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blogworld la 2011

Scott Monty Interview – Ford’s Social Media Manager – BlogWorld 2011 Los Angeles

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At last year’s Blog World, Future of Publishing host Murray Newlands interviewed Ford’s social media manager Scott Monty about social media marketing, outreach, and other topics. In this interview, Scott talk about Ford’s social media outreach efforts and how a big, “traditional” company can embrace new mediums of communication. What Scott says might surprise you:

In addition to running Ford’s social media presence, Scott also owns a widely-read social media blog called The Social Marketing Blog, which gives him an outlet to share his expertise among social media professionals.

BlogWorld Sponsor Vanilla Forums Named Among Canada’s Most Innovative Companies for 2011

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For those of you who attended BlogWorld LA 2011 this past November, most likely you know that Vanilla Forums was one of our sponsors. Vanilla is a forum software our BlogWorld forum is run off of.

(Did you know BlogWorld has a forum? We do! Head on over there, introduce yourself and get involved in a great community.)

I’m excited to announce that on November 10th, at the opening bell of the Toronto Stock Exchange, Vanilla was named among the Top 20 Most Innovative Companies in Canada for 2011 by the Canadian Innovation Exchange (CIX).

Here’s some information about the CIX Top 20:

The CIX Top 20 is a unique program designed to showcase Canada’s hottest innovative companies working in Digital Media and Information and Communication Technology.

An expert panel of innovation leaders will select 20 technology companies from across Canada to be featured in a live showcase at CIX 2011, taking place December 1st at MaRS Discovery District in Toronto.

The CIX Top 20 will serve as an elite index of the most forward-looking companies in the Canadian innovation ecosystem, and work to connect the key players driving technology-based business both in Canada and beyond.

As you can see, it is a huge honor to be named among one of the 20 companies. Congratulations to Vanilla Forums!

Lisa Barone on Authenticity

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“Authenticy in marketing is telling a story people want to hear.” – Seth Godin

Lisa Barone’s session at BlogWorld LA 2011, “Creating Your Blogging Superhero,” covered the topic that seems to have become a buzzword in the new media world lately: authenticity. Authentic scares some people because they think it means airing their dirty laundry, but as Lisa teaches, you can be authentic in a really smart way to become a blogging superhero to your readers.

It reminds me of something Brian Clark said at BlogWorld 2010 – I’m paraphrasing, but basically, what he said is that you need to be the best “you” possible online. I think it’s really smart advice. Here are Lisa’s four tips to creating your blogging superhero:

1. Identify your place in the market.

What makes you different? What do you want your audience to know about you – and more importantly, what do you want your audience to remember about you? Says Lisa, “We live in a crowded complex world. Your audience is only going to be able to remember a few things about you.” Before you can create your blogging superhero, you need to identify your place in the reader’s world.

2. Identify the traits and experiences that help you epitomize that.

What traits do you have as a blogger that help you show that you’re perfect for that place in the market? Those are the traits that you’re going to what to show online. According to Lisa, “Being a successful marketer doesn’t mean letting all the nasty bits hang out.” The traits you display should relate back to your core goal as a blogger.

3. Build a story that ties it together, emphasizing the traits that allow you to be the best version of yourself.

“That’s what marketing is – using yourself to show people their desired outcome,” says Lisa

You don’t have to lie to your readers – you just should be selective about how much you want to reveal about yourself. It isn’t inauthentic to want to show your best traits. You act differently around “the boys” or “the girls” than you do around your children, and you act differently around your children than you do around your boss. Tell a story using the pieces of you that make sense for your readers.

4. Lose everything that does not relate back to what you want to show. It’s a distraction.

Lastly, remember that you don’t have to share anything that doesn’t relate back to your goal, even if it isn’t necessarily bad information about yourself. Remember, people can only remember a few things about you, so think about how you want to be known in your niche or industry. Says Lisa, “Too much irrelevant information distracts from your core goal.”

If you missed BlogWorld LA 2011 or were in another session when Lisa talked, check out the virtual ticket. You can listen to her entire presentation there, as well as see sessions with other speakers.

Building Your New Media Empire

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This year, BlogWorld attendees heard from an esteemed panel of online empire builders – host Mitch Joel from Six Pixels of Separation, BlogHer CEO Lisa Stone, Michael Stelzner from Social Media Examiner, and CEO of Federated Media Publishing Deanna Brown. If you want to check out the entire keynote, definitely pick up a virtual ticket. Here were some of my favorite quotes from the panelists:

Deanna Brown

  • “I think it’s less about new empires and more about the fall of empires – the fall of old media.”
  • “The most successful bloggers in our network blog about what they love.”
  • “Avoid anything that puts you in a box.”

Michael Stelzner

  • “If you pick an area where you see a hole…you can build a massive following, and you can turn that into a business.”
  • “Figure out what your customers of prospects are interested in…and then give them what they want.”
  • “I say that I’m a publisher, I don’t say that I’m a blogger. I think that’s how we have to think about it.”

Lisa Stone

  • “Today’s empire of one has to have a diversified business model.”
  • “There is no contest that the most important thing you can do is deliver a fantastic story.”

Again, this is just a small sampling of the awesome empire-building advice these three panelists had to share! Check out the virtual ticket to see the entire presentation and get access to ALL of the sessions from BlogWorld LA 2011.

About the Speakers

Mitch Joel was recently named one of iMedia’s 25 Internet Marketing Leaders. He blogs at Six Pixels of Separation and is the president of Twist Media. You can find him on Twitter @mitchjoel.

Michael Stelzner is the founder and CEO of Social Media Examiner. Technorati and AdAge rank his site as one of the world’s Top 10 business blogs. You can find him on Twitter @Mike_Stelzner.

Lisa Stone is the co-founder and CEO of of BlogHer. Their content hub at BlogHer.com reaches more than 27 million women monthly. She’s on Twitter @lisastone.

Deanna Brown is the CEO of Federated Media Publishing and the co-founder of CondeNet, the digital division of publisher CondeNast. Find her on Twitter @deannabrown.

70+ Brilliant Bloggers Talk About #BWELA 2011

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What a whirl-wind weekend it was in Los Angeles, right? BlogWorld Expo is my favorite time of year, since I get to see old friends, make new ones, and get educated! Brilliant Bloggers is a weekly series we do here on the BlogWorld blog to create resource pages about specific new media topics – but for this special edition, I wanted to collect as many posts as I could find about the event. Good, bad, or ugly, we want to know what you thought!

Definitely check out the entire Brilliant Bloggers series and consider coming back to submit posts for upcoming editions. We’d love to feature some of our speakers and attendees! Also, if I missed you post about BWELA 2011, PLEASE leave it in a comment below. The more round-ups we have to read, the better!

Brilliant Bloggers Talk About BWELA 2011:

Updated 11/12/2011: Even MORE Posts about BWELA 2011:

BONUS: Some Brilliant Tweets from BWELA 2011:

  • “One of the best messages of #bwela today went far beyond social media. @MariSmith: before doing anything, ask “What is my deepest intent?”” – from Aviva Mohilner (@avivamo)
  • “Wow. There are more people in this Google+ keynote than there are on Google+.” – from Jordan Cooper (@notaproblog)
  • “Google+ is to facebook what Macintosh is to Windows. DEEP THOUGHTS from @guykawasaki” – from Ellen Gerstein (@elleinthecity)
  • “New media vs traditional media is the new “To be or not to be”” – from Jorge Aguayo C. (@JorgeAguayoC)
  • “You need longevity in your thinking, think about what you’re doing with your audience over time.” – from Inside FMM (@InsideFMM)
  • “The hardest step: Lose everything that doesn’t relate to what you want to show. We think everything about us is important; it’s not.” – from Tiffany Monhollon (@tmonhollon)
  • “I really like the idea of an internal content library (via @Britopian)…we need to focus more on internal engagement & edu” – from Lauren Vargas (@vargasl)
  • “Best tip so far is from @soniasimone : Write down 3 take aways to implement right away in your biz from each session.” – from Heather C. Stephens (@StephensHeather)
  • “Jim Farley is speaking #BWELA. He is the CMO of @Ford. If you want to see a company that does it right in #SocialMedia – It’s Ford. Period.” – from Jeffrey Powers (@geekazine)
  • “Thanks to @kirstenwright ‘s #BWELA presentation I am looking at my @YouTube insight with a keener eye” – from Miss Lori (@misslori)
  • “The one thing I keep thinking abt since #bwela – Social media is to advert what reality TV was to sitcoms. Game changer & rooted in truth.” – from Callan Green (@CallanPaola)
  • “Focus was my #1 takeaway from #BWELA” – from Bruce Sallan (@BruceSallan)

Thank you SO MUCH, everyone, for all your awesome posts and tweets! If I missed yours, please leave a comment with the link so we can all enjoy it and I’ll be happy to add it to the list! Didn’t write about BWELA? Share a comment to tell us about the best tips you learned at the event!

Ford’s Exclusive Invitation to #BWELA Attendees

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In conjunction with BlogWorld and Ford Motor Company, the Los Angeles Auto Show would like to cordially invite you to attend the exclusive Auto Show Press Days Nov 16 & 17.  The LA Auto Show is one of the top automotive industry events worldwide and will host more than 50 significant World and North American vehicle debuts.  As the first major auto show of the new model season, thousands of media will gather with top industry executives to learn what is in store for the future of the automotive industry.

  • Witness 25 press conferences featuring more than 50 World and North American Debuts
  • Learn about the latest in-car technology and see how cars are rapidly becoming the ultimate personal assistant
  • Drive 30 of the latest electric and alt fuel vehicles from 16 different brands during the Green Car LA Auto Show Ride on Nov 17
  • See a dozen concept cars offering a glimpse into the future of transportation

To qualify for Press days please visit the Ford Exhibit at Blog World and either have your photo taken and share it online or download and share Ford’s mobile app in and around the show.   Ask someone at the desk in the Ford booth to take your contact information and Ford will submit it to the LA Auto Show Press Days registration department.

One More Day of BWELA 2011: How to Rock It

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Today, thousands of bloggers, brand ambassadors, social media professionals, internet marketers, and all-around good people will come together one last time in (this year at least) for a finally day of networking and learning. BlogWorld LA 2011 is winding down, though I hate to use that phrase. It’s actually winding up; although we’ll all soon be boarding planes and jumping into cars to go back to our separate lives, we’re leaving with more ideas – and friends – than ever. It’s a good feeling, right?

So on this, the last day of BlogWorld (until next year at least), how can you totally rock it?

  • Take pictures.

You never get home and think “Woah, I took way too many pictures.” You can always delete the ones you don’t want! Several times, however, I’ve come home from events wishing that I would have remembered to pull out my camera. You’ve probably seen some awesome professional photographers roaming the event, but don’t rely on them to capture the images that mean the most to you. Snap pictures with the new friends you meet, the speakers you adore, the expo floor…anything and everything. You won’t regret having those pictures as memories.

  • Attend sessions.

At BlogWorld, it is easy to get distracted in the halls and never make it to sessions. Networking is uber important, but try to sit in on some sessions today too. They’ve been pretty freaking amazing so far, and today’s are going to be great too. Even if you think you don’t need more education, I guarantee that you will walk away with new tips and tricks. Heck, I even saw Darren Rowse and John Chow attending sessions this weekend. If popular a-list bloggers can get value from our sessions, so can you.

  • Blog.

We get so busy with education and parties and awesomeness that most of us don’t actually blog while at BlogWorld. Don’t forget about your readers back home, though. I’m living proof that you can attend BlogWorld and keep your blog updated while there. You don’t have to write a 2000-word killer post. Just do a quick status update, report on one of the sessions you attended, post some pictures, etc. Or, at the very least, get some posts outlined as drafts so you can clean them and post them rather quickly when you get home.

  • Say hello to the BlogWorld staff.

We don’t bite; I promise! Everyone on the staff is super friendly and we roam the halls regularly. You can catch some of us in sessions (I intend to check out as many as possible tomorrow), and if all else fails, follow us on Twitter to find out where we are. We’ll all definitely be at the party afterward, so if you don’t see us during the day, hunt us down there!

  • Make plans with new friends and partners.

Saying “I’ll tweet you when I get home” or “we should definitely do a project together” is great, but it’s rare that people follow through. If you really want to make a lasting connection with people, make more solid plans before you leave. Set up a time to talk via Skype, come up with some tasks that you can both work on developing, or otherwise come up with a definite plan instead of just a wishy-washy “see you around the internets!”

BlogWorld may be coming to a close today, but there’s still time to enjoy the conference and the company. What are you doing today to totally rock it before you leave LA?

Strategy that Creates Community

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If anyone knows a thing or two about community, it’s Liz Strauss. I got the opportunity to attend her track keynote at BlogWorld LA 2011; here are some take-away key points from her talk:

  • “A leader is someone who wants to build something they can’t build alone.”

We all believe we have to build things alone, like help is a four-letter word. But we all need help to build something great. Remember, John Kennedy had no idea how to actually put a man on the moon. Invite people who share your values to help you – and they will bring their friends.

  • “In order to know where you’re going you’re really have to have a strategy.”

Strategies are the the same as tactics. According to Liz, “strategy is a realistic system to leverage opportunity.” We all have different opportunities, but you need to have a mission so people will follow you…and you need a vision to have a mission. Missions make roadblocks irrelevant, because you’ll find your way around them.

  • “Pick your position. Know where you are.”

When you choose your position, you’re going to attract people to you and help you build your tribe. Notice people: who they are, what they do, and what they notice. And notice people who notice you – those are the people who think like you and share in your vision and mission. Identify your advantages and look for people who need those things. And remember, what you think are your weakness can be turned around into strengths.

  • “Cycles, trends, and conditions shine with opportunity.”

Change allows for the chance to grow. “Bad” conditions don’t have to be bad for you – did you know the most businesses were started during the height of the American Great Depression. You can turn challenges into opportunity.

  • “Understand that you’re going to have different people in your tribe.”

Support people in every way you can, but realize that people are different. You have apostles, people who execute, two-minute volunteers…understand how your tribe works and value them at every level.

  • “Campaigns make sales. Communities make relationships.”

Campaigns are about your products, but you want people to build a relationship with you. That way, when you make mistakes or change your mind, people will follow you.

  • “You can’t lead the community and be the community.”

Liz told a great story about her friend who, within a year of owning her first car, got into five (minor) accidents because she had a habit of speaking with her hands to people – she wanted to be a passenger and a driver. You have to lead – and that means setting an example and being in control of your community.

These were just a few of the awesome points she made during her session. Remember, you can pick up a virtual ticket if you want to hear Liz’s entire talk as well as other presentations from BWELA 2011 – as well as special backstage exclusives from Johnny B. Truant!

About the Speaker

Liz Strauss is a brand strategist and the founder of SOBCon, the business strategy workshop event that grew out of her popular Successful-Blog.com. She was named to Dun and Bradstreet’s 68 Most Influential Small Business People on Twitter and awarded the prestigious title of Titan of Web 2.0 at the World Forum “Communication on Top” in Davos, Switzerland.

BlogWorld Blog Weekly Recap – Zombies, BWELA Packing List and Kimonos

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As we lead up to next week’s (next week people!) BlogWorld Expo in sunny Los Angeles, CA, the BlogWorld blog has been on fire with great content. In fact, every week we have some amazing content from BlogWorld staff, as well as guest posters all over the world.

So you don’t miss a beat, here’s a weekly round-up of articles from October 21st to 28th. I’ve broken it down into categories – such as posts specifically about BWELA, blogging tips and general news.

BlogWorld LA 2011

Let’s Pause for a Word from Our BlogWorld LA Speakers

Blogging Tips and News

The Difference Between Social Business & Social Brand

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Session: Social Business: From Organizational Chaos to Corporate Governance
Speaker: Michael Brito

Did you know that there is a difference between a “social business” and a “social brand”? According to Michael Brito, the SVP of Social Business at Edelman Digital, a business that uses social media channels to communicate with their customers has a social brand but is not necessarily a social business.

In his new book Smart Business, Social Business: A Playbook for Social Media in Your Organization, he explains that a social business is actually defined by its social infrastructure.

“It’s the difference between kind of the internal communications versus the external communications,” he says in the below WebProNews interview. “An organization cannot have effective and meaningful conversations with customers unless they are having effective and meaningful conversations with each other.”

So, which is it for you – do you have a social brand or a social business?

Michael Brito will be speaking about this topic in further detail in his “Social Business: From Organizational Chaos to Corporate Governance” session during the Social Media Business Summit at BlogWorld LA. Be sure to check it out!

BlogWorld and New Media Expo is partnering with WebProNews, a news publication covering search, social media, and ebusiness, in an effort to broadcast how new media can grow your business, brand, and audience. WebProNews has covered BWE since its first show in 2007. Check out reports from previous shows here, and stay tuned for much more coverage from BWE LA.

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