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BlogWorld 2010

How a Geek Gets Organized for BlogWorld Expo


Conferences can be very overwhelming if you are not organized. Having a good plan of action and easy access to your plan at anytime can make your conference experience a good one. I use Evernote to keep track of everything I need for any conference, but any note program that you can access on any of your devices will also work.

From the moment I first hear about a conference until I am done with writing thank you notes after the conference, I put it all in Evernote because I will have access from my iMac, MacBook, PC laptop, iPhone and iPad both online and offline.

Here are 13 examples of what I add for each conference I attend.

  1. Travel Arrangements. Forward copies of my hotel and transportation details including shuttle and/or taxi information.
  2. Conference Schedule. The official schedule put out by the conference and my own schedule of appointments I have set up during the conference.
  3. Speaker’s Session Notes. Many speakers will write detailed blog posts to promote their sessions. These are great to have handy at the conference when deciding which session to attend. I try to decide before I leave, but inevitably, I change my mind.
  4. Speaker Bios. I research the speakers of each session I am interested in attending. I will glance at those notes before I attend the session. When I go up to introduce myself to the speaker(s), I can talk to them about their specific blog or company. It shows that I did my homework.
  5. Brand or Company Bios. I also research the brands and companies that will be at the conference. When I head to the exhibit hall, I am fully prepared.
  6. Tweets. About a month before a conference, I begin to follow the conference’s hashtag in TweetDeck. As tweets come through that I want to remember on site, I email the Tweet to Evernote.
  7. My Session Notes. The notes I take during a session at the conference.
  8. In Person Meeting Notes. This isn’t always possible because often you meet on the run for a moment. But I try to take notes after I meet with someone especially if I promised to do something.
  9. Business Cards. I take a snapshot of the business card right after I receive it. If someone doesn’t have a business card available, I will ask to take a picture of their badge.
  10. Pictures. I upload all my pictures from the conference as a backup and to keep all conference materials in one place.
  11. Session Handouts. I take a picture with my iPhone and keep it with the session notes because Evernote can search for text within pictures.
  12. Maps and/or Directions. If I have parties or meetings to attend away from the main location, I will get a map and directions before I leave.
  13. Receipts. All the receipts I collect during the conference that I will need for my taxes. I take a picture of the receipt as soon as I get it. If I lose it, I have a backup copy.
  14. Bonus: Anything Else. All the other minor details and notes and bits of information that come through before a conference that I may need to know. I create a separate folder for each conference I attend and I tag all the notes with the conference’s hashtag (#bwe10 for BlogWorld Expo 2010). I could print out all this information, but having it available in Evernote, allows me to quickly search for any note. I download the conference file to each device I take with me so all the notes are available offline too.

How are you preparing for BlogWorld Expo?

Michele McGraw is a mom of 4 who blogs about technology, digital scrapbooking and fitness at Scraps of My Geek Life. She can be found socializing on Twitter, @ScrappinMichele.

Image Credit: Microsoft Image Gallery

Discount Pricing Ends Tomorrow! Don’t Miss Your Chance to Save Money & Register Today


Whether you can only fly in for a day, or you’re here all week, BlogWorld & New Media Expo offers several conference packages to help you maximize your time in Las Vegas. Our discount pricing ends TOMORROW. Learn more about the different packages and Register TODAY!

BlogWorld & New Media Expo 2010 Pricing:

Pass Types
Discount Price
(Purchase Before
midnight PST Sept 16th)
Standard Pricing
(Purchase After
Sept 16th)
Full Access Pass
$895 $1195
Weekend Pass $395 $495
Thursday Only Pass $395 $495

Exhibits Only Pass

$35 $50

Still wondering if you should attend? Check out some of these testimonials from past events:

“The panel I was on was filled with corporate blog rockstar talent from Dell, Facebook, Yahoo!, and LinkedIn. We enjoyed addressing the standing-room only venue and the feedback I got from the audience was that they left with some great new information to help their blogging and social media efforts.”
— Thomas Hoehn/Kodak

“I have been to every BlogWorld since they first started and they keep getting better. The level of expertise in the speakers and panels are at the highest level. Every time I attend the conference, I leave filled with new ideas, tactics and strategies that I take home and implement. The sponsors and exhibitors are phenomenal and extremely relevant to those who blog or engage on the social web.”
— Michael Brito/Edelman

“BlogWorld is seriously one of the best conferences I’ve been to in a long time. THANK YOU.”
— Ben Huh/Cheezburger Network

“BlogWorld is the show I look forward to all year!”
— Lisa Barone/Outspoken Media

Win a Weekend Pass to BlogWorld 2010!


Thanks to our friends at SXSW for helping put together this amazing chance for you to win a Weekend Pass to BlogWorld 2010!

Here are the details:

Write a song with lyrics that incorporate the event names “SXSW Interactive” and “BlogWorld”, record a video of yourself performing the song, and post it on YouTube. Email SXSW a link to the video by Sept 25, using the subject line “SXSW BlogWorld Song Contest 2010”.

Musical genre is not important, but creativity and showmanship are key. Most importantly, it should tell us in a fun way why you you are excited to attend BlogWorld 2010.

I’d love to showcase your videos here, so leave a link below if you’re entering the contest!

Not Using AdSense? You Could Be Leaving Money on The Table


Daniel Scocco

BlogWorld 2010 Speaker
New Media Track
Friday October 15, 2010
Islander E/4

Time: 12:15PM to 1:15PM

When bloggers and webmasters start monetizing their websites they usually turn to Google AdSense. Why? Because it is one of the easiest ad networks to get accepted into, the implementation is straight forward, and the earnings are decent.

Over time, however, most people drop AdSense in favor of other monetization methods. Some start selling ad space directly to advertisers, others resort to affiliate marketing, others yet launch their own products. Many also use a combination of these three methods.

This is the route I followed too, and while I think it can be the right one, I found that completely removing AdSense from your monetization strategy can be a mistake. Below you’ll find why.

My Story

As most people, I also started monetizing my sites with Google AdSense. I still remember that first month (November 2005 if I am not wrong), when I made a whooping $15! It wasn’t much, but definitely enough to get me excited.

The earnings kept growing month after month, but once my sites reached a critical mass I changed the monetization strategy. I started selling my ads directly, and affiliate marketing became another important income source. As a result I removed Adsense from most of my sites.

Two years passed by.

Then one day one of my sponsors canceled a banner, and I decided to give AdSense one more chance. The eCPM I got was very high, so I figured that I should try to integrate AdSense into my websites again, along with the existing monetization methods.

Long story short after a couple of months and a lot of tweaking around I started making over $3,000 monthly from AdSense, and that was on top of what I was already making with the other income streams (e.g., selling ads directly, affiliate marketing and selling my own products).

That is why I think removing AdSense completely from the equation is a mistake. Even if you are already making a lot of money with other monetization methods you could still use AdSense as a complementary source.

My Blog World 2010 Presetantion

Obviously you need to know how to optimize Adsense if you want to make decent money with it. Simply dropping units here and there won’t work.

That is what my Blog World 2010 presentation is about. I’ll share the tips and tricks I learned optimizing AdSense on my websites over the years. The presentation will take place Friday, October 15, at 12:15pm.

If you want a quick tip to get started, here we go: Focus on the big AdSense units. Google itself confirmed a while ago that the top performing units are the 336×280 large rectangle, the 300×250 medium rectangle and the 160×600 wide skyscraper. If you want to make decent money with AdSense, you need to be able to use one of more of these units in your website.

I’ll see you in Vegas.

Daniel Scocco started developing blogs and websites in 2005. He is owner of DailyBlogTips.com , which is currently ranked among the top 500 blogs in the world according to Technorati, and among the top 100 marketing blogs in the world according to AdAge.

Why Care about Usability


BlogWorld 2010 Speaker
Tools & Technology Track

Friday October 15, 2010
Tradewinds A& B/10

Time: 4:00PM to 5:00PM

Usability? Reader Experience? Meh. Who cares, right?

I’ll be speaking to you at this year’s conference about your blog’s “reader experience.” That’s a simple way of saying that we’re going to talk about website usability – which doesn’t sound as interesting, right?

Website or blog usability doesn’t mean you need to walk around with a labcoat and goggles recording obtuse figures on a clipboard. You could do this if you wanted, but yo’‚d be spending a lot of time and money to uncover things that you could find out in cheaper, less time-consuming ways. But why should you care about usability anyway?

First Impressions Count

As a blogger, content is your number one priority, right? That’s the whole idea of a blog – words, pictures, and videos that help express your viewpoint, your product or service, or just you. But when that page first loads, after I type in the domain from your business card or I stumble across you when looking for tweed blankets from Scotland, I’ll see a general look and feel and some header information that will orientate me to where I have landed. This is important because I’m quickly making a gut reaction on what I find. My first impressions could tell me things like:

  • You aren’t what I am looking for.
  • You aren’t trustworthy.

Bad first impressions could me a user hits the back button before you even get to start expressing yourself. Usability can help make sure you get new visitors off on the right footing.

Easy Usability Test: Find someone in a café and ask them if they have a minute, flash up a copy of your website for 15 seconds, then ask them what they thought you were selling and what you were about. The results may be surprising.

Keeping Them Along for the Ride

Catering to new readers is hard, but catering to your regular readers is even trickier and very important for the long term health of your blog. Successful bloggers know the kinds of problems you have to avoid when trying to keep your readers along for the ride:

  • Keeping a healthy balance of revenue-generation (advertisements, sales pitches, etc) versus value-generation (content, information, and advice that you are the expert for).
  • Organizing the archive of all that content so it remains useful and easily accessible.
  • Developing a unique voice without repeating oneself .

The key to making each of these tasks a lot simpler is to really understand your Ideal Reader as clearly and detailed as possible. How do you feel when you visit a blog and feel like that blogger wrote something just for you?

Easy Usability Test: Picture your Ideal Reader in your mind, then write down a list of tasks you might want to take after reading a blog post. Now, find an innocent victim tester from your mailing list or your forum and ask them to try and do those things. You sit and watch, say nothing. Did your tester get confused or frustrated at any point?

Closing the Deal

If you’re reading this, your blog probably is a business in itself or it is attached to a business, whether that’s your widget sales or your services. So, at some point you need to bring those readers back into a call to action. Usability can help you make that call to action and close the deal, because it is tricky. How many times have you heard someone say:

  • You do what? I didn’t know that! Why didn’t I know about this service before?
  • I unsubscribed from his list – it was nothing but sell, sell, sell!
  • I definitely wanted a copy of her new eBook, but I couldn’t find it on her site. I guess it isn’t available anymore.

You have to ask people to do something, make it easy for them to do it, and you have to keep repeating yourself to remind them without being a jerk. Testing and usability gives you a structured way to do this.

Easy Usability Test: You’ll need another victim tester for this one, but find one and just ask them if they know about the products and services you provide. Do new people know what you do? What about those who’ve been around awhile? Candid feedback can make a huge difference (and improvement) to your approach.

Andy will be presenting Does Your Blog Create A Great Reader Experience? Why Ugly Websites Sometimes Make Happier Readers, on Friday, October 15th at 4 PM. If you can‚t make it, or want to know more about website usability right now, have a look at his popular new eBook, Why Your Website Sucks ˆ And How to Fix It.

Image Credit

I Know Why You’re Going to BlogWorld


Amy Parmenter

BlogWorld 2010 Speaker
Content Track
Friday October 15, 2010
Tradewinds C/9

Time: 2:45PM to 3:45PM

Whether or not we know each other, I’m going to guess we have at least one thing in common if you’re attending BlogWorld in October.  We both want to make the most of it. 

Many of you are coming great distances at great expense.  You want to connect with other people in a way that you cannot connect online.  And you want to walk away from each breakout session with inside information, well worth the investment of both your time and money.

I get it. I’m a blogger. 

But I’m also a reporter.  And for more than 15 years I have been involved in the decision making process that occurs in newsrooms across the country to determine who or what gets coverage each day.

It’s not always about the ‘best’ story.  Or, contrary to popular opinion, the worst. 

It’s not about the best press release any more than getting a job is about having the best resume.

In fact, when it comes to television, there are at least 7 different factors to be considered before we give a story the green light. 

If you would like to leave BlogWorld with a full understanding of how newsroom decisions are made and, more importantly, ‘How to Get Media Coverage for Your Business or Blog’, join me Friday afternoon, October 15th, at 2:45.
I want to connect with you in a way we cannot connect online.  And, I will do my best to make it worth your while. 

(To make the most of our time together – pitch me now!!  Let me know about your blog or business in the comments, and why you think it may be newsworthy.  I will give you my feedback at BlogWorld!)

Amy Parmenter is a reporter for NBC Connecticut and CBS radio as well as a speaker and author.  She blogs at the ParmFarm.com. Stop by.  Grow.

The Military and the Media: Things Are Unlikely to Change


Thomas Kratman

BlogWorld 2010 Speaker
MilBlogging Track
Thursday October 14, 2010
Time: 11:00AM to 12:00PM

The Military and the Media: Things Are Unlikely to Change …and they’re certainly not going to change for the better. The military and the media are not going to learn to like each other, generally, though each may make exceptions for individuals. They’re not going to learn to cooperate, generally, though there may be some rare bouts of it. And, generally speaking, neither are their respective world views going to come into sync nor their structural antagonisms to diminish. They can’t.

So let’s start with the structural antagonism. That it exists is fairly obvious. Soldiers (likewise, Sailors, Airmen, and Marines) have a vested interest in keeping secrets. Their lives depend on it. Their mission depends on it. Their victory depends on it. Thus, their hope of ever seeing home in one piece depends on it. Moreover, for careerists, their future careers may well depend on it. This includes keeping secrets that, by rights, perhaps ought not be kept. Those careerists are human, after all, and most unlikely to want revealed anything that might show them in a bad light.

Conversely, for the media, their interest lies in the opposite direction. One needn’t attribute to them any particular hostility to the military – though that hostility is often enough too plain to deny – to recognize that their livelihoods, their standing, their personal “glory” is intimately tied to obtaining and revealing secrets that the military would wish kept, often for good reasons though sometimes not.

Secrets, however, are only part of the structural antagonism. Much also comes from the nature of war, itself, and of journalism, itself. Folks, war’s ugly and there’s little (nothing, really) to be done to prettify it. Moreover, in any society but 18th century absolutism or 20th century totalitarianism, winning the war requires popular support. Popular support and ugliness just don’t go together all that well. Thus, Soldiers want the ugliness suppressed, or at least elided over, to keep up popular support. Journalists, if they’re intent on doing their jobs (not all are), want the little girl with the napalm burns on the front page, the gut-shot trooper, screaming out his last, to lead on the Five O-clock News, and the human interest story in either to be about the wife and kids left bereft by the death of their husband and father…unless there’s a video of an allied policeman executing a prisoner which, naturally, would take precedence. It’s too much to say that all journalists are interested in undermining popular support, though some appear to be. It’s not too much to say that a substantial group is indifferent to maintaining popular support for a war.

Thomas Patrick Kratman, a political refugee and defector from the Peoples Republic of Massachusetts, is a retired infantry officer, a recovering former attorney, and a writer of political and military commentary, more or less disguised as science fiction, for Baen Publishing. You can also find him at www.tomkratman.com

BlogWorld 2010 – Thursday Night Party at Liquid!


Glamour. Style. Influence. Celebrate the kick-off to Blogworld Expo 2010 poolside at one of the sexiest venues on the Las Vegas Strip. This is your night…make it count.


Hosted by …

Tech Set

Sponsored by …



Supported by …


Alcohol sponsor …

The Macallan

Venue, logistics …

Light Group

Along with the informative sessions and amazing exhibitions, A big part of BlogWorld is the networking. We all know a lot of that networking happens at night so with help from our fabulous sponsors we host fun-filled parties at some of the coolest venues in Vegas every night!

Our friends at The Light Group @lightgroup are hosting two of our evening events this year.  The BlogWorld 2010 Thursday Night Party will be held at the Liquid Pool Lounge at ARIA Resort & Casino at CityCenter.

The party is open to attendees who purchase a Thursday Only Pass, Weekend Pass, and Full Access Pass (details here).  Check out who else is coming on Facebook and Plancast!

Check out this description from the folks at Liquid:

    The ultimate in poolside opulence, Liquid is defined by its distinctive contemporary ambiance and ultra VIP service. Poolside music sets a lively mood as guests enjoy the exclusivity and seclusion provided by towering palms. Two luxury VIP pools create a tempting cool oasis from the hot Vegas sun. The 50 seat Liquid restaurant offers pool side dining and a light-hearted menu from executive Chef Brian Massie. Liquid an amazing venue for those seeking luxury in a modern tropical retreat.

    Upon arrival, attendees can sink into one of Liquid’s 8 grand private cabanas, each of which is equipped with a 40” flat screen TV and mini fridge. The entire 16,000 square foot property is internet-ready, and boasts hand-crafted wicker furniture designed by Janus Et Cie.

    “From design and décor to service and cuisine, we have created an unrivaled VIP poolside experience,” said Andy Masi, CEO of The Light Group. “Liquid is destined to become the hottest, most luxurious outdoor haunt on the Vegas Strip. The daytime poolside lounge and restaurant offers something for everyone!”

We have checked this place out ourselves and it is even better at night!

By the way we first learned about @lightgroup last year when their Interactive Marketing Director @ManyaS reached out to Rick on Twitter. A few DM’s later @lightgroup was locked in as the official host of all BlogWorld evening festivities.  You can check out pictures from last year’s parties at The Bank and Jet here, here, here, here, here and here.

Stay Tuned for more details on the MashBash Friday night Oct 15 at the hottest new club in Las Vegas; HAZE.

Learn to Create a Promotional Blog Network with the Double Duty Divas


BlogWorld 2010 Speaker
New Media 201 Track
Friday October 15, 2010
Mariners A/12

Time: 12:15-1:15 PM
Cecelia Mecca & Bridgette Duplantis
Harnessing the Power of Numbers: Creating a Blog Network

In 2009 Cecelia (Cool Baby Kid) and Bridgette (Experimental Mommy) met at a conference and realized they had many things in common: two children, a full-time job and a blog. Doing “Double Duty” was a topic they discussed at length and the Double Duty Diva network began to take shape. Harnessing the power of numbers in their blog niche to promote and support each other, they decided to join forces and streamline many of their tasks. Beginning with a few like-minded bloggers and armed with email addresses, the original network consisted of cross-promotional campaigns without a set structure.  But as the community began to grow, the Divas decided to create a home for themselves and add consultation services to their repertoire.

At BlogWorld Expo 2010Bridgette and Cecelia will host a panel titled Harnessing the Power of Numbers: Creating a Blog Network on Friday, October  15th.  Ranging from a behind the scenes email campaign to a full forum, Cecelia and Bridgette will discuss various blog network possibilities.  From how to get started to monetization potential, “Harnessing the Power of Numbers” will share practical tips and resources for anyone looking to create a blog network. With free community building sites such as BuddyPress.org or paid servies and community plugins for an existing WordPress blogs, a host of ideas will enable the network creator to begin building their group immediately.

Example blog networks (9Rules) will be provided to attendees, and Cecelia and Bridgette offer a range of possibilities while differentiating from a publishing network such as b5Media to a promotional one such as the Diva network.  And while promotional blog networks may offer monetization opportunities for their owners, the panel will concentrate on the power of this type of network to increase exposure, offer cross-promotional opportunities and share readership.

If you’re interested in connecting with bloggers in your niche in a whole new way, add Harnessing the Power of Numbers to your SCHED profile.

Cecelia Mecca, PhD and Bridgette Duplantis
Cecelia and Bridgette are co-creators of the Double Duty Divas and manage their own sites at Cool Baby Kid and Experimental Mommy, respectively.  They also both work full time with two young children earning them the title of chief Double Duty Divas.

A Complete Suck-Up’s Guide To Conference Networking


Conferences offer one the best environments for industry leaders to get together, teach aspiring professionals and collaborate with intelligent minds from around the world. Between the official panel sessions, break room debates and after-hours discussions, there’s no lack of quality learning opportunities bundled into the price of the conference pass.

But that’s not the real reason why you’re attending. You’re there to meet people. Important people. You don’t even plan on sitting in on most of the talks. Why waste your time learning a thing or two in a boring session when there are are dozens of “influencers” just outside the door waiting for you to flood them with your awesomeness?

You’re the conference suck-up.

To you, networking is the be-all end-all of attending conferences. Learning, listening, participating, collaborating… those are activities for the feeble minded. You already know everything about everything, right? Now’s the time to let everyone know this with brute force. Business cards in hand, you fling them any chance you get – especially towards those higher up on the perceived ladder. Of course, why even waste them at all on people who can’t help you get ahead one bit?

Your conference success depends solely on how many A-listers you can get noticed by. The amount of intrusion you can muster into their discussions. The ability to mention your “it’s like a mix between a photo-blog, social network and bird watching” project as many times as physically possible in a 90 second conversation.

This is a war of attrition. Take no prisoners. All superficial glory. Do you think all the industry superstars you look up to reached their status simply based on talent? Nonsense. You know better. It’s not about bringing value to the table. It’s all about sucking up.

As a blogger, BlogWorld Expo is the holy grail of networking events. Tons of A-listers. Tons of attendees. While you may be the jedi master of fake handshakes locally, realize you’ll be heading to Las Vegas to compete against the very best suckuptologists in the world. Be prepared for cut-throat tactics. Be prepared for casualties. It most definitely will be a dog-eat-dog environment.

What can you do to gain an extra edge on all the other slobber-overdosed networking fiends?

1. Buy the booze.

Not even the straightest edged blogstars can turn down free drinks. It’s as natural to them as cloaked affiliate links. Go with top shelf, though. Remember, their time is money. After downing six Johnnie Walker’s, it’s the perfect opportunity to discuss a joint venture deal. C’mon, you actually think they’d even consider your awful project when they’re sober?

Make sure you shove a dozen business cards in their pocket because there’s no chance in hell they’ll even remember you otherwise the next day. Sure, you may not get much out of it, but at least these rockstars will never forget the name of who got them totally hung over the morning of their important keynote.

2. Don’t just follow. Stalk.

Anyone can exchange fake pleasantries after a conference session. That’s what your competition will likely do. Instead of being part of the suck-up swarm that surrounds speakers after their talks, get guerrilla on their butts. Using your mobile phone, set up a command center to keep tabs on all the important influencers. Twitter, Foursquare, the whole nine yards. If they’re not on your list, consider everyone else as collateral damage.

Show up at breakfast. Show up at dinner. Show up at their hotel room. Call ahead and find out if their hotel stocks translucent shower curtains. It’s a perfect hiding spot to catch them alone. Once you do, shove their best selling book in their chest, mutter something incoherent and pass out. Seeing your half-naked body on their hotel room floor, the rockstar will almost be forced to help you at that point. Either they do or risk 500 other bloggers writing disparaging posts about their “inappropriate business dealings”.

3. Swag it up.

Nothing says you’re the real deal more than useless swag. That’s the secret key to a successful personal brand. T-shirts, stickers, caps, key chains, coffee mugs, mouse pads, candlesticks, arrowheads, car mufflers, tiger leashes and water towers. If you can make it on Vistaprint or CafePress, go for it. Spare no expense.

Nevermind the fact you just started a blog yesterday on Tumblr to share your pointless diatribes about the latest American Idol episode – the only way to make it is to fake it, baby! Bring enough swag to give to every human being within a 50 mile radius. Those A-list superstars would have to be blind not to notice you every step they take that weekend. Scream out your blog’s tagline “I’m going to bloggywood!” every chance you get just for good measure.

4. Photographs and autographs.

There’s no way better to pad a blogstar’s already enormous ego than to request an autograph. Of course, you don’t even have their best-selling book for them to sign since you’ve never actually read it in the first place. Having the least bit on knowledge about the A-lister’s work shouldn’t stop you from needlessly trying to leverage their influence.

Forget the digital camera, though. Bring a Polaroid so you can have them sign a photo on the spot. This way you can bring proof of your awesome sauce back home with you. Do you really care if your brother’s first reaction is “who’s this overweight slob standing next to you?” Remember, for extra bonus face time with the rockstar after taking the photo, make sure you stand near him/her awkwardly for the next 35 minutes without saying a word.

5. Ask lots of questions.

This one separates the true networking ninjas from the vomit-inducing wannabes. To prepare, map out your conference session schedule so you can be present at the end of as many talks as possible. Everyone knows that most speakers only have gas for about 45 minutes until they resort to filling time with Q&A. It’s a perfect opportunity to interject yourself as the center of attention.

Q&A is your time to shine. Raise your hand immediately. Run to the microphone. Spend the first full minute proclaiming how awesome the speaker is. In the next two minutes, ramble on about who you are and where you blog. For the following five minutes, share all your insipid thoughts on why you’re even asking the question in the first place. Forget said question. Now that you’ve completely wasted all the time for anyone else, there’s no person the rockstar will remember other than you!

Jordan Cooper is a 14-year professional stand-up comedian who showcases his sarcastic humor with videos and written rants about blogging, social media & marketing at Not A Pro Blog. Follow his hilarious daily antics on Twitter @NotAProBlog.

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