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Technorati State of the Blogosphere 2008 Now Available Online


BlogWorld attendees were first to see this data courtesy of Technorati’s CEO Richard Jalichandra who opened the 2008 BlogWorld & New Media Expo with the highlights of this report. Today Technorati has released part 1 of 4 of the complete report.  Three more segments will be released this week.

My biggest take away from this report?

More bloggers are able to make money from their efforts. As the medium builds in readership

Blogs are Profitable

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.

Bloggers are sophisticated in using self serve tools for search, display, and affiliate advertising, and are increasingly turning to ad and blog networks. Many bloggers without advertising may consider it when their blogs grow – the inability to set up advertising will not be a factor.

I think this is what Technorati means by the medium going mainstream. Obviously we agree here at BlogWorld.

One of the smartest social media experts I know Marshall Kirkpatrick doesn’t.

Erick Shonfeld at Techcrunch doesn’t believe the self reported earnings from bloggers:

The $6,000 a year I can believe. The $75,000 figure is harder to swallow, especially with only 100,000 visitors a month. But directionally there is no doubt that blogs are bringing in more cash.

I am not statistician but maybe serious bloggers who earn income are more likely to respond to the survey?

More thoughts at CNET, Mashable, VentureBeat, A VC,

Basking In The Glow!


WOW! This was an amazing weekend. My head is still spinning. I met so many great people, who said so many nice things about the show (how it was the best conference ever, the most organized, the best looking), our staff (how helpful and professional they were), the speakers (just how overwhelming the list if rockstar speakers were, how great the sessions were, how people couldn’t decide which killer session to choose from), the exhibitors (the cool swag, the great blogging tools they had, how many exhibitors there were, the sponsors (Jones Soda was a smash! with the blogger branded sodas), the attendees (how they asked great questions from the exhibitors and were so interested in what they had to offer), everyone loved the parties! So many more kudos from all of you.

Honestly I have exhibited and attended hundreds of events, organized dozens of them and never seen a group of people this happy and fulfilled with any event. People didn’t want to leave. There were tons of people on the show floor as the Freeman crew was rolling up the carpet after the exhibit hall had closed. Lots more just chatting in the new media lounge, then a few hundred more in different gatherings all over Vegas Sunday night. I tried to meet up with all of them but after the 5th bar I was worn out and had to get some sleep.

A huge thank you to all of you who spoke with me and gave your feedback. We work really really hard on BlogWorld and it is a labor of love for me personally. To hear so many compliments from so many people really means a lot so again Thank you everyone of you.

More posts and well deserved individual thank you’s to come but for now I just had to share the overall feeling of joy and satisfaction I am feeling today. It would never have happened without each and everyone of you contributing your excitement, experience, knowledge and enthusiasm. You are all what made BlogWorld such a great event this year.


The Calm Before The Storm


Most people don’t realize how much work happens before the show starts so I thought it might be interesting to give you all a look at what goes into setting all this up. I took a little video Thursday afternoon. Feel free to flame by video skills, as they are terrible. Here are a couple of the large banners you will see when you come in:

And for all the very kind folks who volunteer to help “do something” every year at BlogWorld, this is the job that always needs to be done, that no one wants to do bag stuffing:

Glamorous isn’t it?

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