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BlogWorld 2010

How to Create Mouth Watering Content for Your Blog


BlogWorld 2010 Speaker
BlogWorld Track
Friday October 15, 2010
Mariners A/12

Time: 4:00PM to 5:00PM

Hi, my name is Nathalie Lussier and I’ve been a blogger nearly half my life, starting way back on platforms like Livejournal and Blogger. A lot has changed since the early days of blogging, from awesome conferences like BlogWorld Expo to attend, to new blogging platforms, and different promotion strategies!

One thing that has remained important since the start of my blogging career has been the ability for a blogger to create mouth watering content that entices readers to share with their friends. On Friday October 15th, 2010 I’ll be sharing my experience creating mouth watering content at BlogWorld Expo in Las Vegas. Click here to RSVP for my talk!

This session is for you if you’re completely new to blogging or you want to take your existing blog to the next level. If you’ve already achieved massive success with your blog, my tips might give you some new ideas and directions, but you’re probably already familiar with some of these techniques. This session will be geared toward bloggers who want to spread the word about their business and their blog.

I run a successful food blog, where I help people eat more fruits and vegetables by enticing them with recipes, photos, and tips. If you think getting people to retweet your blog posts is hard, try getting them to eat more healthy food! I’ll be borrowing from my experience blogging about food in my talk, but the advice is applicable to any blog or business.

I’ll be covering the following topics in my talk:

  • My content creation process, from the time an idea hits to the publishing finish line
  • How to create your content in a way that really connects with your audience
  • Why it’s important to plan out your blog content in advance, and how to do it the right way
  • The only way to ensure your content lives on after you hit publish
  • My light-hearted social media approach that gives your fans a way to spread the word about you while naturally attracting new readers
  • How to choose between all the different distribution channels: Youtube, Twitter, Facebook, SEO, and guest blogging
  • When to pick one strategy and run with it, so you’ll get more results for your blogging efforts

You will leave the session with a solid action plan for creating mouth watering content. The session also gives you an in depth look at content promotion strategies, allowing you to decide which technologies to focus on to get the most out of your time spent promoting your blog content. All of this knowledge leads to more loyal readers, customers, and fans.

I’m really looking forward to seeing you at my session! So mark your calendar for Friday 4pm and be sure to tweet me @NathLussier; before the talk, and say hi in person!

Nathalie Lussier is a Software Engineer turned business owner, known as the Raw Foods Witch. She turned down a career on Wall Street to help people eat more fruits and veggies, and now blogs about making healthy lifestyle choices easier for busy people like you. From curing cravings, to designing a web presence with social media and videos, she is making her mark on the world one carrot at a time.

Yes Virginia, There Is A Military Track


The question in many people’s mind is “Why is there a military track at Blog World?” The answer is that members of the military (as opposed to the military itself) have been at the forefront of using and pushing the boundaries of new and social media. As they have done so, the military and a host of other institutions have begun to take new and social media seriously.

Milblogs have long served two distinct and important purposes. A number of them were started simply to keep family and friends informed about a particular individual, or a small group of
people. They let those interested know how they were doing, what it was like wherever they were, and some of what was going on at that location. Others started up to share broader information with those interested, to overcome the lack of reporting and in-depth analysis of events and plans, and – in some cases – bad information.

For the first time in history, a broad audience could have access to current information on events, activities, conditions, and much more at the front lines – as well as the rear, the middle, and even during transit. Those blogging from overseas helped push both the technological
envelope for new media, as well as the social envelope by helping establish that blogging was an effective and responsible means of sharing information.

As social media evolved, these same groups of people began to use Facebook and other platforms, then Twitter, and, well, you get the idea. As members of the military have moved forward on various fronts, they have also helped advance new and social media in the process.

Today, members of the military are still pushing those envelopes. As new platforms and technology are emerging and evolving, they are being given a trial by fire, in some cases literally. As they demonstrate the maturity and/or the efficacy of platforms and technology, they are also showcasing the effective and innovative uses to the world.

This year, we have an interesting line-up of panels in the military track that we hope you will consider attending. They are not just for the military or even the military-interested public: they are for those interested in innovative uses of social and new media, tech and
use trends, how social media can be done and how it works under less than ideal conditions, and even those interested in separating myths from reality. We even hope to have a surprise or two for you:

Panel 1: Surprise for now
Panel 2: Social Media: Force Multiplier for Spouses?
Panel 3: Media and the Military: Myth versus Reality
Panel 4: Ideal versus Field: Social and New Media In Less Than The Best Circumstances
Yeah, we are still working on that last title…

In the days ahead, you will be hearing more about each panel and the participants, and even getting to meet the participants a bit. We are not out to recruit; we are not out to debate tactics, and we are not out to bore anyone. What we plan to do is talk about new and social media and explore its use, its future, and trends that will be of interest to all. With a bit of context from a specialized group that has pushed the envelope and helped shape what is and what is to come.

Stay Tuned…

C. Blake Powers
Blake Powers has been blogging since 2003 at laughingwolf.net and milblogging as Civilian-in-Residence at http://www.blackfive.net since 2005. He is a consultant on new and social media and has reported as a blogger from Iraq.
His background includes working as a project manager on several Spacelab missions, serving as Director of Outreach for NASA’s Space Product Development Program, worked for the Weldon School of Biomedical Engineering, working with (and serving as furniture for) wolves, and has co-founded the charity Cooking with the Troops.
Yes, that is a real wolf in the photo.

The Politics of Scheduling a Conference


By now you’ve seen the preliminary schedule for BlogWorld ’10. Right now it only contains confirmed sessions and speakers. As we approve more each day, we hope you’ll check back often for updates.

Soon after I published the schedule I was met with a flurry of questions about the sessions and panels and why they are scheduled as they are. Some speakers have expressed disappointment in missing a friend’s panel, some attendees are upset at having to choose between two “famous” speakers, and some speakers would rather not talk more than once in the same day. I never realized this before, but it’s not easy to schedule a conference.

If you’re wondering why you’re scheduled at a certain time, or you’re disappointed because two must-see sessions are scheduled at the same time, consider this:

  • Certain speakers can only talk on a specific day and time. Many of our speakers aren’t spending the entire weekend at BlogWorld. However, they’re making arrangements to fly in for the day or even a few hours. We arranged these schedules and sessions at the speakers’ convenience.
  • Most tracks are only one day. Smaller tracks such as Content or Community are only scheduled for one day. We can’t schedule a talk for Friday if the track only runs on Saturday.
  • Some speakers are scheduled for more than one talk. The last thing we want to do is schedule the same speaker for different talks at the same time.This takes some schedule wrangling.
  • Exhibits. It was suggested to me a few times that we can schedule extra sessions if we start earlier instead of sending people to the exhibit floor. This is true. However, without our exhibitors and sponsors there wouldn’t be a BlogWorld and your ticket would cost a lot more money than it does. The least we can do is offer them a couple of hours here and there so attendees will come visit their booths.
  • Keynotes. We choose the best presentations and presenters to be our keynoters, and hope all of our attendees sit in. Thus, we don’t schedule other presentations during keynotes.
  • Breaks. Without breaks for lunch and networking, you won’t meet others. You won’t land new contacts, you won’t click with that other blogger to work up a killer collaboration and you won’t find that job.
  • The puzzle. Creating a schedule is like a puzzle. All pieces have to fit into place. Moving a session isn’t easy because it has to be switched with another movable session. As you can see, most sessions aren’t movable. Plus, it’s easier to move a single speaker session than an entire panel. On a panel you’re dealing with three or four people’s schedules, not just one. If all pieces don’t fit, we have to play around for hours to make them fit.

All of the BlogWorld sessions are scheduled where they are for a reason. Sometimes that means a speaker has to run down the hall to make it to his next engagement on time or that you have to choose between two awesome sessions.

To be honest, it makes me feel good to know how hard it is to choose sessions to attend – because that means we have so many good sessions it’s hard to decide. I’d rather attendees are faced with that difficult decision than to have them not want to attend sessions because of poor content.

Do you have any thoughts or comments you’d like to discuss regarding the schedule for BlogWorld ’10? Do share in the comments. Everything we discuss helps us to know what we’re doing right, and where we need improvement.

Deb Ng is the Conference Director for BlogWorld. When she’s not playing around with schedules or bugging speakers for agreements, she’s blogging about blogging and social media at Kommein. Feel free to follow her on Twitter @debng.

What You Can Expect From the “Ethics and Social Media Marketing” Panel at BlogWorld 2010


My name is Patrick O’Keefe and I will be leading the “Ethics and Social Media Marketing” panel at BlogWorld & New Media Expo 2010.

I run the iFroggy Network, a network of websites covering various interests. I wrote the book “Managing Online Forums,” a practical guide to managing online forums, communities and social spaces. I have been managing online communities for 10 years.

The idea for the panel really started with individuals and organizations who attempted to take advantage of my communities in devious, unethical and misleading ways. One example is people who promote something, act like they aren’t affiliated with it, and mislead my members. I deal with these people in a very direct and severe manner.

During “Ethics and Social Media Marketing,” we’ll highlight some examples of unethical social media marketing and we’ll talk about the tenets of ethical marketing in social spaces. Blogger and community outreach will be a part of the discussion and, if you’re looking to hire an agency, we’ll give you some tips that will help you to identify one with ethics, that won’t tarnish your brand through their actions.

On the panel, I’ll be joined by Brandon Eley, Interactive Director at Kelsey Advertising & Design, Owner at 2BigFeet.com and co-author of “Online Marketing Inside Out,” Jason Baer, Social Media Strategist at Convince & Convert and co-author of “The Now Revolution” and Jeremy Wright, CEO at BNOTIONS and Founder of b5media.

If you’re interested in attending, please add the event to your SCHED profile. We look forward to seeing you there.

Patrick O’Keefe is the owner of the iFroggy Network and has been managing online communities since 2000. He wrote the book “Managing Online Forums,” a practical guide to managing online communities and blogs on the topic at ManagingCommunities.com. On Twitter, he’s @iFroggy.

Image Source: SXC

Making the Best BlogWorld Schedule Possible


Last week, Deb posted the much-anticipated 2010 BlogWorld Expo schedule. I’m sure that may of you ran off to start planning your schedule, just like I did. And I’m sure many of you through up your hands in despair, not knowing how you’d see everything you want to see…just like I did.

The fact of the matter is, with any conference, you’re not going to get to see it all. Unless you build some kind of cloning machine. In which case, you probably are going to spend your October bathing in hundred dollar bills, not attending BlogWorld Expo. But I digress. All conferences are packed to the brim with awesome and exciting stuff to do, and there aren’t enough hours in the day to do it all.

So how do you adequately plan for BlogWorld? Here are some tips I’ve been keeping in mind, and since this is my first year going to the event, I hope you’ll comment with some tips of your own!

  • Skip your friends’ panels.

I’m not really a bad friend, I swear! At a major conference, though, you have to put work before friendship, and anyone worth their weight in gold doubloons will understand. As I’m looking at the speakers and panels for this year, I’m seeing some names I recognize on a personal level and although I want to show my support, not everyone is presenting on a topic that really interests me. That’s not to say that they aren’t going to have a fantastic session; my blogging needs are just different. If it means skipping a panel that could really help you grow as a blogger, not having time to spend on the show floor, or missing your chance to network with some fabulous bloggers in your niche, don’t go to your friends’ panel just for moral support. Trust me – he/she will have plenty of moral support at BlogWorld from people who are truly interested!

  • Check out a wide variety of topics.

There are multiple panels covering some topics, like monetization. Yes, each one has a different spin, but if you’re trying to decide between two panels for a certain time slot, why not give a different topic a try? If you’re going to a podcasting panel during one time slot, choose the niche-related panel for another time slot. This also helps for another reason – you don’t want to get bogged down by too much information about a single topic. Sometimes, it can be really confusing to go to multiple panels about the same general topic, since you’ll start to feel overwhelmed. Along the same lines, try to mix up the speakers you see. Some people are speaking multiple times during BlogWorld, so if you’re having trouble deciding between panels, skip the speaker you’re seeing earlier in the day and go for someone new.

  • It’s ok to skip sessions completely.

Shhh…I won’t tell the BlogWorld powers that be that you’re going to play hooky! When coming up with your BlogWorld schedule, don’t feel forced to attend a session during every single time slot. Yes, you want to learn as much as possible, but keep in mind that there’s a show floor to check out and networking to do in the halls. If you’re trying to decide what panel to attend, but none of them are sticking out to you, leave your schedule blank. You can always change your mind and grab a seat somewhere at the last minute. Having some flexibility is a good thing, though. Believe me when I say that you won’t be bored at BlogWorld, even if you take an hour off to do your own thing.

Allison Boyer is a writer for BWE’s blog and the owner/manager of After Graduation. She’s not sure why you would want to bathe in hundred dollar bills. Or weigh a friend in gold doubloons for that matter.

Image credit: Jan Willem Geertsma

New Speaker, Panel & Keynote Announcements!


Are you subscribed to our newsletter? If not, you’re missing out! Over the past two weeks we’ve been announcing some speaker, panel, and keynotes for BlogWorld & New Media Expo 2010.

Here’s a quick recap:


BlogWorld Keynote: The 7 Harsh Realities of Blogging for Bucks

Nearly all BlogWorld attendees are interested in monetizing their content, so we’re proud to announce this special keynote talk by Darren Rowse, Brian Clark, and Sonia Simone.

Every “make money online” guru wants to tell you how easy it is to find customers with blogs, Facebook, and Twitter. The reality is, though, business and social media aren’t always a smooth mix. Learn about the pitfalls of making money with your blog (and how to do it right). Presented by:

Brian Clark Darren Rowse Sonia Simone .


The ProBlogger Workshop

Thursday, October 14, 2010

A full day of programming from ProBlogger authors Darren Rowse and Chris Garrett and featuring Yaro Starak, attendees to this workshop will learn how to best grow blog traffic and community plus learn monetization tips and techniques. Presented by:

Darren Rowse Chris Garrett Yaro Starak


Real Time Revolution: 7 Rules for Business at the Speed of Now

We’ve adapted our businesses to accommodate many of the most recent upheavals in communication: the phone, email, digital marketing and advertising on the web. But we haven’t yet adapted our businesses, from the inside out, to what is potentially the single biggest shift in online communication: social media. The Real-Time Revolution has created new expectations from individuals and businesses alike. Speed and agility matter, response time is everything, and open communication is the hallmark of a business that thrives today. We’ll share seven blueprints for areas of your business that need to adapt as a result of real-time: culture, people, internal communication, listening, responding, crisis planning, and measurement. Presented by:

Amber Naslund Jay Baer


“From Blog to Book”

Features a look at what it takes to get a book published and why some bloggers are approached with book deals and others aren’t. Presented by:

Ellen Gerstein Simon Salt Brian Solis .


Monetization Speed Round: 60 Questions in 60 minutes

The speed round will feature questions about monetization from readers of the various monetization blog – the moderator will ask the question and each panelist has 30 seconds to answer and give a quick tip. Presented by:

David Klein John Chow Shoemoney Zac Johnson Jonathan Volk

For upcoming session details, continue to follow this blog and subscribe to the newsletter by clicking here and signing up in the box on the upper left hand side of the screen.

Get to Know Other BlogWorld Attendees


This is me. Yes, I took a picture of myself in the bathroom mirror to show ya'll. Find me at BlogWorld! Don't be afraid to just yell my name if you see me walk past.

Thousands of people will be attending BlogWorld this year. As a new attendee, I have to be honest; that makes me a little nervous. I don’t actually know anyone else who is going, and I’m terrified that it will be junior high all over again. I don’t want to end up eating lunch alone or being the last kid picked in gym class. Sometimes, I end up being more introverted than I’d like, and while I wouldn’t really say that I’m shy, it does make me a little anxious to go into a situation where so many people know one another and I don’t know anyone.

Lisa Morosky, who is a panelist this year and someone I regularly stalk on Twitter, did something I consider pretty ingenious yesterday. She wrote a post specifically for BlogWorld attendees to leave their link, which allows everyone to get to know some of the people who will be there – at least through their blogs. Dave Risley, Nathan Hangen, Mike CJ, and Lisa will be doing a panel called “Treating Your Blog Like a Business” this year, but even if you can’t attend that specific session, it makes sense to leave your link on this list.

Beyond that, don’t just leave your link – check out the other links to see who else is attending this year. If you land on a blog that isn’t in your niche or even mildly interesting to you, you might still want to connect with that person. Check out their about page – you might find that you have something in common. Hey, you’re a travel blogger who homeschools her kids? I’m an entertainment blogger, but I also home my kids. We should try to meet up!

You might have other things in common as well that aren’t so apparent at first glance. For example, maybe you have a similar writing style. Or, maybe you live in the same area. Wouldn’t it be cool to find out that a blogger in your niche lives in your neighborhood and will also be attending? Heck, you might even be able to make arrangements to share a cab to the airport.

Maybe you just like the person’s blog. True story: I follow this one mommy blog, even though I have no kids of my own. Her stories just make me laugh! There’s no reason you can’t connect with a blogger outside of your niche if you like his or her writing.

At the very least, everyone at BlogWorld 2010 has one thing in common – the drive to be a better blogger. Otherwise, you wouldn’t be attending in the first place! Use that as a starting off point, and connect to these people. My goal is to comment on every blog on this list before BlogWorld, and although that’s a small goal right now (at the time of posting, there were only 12 blogs listed so far), I’m hoping that this list grows to include hundreds of bloggers.

I know I won’t get to meet every attendee at BlogWorld, but I hope that in the coming months, I can make some deeper connections and find new blogs that I really enjoy. There are already a few people on my list of “have to find at BlogWorld,” but I’d really like that list to grow to the point where my every moment is packed with meeting awesome people from around the world.

So, go add your link to Lisa’s list – and don’t be afraid to say hi to me, either here or at my own blog (listed as #2) on Lisa’s post, After Graduation). Hope to see you at BlogWorld!

Allison Boyer is a writer for BWE’s blog and the owner/manager of After Graduation. She apologizes in advance – her hair will probably not be the same color at BWE as it is in that picture. Hell, it might not even be the same color every day of the conference.

How to Be The Best BlogWorld Speaker You Can Be


To offer value as a speaker at BlogWorld & New Media Expo, you don’t need to run a million dollar business or have 10,000 followers on Twitter or have written a bestselling book or any of those things. Those are nice, but not necessary. No, you need two things:

1. To have experience and knowledge that other people want to learn about.
2. To be able to communicate that knowledge clearly.

That’s all you need. Really. Don’t get me wrong, it’s great to have various measures of success – and we all have them in one way or another – but when it comes down to it, that is what it’s all about.

So, if I’ve convinced you of that, and speaking is something that you want to do more and more in the future, please allow me to offer some tips to help you be the best BlogWorld speaker that you can be.

This advice comes from my experience as a speaker, which includes participating in three panels in the last two years of BlogWorld. Last year, I led the “Social Media: The Bad and The Ugly” panel with Robert Scoble, Amber Naslund and Wayne Sutton.

Prepare for Your Session
“We’ll meet up for lunch on the day of our session” is NOT acceptable preparation. In fact, it’s completely unacceptable and disrespectful to BlogWorld, the organizers of the event, the attendees and everyone involved.

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