As a celebrity and entertainment blogger I’ve run both fan blogs and gossip blogs – and they’ve both been fun to write. A fan blog will gush about the celebrity, show off their latest magazine scans, and steer clear (for the most part) of all romantic gossip. Alternately, a gossip blog dishes on all the rumors, picks apart fashion and career choices, and may even make fun of the celebrity. Both can bring in a lot of page views. Both can have a large following. But how do you choose the direction of your celebrity blog?
- What Does Your Gut Say? (i.e. how do YOU feel about the celebrity?) If you’re not a fan, you probably won’t run a fan site very well. You’ll want to make too many snarky comments! But if you truly love the celebrity and want to drool over the latest interview in minute detail with HD screenshots, that’s the route you should take.
- What Is Your Goal? As with any blog, you have to determine your reason for writing on the topic. Do you want to have fun and get your water-cooler gossip online? Or do you want a place to meet new like-minded fans.
- What Is Your Voice? Analyze your writing style to see if you fall more into the snarky, critique, Perez-type category – or the gushing, polite, fan category. It will be easier to blog on a consistent basis if you follow your style.
- >What Can You See Yourself Writing in 2 Years? Whatever style you go with, you’ve got to stick with it. Even if your celebrity doesn’t. If you run a fan site and your celebrity does something bad – chances are your followers will still support them. So you will need to as well (or risk losing your audience). Same if your celeb changes from a party-crashing socialite to a do-gooder.
Whatever type of celebrity blog you choose, my biggest advice is to blog consistently and blog often. It’s a tough genre to break into and very news-driven. You want to be one of the first people to get information up, or you won’t be the blog that a reader follows.
Image Credit: SXC