To offer value as a speaker at BlogWorld & New Media Expo, you don’t need to run a million dollar business or have 10,000 followers on Twitter or have written a bestselling book or any of those things. Those are nice, but not necessary. No, you need two things:
1. To have experience and knowledge that other people want to learn about.
2. To be able to communicate that knowledge clearly.
That’s all you need. Really. Don’t get me wrong, it’s great to have various measures of success – and we all have them in one way or another – but when it comes down to it, that is what it’s all about.
So, if I’ve convinced you of that, and speaking is something that you want to do more and more in the future, please allow me to offer some tips to help you be the best BlogWorld speaker that you can be.
This advice comes from my experience as a speaker, which includes participating in three panels in the last two years of BlogWorld. Last year, I led the “Social Media: The Bad and The Ugly” panel with Robert Scoble, Amber Naslund and Wayne Sutton.
Prepare for Your Session
“We’ll meet up for lunch on the day of our session” is NOT acceptable preparation. In fact, it’s completely unacceptable and disrespectful to BlogWorld, the organizers of the event, the attendees and everyone involved.