest board

Make sure you fill in the “description” box with something that tells viewers what the board is about and indicate the topic so that when people search, your board will potentially show up. For example, on the Cookies board above, I used the keyword “cookie recipes” in the description since people might type that into the Pinterest search box.

Then, simply hit the “save” button and your board is ready to go.

See the entire series here:

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